A website redesign in the UK usually costs £3,000 to £20,000, going by the price guides UK agencies publish. A visual refresh of a small site can come in under £5,000, and a large or e-commerce redesign can go past £40,000. The price depends less on the design and more on what's underneath it: how much content has to move, which systems the site connects to, and how carefully the old URLs are redirected so your Google rankings survive.
I've rebuilt sites for a UK hotel, a UK hospitality group and a London agency. Below you'll find the UK market ranges, what drives them, three real examples and the steps that protect your traffic.
What does a website redesign cost in the UK in 2026?
Most UK website redesigns cost £3,000 to £20,000. E-commerce redesigns sit at £10,000 to £40,000, and enterprise projects at £20,000 to £80,000+. Small-business studios cluster in a similar band, and bigger agencies start roughly where they stop.
| Type of redesign | Typical UK range | Source |
|---|---|---|
| Visual refresh on the same platform | £1,500 – £4,000 | Digital Otter |
| Small business redesign (up to 10 pages) | £3,000 – £8,000 | Fulminous |
| Growth-focused redesign (messaging, speed, tracking) | £5,000 – £12,000 | Havis |
| Rebuild or platform change | £4,000 – £15,000+ | Digital Otter |
| Professional business site (10–30 pages, SEO migration, integrations) | £8,000 – £20,000 | Fulminous |
| E-commerce redesign | £10,000 – £40,000 | Fulminous |
| Large business or enterprise | £20,000 – £80,000+ | Fulminous |
Bigger UK agencies charge more. Yellowball says its smaller redesigns start from £10,000, with medium to large projects at £30,000 to £150,000+. Genius Division suggests budgeting the same as you would for a new site: from £5,000 for smaller sites, £8,000 to £12,000 for most established businesses, and £12,000+ once there's a shop or bookings involved.
Location matters too. Digital Otter says a redesign quoted at £12,000 by a central London studio is often £5,000 to £6,000 from an agency outside London. Day rates show the same gap. According to Osdire, UK freelance web developers typically charge £250 to £600 a day, and UK agencies £600 to £1,500.
£3k–£8k
Small business redesign, UK
£5k–£12k
Growth-focused redesign
£10k–£40k
E-commerce redesign
£250–£600
UK freelance developer day rate
What pushes the cost of a website redesign up?
Four things push a redesign budget up: content migration, integrations, a change of platform, and redirect and SEO work. The visual design on its own rarely blows a budget.
1. How much content has to move. A handful of pages moves quickly. Hundreds of blog posts, case studies or product pages, each with images, categories and metadata, take days. If the content also needs rewriting, that's a separate job, and it's often the slowest part of the whole project. Agree early on who writes what.
2. Integrations. Every system the site talks to adds build and testing time: booking engines, CRMs like HubSpot, payment gateways like Stripe, analytics, review widgets, Google Sheets. A brochure site with one contact form is cheap. A hotel site that hands guests off to an outside booking engine and routes meeting enquiries to the right team takes a lot longer.
3. A change of platform. A redesign on your current platform reuses a lot of what's there. Moving from Wix, Squarespace or Framer to WordPress, or from WordPress to Next.js, means rebuilding the templates, importing the content again (by hand or by script) and redirecting every URL. That's why a platform change sits in a higher band in the table above.
4. Redirects and SEO protection. This is the bit cheap quotes tend to leave out. Someone has to crawl the old site, list every URL that gets traffic or backlinks, point each one at its new page, and check them all after launch. Skip it and you pay for it later in lost enquiries.
A few other things move the price: custom templates versus an off-the-shelf theme, how many different page layouts you need, content in more than one language, accessibility requirements, and whether you need a design before the build starts. If you don't have one yet, my design partners can create it in Figma first.
What did real UK rebuilds involve?
Three UK rebuilds I delivered while working with the London agency Aura Clips show the same thing: the effort follows integrations and content structure, not the visual design. I don't publish client fees, but the scope of each project tells you where the hours went.
Crowne Plaza London Kingston. A full hotel website rebuild on WordPress and Elementor. New pages were only part of it. Rooms had to link through to IHG's booking system, meeting and events enquiries needed their own forms, and there were promo popups to build. That's the integration-heavy end of a redesign. The look of the site is one piece; wiring it into the hotel's booking and sales process is the other. If you're redesigning a hotel site, my breakdown of what a hotel website costs in the UK goes deeper.
Samko Holdings. A corporate website on WordPress and Elementor Pro for a UK group that covers hospitality, energy and restaurants, built to work on every device. With a group site, the tricky part is how the content is organised. Several businesses have to sit under one brand without the menu turning into a maze, so set aside budget for planning the structure as well as designing the pages.
Aura Clips. The agency's own website, moved from Framer to WordPress on Bricks Builder, with reusable service templates, a blog, GA4 and Google Tag Manager. Because it changed platform, it lands in the platform-change band. Every page was rebuilt rather than restyled, and GA4 and Tag Manager had to be set up again on WordPress. I've written up what moves and what's rebuilt in a Framer to WordPress migration.
None of these got expensive because of the homepage. The time went into bookings, forms, tracking and getting the structure right.
How do you keep your Google rankings through a redesign?
Redirect every old URL with a permanent 301 redirect to its closest new page, carry over the titles and meta, and watch Search Console after launch. Google says 301 redirects don't cause a loss in PageRank, so when rankings drop after a redesign it's usually down to missing redirects, deleted content or slower pages. A cheap redesign that loses half your search traffic isn't a saving.
- 1
Crawl and benchmark the old site
Export every URL, with traffic and backlinks from Search Console and analytics. Record current rankings and Core Web Vitals so you have something to compare against.
- 2
Keep URLs where you can
A page that keeps its URL needs no redirect. Only change a URL when there's a real reason.
- 3
Redirect every old URL to its closest new page
One 301 redirect per page, straight to the final destination. Never send everything to the homepage.
- 4
Carry over titles, meta and schema
If pages move without their title tags, meta descriptions and structured data, they quietly lose the work already done on them.
- 5
Test on staging, then launch
Check redirects, noindex tags, robots.txt and the sitemap before DNS moves. Keep the staging site blocked from Google.
- 6
Monitor for 8 to 12 weeks
Watch Search Console for 404s, pages dropping out of the index and ranking dips, and fix them in the first two weeks.
Google also says to redirect directly to the final destination rather than through a chain. If your site has been redesigned before, check for old redirects already in place, because new ones stacked on top of them create exactly those chains.
Ask who handles the redirects
If a redesign quote doesn't mention a redirect map, Search Console checks or monitoring after launch, assume none of it is included and ask before you sign.
Speed is the other ranking risk people forget about. A new design with a heavy video at the top and five tracking scripts can easily be slower than the site it replaced. My technical SEO and Core Web Vitals service covers this. You can also run a PageSpeed report through my free Page Speed Fix Planner to see what's failing before and after launch. And if you're moving from WordPress to Next.js, the Redirect Map Builder turns your list of old URLs into a Next.js redirects array and flags chains and loops.
Already redesigned and watching traffic fall? Start with how to recover from a traffic drop after a redesign.
How long does a UK website redesign take?
Most UK small business redesigns take 6 to 12 weeks. Fulminous puts e-commerce redesigns at 10 to 20 weeks and enterprise projects at 3 to 9 months. The build itself is rarely the hold-up. Waiting on content and feedback usually is. For a fuller breakdown by project type, see how long it takes to build a website.
Should you hire a freelancer or an agency for a redesign?
A UK freelance web developer costs £250 to £600 a day, against £600 to £1,500 for a UK agency, according to Osdire. A freelancer suits most brochure, corporate and WordPress redesigns. An agency makes more sense for big-brand, research-led and content-heavy projects.
| Factor | Freelance developer | Agency |
|---|---|---|
| Typical day rate (UK) | £250 – £600 | £600 – £1,500 |
| Who you talk to | The person building it | An account manager |
| Best for | Brochure, corporate and WordPress rebuilds | Big-brand, research-led and content-heavy projects |
| Risk to watch | Capacity, and who covers if they're unavailable | Paying for layers you don't need |
I'm obviously biased here, but a good freelancer who works with design and copywriting partners can handle most small and mid-size redesigns. Just ask who covers for them if they're ill or away.
What should you ask before signing a redesign quote?
Ask exactly what's included for content migration, redirects, integrations, speed, editing and support after launch. These six questions cover it:
- Is content migration included, and for how many pages or posts?
- Who builds and tests the redirect map, and is monitoring after launch included?
- Which integrations are included: booking, CRM, payments, analytics?
- Will the new site be faster than the old one, and how will that be measured?
- Can my team edit pages without a developer afterwards?
- What happens after launch: bug fixes, hosting, maintenance?
Get the answers written into the scope. It's the simplest way to stop a quote growing halfway through the project. My free Project Scope Generator helps you list the pages and features you need before you start asking for prices.
Next step
If you're planning a UK redesign on WordPress, have a look at how I build WordPress sites on Bricks, Elementor and Oxygen, then book a 20-minute call. Send me your current URL and tell me what isn't working. I'll tell you which price band your project realistically sits in and what the redirect plan needs to cover.
