A website redesign in India usually costs ₹15,000–₹50,000 for a focused visual refresh, ₹50,000–₹2,00,000 for a 5–12 page small-business redesign, and ₹2,00,000–₹8,00,000 for a custom redesign with content restructuring, SEO migration and integrations, according to Vasuyashii's 2026 planning bands. Budget packages start as low as ₹8,000 for five pages, but at that price you're usually getting a template swap, not a real redesign. Where your site lands in that range depends on which job you actually need: a refresh, a rebuild or a platform change.
I've done all three. I repaired the Magpie Retreat site without rebuilding it, revamped CyberVie onto Elementor Pro and ACF, and moved IIID's magazine from a static publication to a dynamic WordPress site. Below I'll break down where the money goes and how to keep your Google rankings while the site changes.
What is the difference between a refresh, a rebuild and a platform change?
A refresh updates the look and fixes problems on the existing site. A rebuild redoes every template on the same platform. A platform change moves the site to a new CMS or framework. Most of the confusion around redesign quotes comes from two vendors pricing two different jobs, so pin down which one you need before you compare numbers.
| Option | What changes | Do URLs change? | Typical INR range |
|---|---|---|---|
| Refresh | Header, layout fixes, images, copy, CTAs on the same site | Rarely | ₹15,000–₹50,000; some studios quote ₹10,000–₹50,000 |
| Rebuild on the same platform | New theme or builder, every template rebuilt, content moved across | Sometimes | ₹45,000–₹1,20,000 for 5–15 pages; ₹1,20,000–₹3,50,000 for 15–40 pages |
| Platform change | New CMS or framework, data migration, redirects, new editing workflow | Often | ₹2,00,000–₹8,00,000 for a custom redesign; custom WordPress builds run ₹1,00,000–₹3,50,000 before migration work |
A refresh suits a site whose structure works but looks tired or has a few broken bits. A rebuild suits a site that's on the right platform but built badly: a bloated theme, a builder nobody on your team can edit, layouts that fall apart on mobile. A platform change is for when the platform itself is the problem. Think of a static site your team can't update, a site builder you've outgrown, or a WordPress install you want to replace with Next.js.
My rule is simple: pick the cheapest option that fixes the real problem. If a new header, better images and some spacing fixes would do it, don't pay for a rebuild. If you're weighing a redesign against starting over, compare these numbers with what a new WordPress website costs in India.
How much does a website redesign cost in India by site size?
In India, a 3–5 page website redesign typically costs ₹15,000–₹45,000, a 5–15 page small-business redesign ₹45,000–₹1,20,000, and an e-commerce store redesign ₹2,00,000–₹6,00,000. Page count is the first thing any developer will ask you about. These are typical agency ranges and timelines from Pixlabo's redesign guide:
| Site size | Typical cost | Typical timeline |
|---|---|---|
| Basic, 3–5 pages | ₹15,000–₹45,000 | 2–3 weeks |
| Small business, 5–15 pages | ₹45,000–₹1,20,000 | 4–6 weeks |
| Medium business, 15–40 pages | ₹1,20,000–₹3,50,000 | 6–10 weeks |
| E-commerce store | ₹2,00,000–₹6,00,000 | 8–14 weeks |
| Large or corporate | ₹5,00,000–₹15,00,000+ | 12–20 weeks |
Agency blogs are the main public source for these figures, so treat them as planning bands rather than fixed prices. GoDaddy India's website cost guide is a useful independent check on the hourly rates behind them.
At the low end you'll find fixed-price plans like ₹12,000 for a 10-page redesign. That can be fine for a brochure site with no rankings to lose. If your site brings in leads from Google, read the scope carefully. You want URL mapping, redirects and form testing in writing, not just "new design".
What drives the cost of a website redesign?
Template count, the page builder or platform, content migration and integrations move a redesign quote far more than the visual design does. Here's how each one affects the price.
1. Templates, not just pages. A 60-page site built from five repeatable templates (home, service, blog post, case study, contact) costs far less than a 20-page site where every page is a one-off layout. Ask your developer to count both.
2. The builder or platform. Elementor, Bricks, Oxygen and a custom theme all price differently, and builder licences are a running cost: Elementor Pro is sold as a yearly licence, priced by the number of sites. Bricks or Elementor make later edits cheap for your team. A custom theme costs more up front but carries less overhead.
3. Content migration and copy. Moving 15 pages is easy. Moving 300 blog posts with images, categories and authors, then cleaning up the formatting, is a project of its own. Data migration, URL redirect mapping and SEO continuity work add ₹10,000–₹40,000 to a typical WordPress project in India. New copy is extra too: professional writers in India charge around ₹2,000–₹4,000 per page.
4. Integrations. Every form, CRM connection, payment gateway, booking system, WhatsApp button and analytics event has to be rebuilt and tested. A contact form that quietly stops sending leads after launch will cost you far more than an afternoon of testing.
Hourly rates explain most of the spread. Independent developers in India charge roughly ₹1,000–₹3,000 an hour, and a 5–12 page small-business redesign takes about 80–240 hours of delivery effort. At those rates the same job can be quoted anywhere from about ₹80,000 to over ₹7 lakh, which is why quotes for one brief vary so widely.
What did my own redesign projects actually involve?
My redesign work covers all three levels: a repair for Magpie Retreat, a rebuild for CyberVie and a platform change for IIID Inscape. Here's what each one involved.
Magpie Retreat: a repair, not a rebuild. In March 2023 I worked on the site for this Uttarakhand retreat: UX fixes, image enhancement and a rebuilt Elementor header. The platform was fine, so there was no reason to throw it away. A focused fix like this is the cheapest kind of redesign, and it leaves URLs and rankings alone.
CyberVie: a rebuild onto Elementor Pro and ACF. For this cybersecurity services company I revamped the WordPress site, moved it to Elementor Pro with Advanced Custom Fields, redesigned the homepage and built landing pages. I also built the Upskill Ionots learning portal with ACF-driven course pages. Structured fields are the point here. The team fills in a course or service form, and the layout stays consistent instead of breaking every time someone edits a page.
IIID Inscape: a platform change. The Institute of Indian Interior Designers' magazine was a static publication. I rebuilt it as a dynamic WordPress platform with custom article and portfolio post types (CPT UI and ACF), a mobile-first theme from Figma, and admin training so the editorial team could publish on their own. Afterwards the client reported:
40%
Faster page loads (client-reported)
50%
Quicker publishing (client-reported)
25%
More engagement (client-reported)
The publishing gain came from the WordPress content model, not the visual design. If your team waits on a developer for every article, that's often the best reason to pay for a platform change. There's more detail in the IIID Inscape case study.
How do you protect SEO during a website redesign?
Map every old URL to its closest new URL, set direct 301 redirects, carry over titles and meta descriptions, and watch Google Search Console after launch. When traffic drops after a redesign, it's usually because URLs changed with no redirects, title tags went missing, or a staging "noindex" got left switched on. This is the process I'd follow on any redesign where URLs or templates change, and it's the core of my technical SEO and Core Web Vitals work:
- 1
Export every URL
Pull indexed pages from Google Search Console and crawl the live site. Note which pages get traffic, links and leads.
- 2
Map old to new
Give every old URL one closest new destination. Never send unrelated pages to the homepage.
- 3
Carry over on-page SEO
Move titles, meta descriptions, headings, canonicals, schema and internal links, then improve them.
- 4
Test on staging
Keep staging out of Google, test every redirect, form and tracking event, and remove the noindex at launch.
- 5
Launch and submit
Switch on 301 redirects, submit the new sitemap and spot-check key pages with URL Inspection.
- 6
Monitor for weeks
Watch Search Console's Pages and Performance reports, fix 404s fast and keep redirects in place.
Google's own site move guidance adds a few rules worth knowing:
- Redirect straight to the final URL. Avoid chains. If you can't, Google suggests ideally keeping them to no more than three hops.
- Keep redirects for at least a year. That gives Google time to pass signals to the new URLs.
- Use Change of Address only for domain moves. If the redesigned site stays on the same domain, you don't need it.
- Expect some movement. For medium-sized sites it can take a few weeks or more before Google starts showing the new URLs.
If you're moving from WordPress to Next.js, my free Redirect Map Builder turns a list of old WordPress URLs into a ready-to-paste Next.js redirects array and flags chains, loops and duplicates. If traffic has already dropped after a launch, this recovery guide walks through the fixes in order.
How long does a website redesign take in India?
A basic 3–5 page redesign takes about 2–3 weeks. A 5–15 page rebuild typically takes 4–6 weeks, and a custom redesign with migration and integrations can run 2–5 months. The IIID Inscape platform change ran from August to December 2023, covering the content model, the theme and admin training.
Coding is rarely the slow part. Content approvals, missing images and feedback rounds are. Get your copy decisions, logins and brand files ready before kick-off and you'll save weeks.
What should you ask a developer before you sign?
Ask which type of redesign they're quoting, how many templates they'll build, and whether content migration, URL mapping, 301 redirects and integration testing are in the price. The full list:
- Is this a refresh, a rebuild or a platform change, and why?
- How many unique templates are you building?
- Who moves the content, and does that include blog posts and images?
- Is a URL map and 301 redirect plan included in the price?
- Will you carry over titles, meta descriptions and schema?
- Which forms, integrations and tracking events will you test before launch?
- What licences will I pay for each year, and in whose name?
- Who owns the domain, hosting and admin accounts after handover?
- What support do I get in the weeks after launch?
A good developer asks about your site before giving you a number. If a quote turns up without a single question about your current traffic, that tells you how much attention your rankings are going to get.
What should you do next?
Write down what's actually wrong with your current site. Is it slow, hard to edit, poor on mobile, not converting, or on the wrong platform? That list decides whether you need a refresh, a rebuild or a platform change. Then book a 20-minute call and I'll tell you which one fits and what it involves, or have a look at how I build WordPress sites on Bricks, Elementor and Oxygen.
