Skills

4+ yrs · Custom themes & multisite

3+ yrs · Online stores with product catalogs and payment gateways, from Nortek LED to Whitfield Service Station

3+ yrs · Network-wide theme/plugin management

2+ yrs · Hand-built WordPress themes from Figma designs, with or without a page builder

3+ yrs · Custom content fields and post types so clients can edit products, articles and portfolios themselves

4+ yrs

4+ yrs

2+ yrs

3+ yrs

2+ yrs · Built custom WordPress themes with Oxygen Builder for Nortek, IPL Biologicals, IIID Inscape and Orilite

Built event booking forms with date picker and Stripe payment for Ravens Ait using the Forminator form plugin

Added live Instagram feeds and reels to Ravens Ait, Wow Vastra and Easy Parenting Hub, and YouTube retreat videos to Easy Parenting Hub

1+ yrs · App Router, server rendering and static pages. Rebuilt procol.ai on it and still learning every release.

1+ yrs · This portfolio runs on it, server-rendered on Cloudflare.

2+ yrs · Utility-first styling for React and Next.js projects.

2+ yrs · Hooks and component architecture, used across client builds, my free tools and this portfolio

4+ yrs

4+ yrs

4+ yrs · Flexbox, Grid, animations

2+ yrs

4+ yrs · Custom WordPress plugins, WooCommerce logic and REST APIs, including two plugins on WordPress.org

2+ yrs · WordPress hooks, filters and shortcodes; HTTP Security Header plugin has 1,000+ active installs

2+ yrs · Connecting sites to third-party services such as HubSpot, Stripe, Xero and Google Sheets

Wrote a PHP hook that sends every Taxocity form submission to a Google Sheet the sales team works from

Phone number login with SMS one-time passcode for IPL Biologicals, and OTP verification on PropAlert forms

Upgraded PHP 8.0 to 8.3 on Crowne Plaza and Samko Holdings, which fixed form submissions blocked by GoDaddy caching

4+ yrs · On-page SEO, structured data (schema) and sitemaps

4+ yrs · Tuning Google page experience scores: loading speed, layout stability and input responsiveness

3+ yrs · Google Analytics 4 and Google Tag Manager setup with event tracking

4+ yrs

Page caching with WP Rocket on Ravens Ait (94+ PageSpeed score) and Whitfield Service Station

Moved UK client sites such as Easy Parenting Hub to new hosting with no downtime and email kept working

Pointed domains to new hosts, fixed a geo-DNS issue serving an old host in some regions, and kept Microsoft 365 email working

1+ yrs · Building and shipping faster with Claude and Lovable; built Humora and Under1MB this way

1+ yrs

2+ yrs

3+ yrs

Stripe payments for event bookings on Ravens Ait and for online food orders on Whitfield Service Station, including Apple Pay and Google Pay

Multi-step WooCommerce checkout with the Fluid Checkout plugin on Whitfield Service Station

Product options such as pizza toppings and combos for Whitfield Service Station online ordering

Vendor dashboards and vendor onboarding for a UK grocery marketplace

Synced WooCommerce marketplace orders to Xero accounting software for reconciliation

Delivery radius checks and distance-based delivery fees for Whitfield Service Station with Google Maps Geocoding

Automatic cloud receipt printing in the kitchen for every Whitfield Service Station online order

Customer support chatbot on a UK grocery store using Chatling