Crowne Plaza London Kingston Hotel Website

Challenge

The rebuild replaced a broken Elementor site in June 2025 and has been extended since, delivered through a London agency. The hotel's existing site had a broken homepage layout and a heavy loader that delayed every visit. Rooms were not presented in a way that led to a booking, meeting enquiries had no clear path, and the site lacked the basic pages a hotel needs for privacy and cookies. After a quick repair of the homepage in April 2025, the agency and the hotel agreed a proper rebuild rather than more patching.

Approach

Staying on WordPress and Elementor was the right call for a hotel whose team needed to edit content themselves. The gains came from removing scripts rather than adding them. Linking rooms to IHG instead of building a booking engine kept the site honest about where availability lives. In July I diagnosed a GoDaddy cache layer that was swallowing form submissions. It looked like a form bug but was the host's optimisation layer, and upgrading PHP from 8.0 to 8.3 fixed it. Yoast-style SEO titles and clean redirects protected the rankings the old site already had.

Solution

In June 2025 I rebuilt the site on staging. I removed the loader and smooth-scroll scripts that were slowing the pages. Then I built a grid of eight rooms with hover amenity icons, each linking to IHG booking in a new tab so the hotel's reservation system stays the source of truth. A meeting rooms grid uses venue-specific dropdown forms, so an enquiry arrives already tagged with the right space. I added an FAQ, privacy and cookie pages, and enquiry forms routed to the hotel inbox. Highlighted amenities include the gym, EV charging, river views, the restaurant, IHG One Rewards and parking. I handled responsive layout, 404 redirects, index settings and SEO titles, and the new site went live on 17 June 2025. Over the following months I added a blog listing with the first post and promo popups the hotel can switch on for seasonal offers.

Results

Delivered as a freelance project through a London agency, the site is live at cplondonkingston.co.uk. The hotel can now switch a promotion on with a popup, publish a post and take a meeting enquiry without a developer, and every room leads straight to a booking. The main lesson was in the form fix: when submissions vanish, check the hosting layer before the plugin.

Does your hotel website need a rebuild that keeps bookings flowing to your reservation system? Send me the details and I will reply with a plan.