When you move from Framer to WordPress, your content, domain and SEO text carry over, but the layout, interactions, forms and tracking are rebuilt, because Framer's help centre says it does not support HTML export for self-hosting. I did this for Aura Clips, a London agency, rebuilding its site on WordPress with Bricks Builder between June and August 2025. Here is what moved, what was rebuilt and how to switch without losing search traffic.
Why did Aura Clips leave Framer?
The site was the agency's own storefront, and Framer made content changes and SEO harder than they needed to be:
- Every edit went through a designer, even small content changes.
- Blog posts were awkward to publish.
- The technical SEO controls the agency sells to its clients were not available on its own site.
They wanted a site they could edit, extend with case studies and rank, built on the same WordPress foundation they recommend to clients. If those three problems sound familiar, a move is worth pricing. If they do not, read the section on when staying is fine first.
What transfers and what do you rebuild?
| Item | Transfers? | How |
|---|---|---|
| Domain | Yes | Point it at the new host. On Aura Clips I also moved the domain to www at launch |
| Page copy | Yes | Copied across, then edited to fit the new templates |
| CMS collections, such as a blog | Yes | Framer's CMS Export plugin exports a collection as CSV, which you import as posts |
| Images | Yes | Download the originals and re-export them at the right size, rather than copying compressed versions |
| Titles and meta descriptions | Yes, by hand | On Aura Clips I wrote the meta titles as part of the launch |
| URLs | Only if you rebuild them | Keep the same paths in WordPress where you can, and redirect the rest |
| Layout and design | No, rebuilt | Self-hosted HTML export is not supported, so each template is built again |
| Animations and interactions | No, rebuilt | The marquee, logo strip and fade-ins on Aura Clips were all rebuilt in Bricks |
| Forms | No, rebuilt | Reconnected to the inbox or CRM |
| Analytics and tracking | No, set up again | GA4, Google Tag Manager and Search Console |
| Hosting | Replaced | WordPress runs on a host you choose and control |
The rebuild sounds like the expensive part, and it is, but it is also the chance to fix the structure. For more on keeping images sharp and small, see how to optimise images without losing quality.
What did the Aura Clips rebuild involve?
Bricks was the central technical decision. I made the case for Bricks over Elementor because it outputs lean, class-based markup, which keeps pages fast and makes templates reusable.
- Homepage: a running-line marquee, a hero with a scrolling client logo strip, services, a why-us section, testimonials, an FAQ and a footer, with fade-in effects on scroll.
- Service pages: the Services page links to five single-service pages built from one template, so a sixth service is a content entry rather than a layout job.
- Blog and case studies: standard WordPress post types, with a single post template and an articles grid on the homepage. This is what gave the agency the editing and SEO control Framer lacked.
- Contact form: a service dropdown covering SEO, ads, LinkedIn, digital PR and website development, so enquiries arrive sorted by service.
- Launch: the move to www, Google Search Console, GA4, Google Tag Manager, meta titles and fixes for indexing issues, so the new site replaced the old one in search cleanly.
The agency can now publish articles, add a case study and track conversions in GA4 without outside help. The case study does not include before-and-after traffic figures, so I will not quote any.
How long does a Framer to WordPress migration take?
The Aura Clips rebuild ran from June to August 2025, with a content pass and header dropdowns in August. That is calendar time, including feedback, not hours of build.
A focused marketing site usually takes me about five days of build time once the design and content are ready. The calendar is set by everything around it.
| What adds time | Why |
|---|---|
| Number of distinct templates | Each one is designed and built once, then reused |
| CMS items | Posts need checking after import, especially images and links |
| Forms and integrations | Each needs accounts, keys and testing |
| Feedback rounds | Structured rounds are quick, scattered comments drag |
| New content | Pages written during the move wait on approval |
My post on how long it takes to build a website has timelines from other projects.
What does a move to WordPress cost?
There is no published price data for Framer to WordPress moves specifically. The closest is the general range for migrations to WordPress, from Wix and similar builders, that Indian freelancers and small agencies publish: £150–£650 ($200–$850), or ₹20,000–₹80,000 per project, converted at October 2026 exchange rates (£1 = ₹127.2, $1 = ₹95.07). Sources: Aapta and CV World, which lists larger e-commerce moves at up to ₹1,45,000 (£1,150, $1,500).
That is a market range, not my price. My own quote comes from a written scope, and the free Project Scope Generator helps you write one.
How do you switch without losing SEO?
- 1
List every URL
Take them from the old site's sitemap, Search Console and a crawl of the live site.
- 2
Keep or redirect each one
Rebuild the same paths in WordPress where you can, and 301 every URL that changes to its closest new page.
- 3
Pick one hostname
Choose www or the bare domain and redirect the other. Aura Clips moved to www.
- 4
Carry over titles and descriptions
Copy them page by page before you rewrite anything.
- 5
Add structured data
Organization, Service, BlogPosting and FAQ markup where the page content supports it.
- 6
Reconnect tracking
GA4 through Tag Manager, and verify the site in Search Console.
- 7
Launch and watch Search Console
Fix indexing issues and every new 404 in the weeks after the switch.
Two details catch people out. First, redirects you set up in Framer live in its hosting settings, so they stop working once the domain points at WordPress. Rebuild them on the WordPress side. Second, keep the staging site out of the index until launch.
For the markup, my JSON-LD structured data guide covers which types to use per page, and the free Meta Tag Generator helps when old titles need rewriting. My GA4 and Tag Manager setup guide covers the tracking step.
When is staying on Framer fine?
More often than migration guides admit. Stay if:
- The site is small and design-led, mostly pages and a short blog.
- Your team already edits it happily without waiting on a designer.
- You do not want to manage hosting and updates. Framer runs server-side rendering and image optimisation on its own infrastructure, which is part of why it does not export HTML.
- You do not need integrations, a shop, custom features or many content types.
Move when editing, publishing or SEO control is the bottleneck, or when you need to own the code and hosting. Framer itself says that if you need full control over hosting or the source code, it may not fit your workflow. The same reasoning applies to other hosted builders, which I cover in Webflow vs WordPress.
Which WordPress builder should replace Framer?
The one that matches who edits the site. Bricks suits a template-driven site with services, case studies and posts. Elementor suits a team that wants to rearrange sections itself. I compare both, plus Oxygen, in Bricks vs Elementor vs Oxygen.
Moving an agency or business site off Framer? My WordPress websites on Bricks, Elementor and Oxygen page covers how I build. Send me the current URL, or book a 20-minute call, and I will reply with a plan.
