Figma to WordPress conversion costs $99–$499 for the first page at per-page conversion shops, about $2,500–$8,000 for a 5–10 page business site from an agency, and $8,000–$25,000+ for complex builds with WooCommerce. The gap comes from both scope and the type of provider. Conversion shops advertise $99 to $499 for the first page and $99 to $199 for each extra page (XHTMLTEAM, InMotion Hosting), while agencies quote $2,500 to $8,000 for a professional 5–10 page business site, and $8,000 to $25,000+ once WooCommerce, custom blocks and animation come in.
Five things decide where your project lands: how many unique templates your Figma file has, which WordPress builder it goes into, how much content needs ACF and custom post types, whether the mobile and tablet frames exist, and whether there's a WooCommerce store. I've built pixel-perfect WordPress sites from Figma on Oxygen, Elementor and Bricks, including the Nortek LED WooCommerce store, the Orilite product site and the Cyprianis restaurant revamp. Below is where the money actually goes. If you'd rather read about the build process, see how I get pixel-perfect Figma to WordPress builds.
What does Figma to WordPress conversion cost in 2026?
In 2026, published Figma to WordPress prices run from $99 per page at entry-tier conversion shops to $8,000–$25,000+ for complex agency builds with WooCommerce. These come from providers who show their prices openly. Treat them as starting points, not final quotes.
| Provider type | Published price | Source |
|---|---|---|
| Conversion shop, entry tier | $99 homepage + $99 per inner page | XHTMLTEAM |
| Conversion shop, WooCommerce tier | $299 homepage + $149 per inner page | XHTMLTEAM |
| Specialist conversion service | From $199 per page, by complexity | Figtowp, Figtowp pricing |
| Hosting company service | $499 first page + $199 per extra page | InMotion Hosting |
| Individual freelancer | $500+ landing page, $700+ multi-page, $900+ e-commerce | Amanur Rahman |
| Agency, 5–10 page business site | $2,500–$8,000 | Web Help Agency |
| Agency, complex build with WooCommerce | $8,000–$25,000+ | Web Help Agency |
Design-to-WordPress work in general follows the same pattern. Seahawk puts single-page builds at $499–$700, standard multi-page sites at $1,000–$3,000 and complex e-commerce builds at $4,000–$15,000 or more. If you're paying by the hour, published rates go from $42 an hour at GetDevDone to anywhere between $25 and $99 an hour across white-label WordPress agencies.
- XHTMLTEAM Starter99$
- Figtowp199$
- XHTMLTEAM WooCommerce tier299$
- InMotion Hosting499$
- Freelancer landing page500$
Read the small print on the cheap per-page prices. XHTMLTEAM, for example, leaves paid plugin and theme licences out of its base price and quotes extra features or major revisions separately. There's nothing wrong with that. It just means a $99 page and a $2,500 site aren't quotes for the same job.
Why do developers price Figma to WordPress by template, not by page?
The work is in building each unique layout. Adding pages that reuse a layout is quick. So a 40-page WordPress site built from four templates can cost less than a 10-page site where every page is designed differently. The homepage usually costs the most, because that's where the global styles, typography, buttons and reusable sections get set up. XHTMLTEAM says this directly: inner pages are cheaper because they reuse that foundation.
Before you ask for quotes, count the templates in your Figma file, not the frames. The usual ones are the homepage, about, service page, blog post, blog archive, contact and landing page. A WooCommerce store adds product, shop archive, cart and checkout. If your designer drew six service pages with six different layouts, you've got six templates, unless you agree to standardise them.
You don't always need the whole site converted either. On Cyprianis I built a new Elementor homepage, an events listing and a private dining template from Figma. That was a revamp scoped around three templates, not a full rebuild.
Does Bricks, Elementor or Oxygen change the cost?
Less than people expect for the build itself. Where the builder really matters is after launch. It decides how the Figma file maps to WordPress, how quickly the pages load and how easy the site is for your team to edit. My full comparison is in Bricks vs Elementor vs Oxygen. For a Figma build specifically, here's how they differ:
| Builder | How Figma maps to it | Editing for your team | Watch for |
|---|---|---|---|
| Elementor | Containers map well to Figma auto layout | Familiar to most marketing teams | Heavier pages, so plan time for speed work |
| Bricks | Class-based styling maps well to Figma styles and tokens | Clean, but fewer editors know it | Fewer freelancers, so check experience |
| Oxygen with custom templates | Developer-led, close to hand-coded | Content edited through ACF fields | Less drag-and-drop freedom for editors |
| Custom theme with blocks | Full control over every component | Native WordPress editor | Usually the highest build cost |
Nortek LED and Orilite were both custom Oxygen Builder themes, and on Orilite I wrote custom PHP templates with ACF. Cyprianis was built in Elementor. My view: pick the builder based on who updates the site after launch, and settle that before anyone quotes. My WordPress websites service covers all three.
How much do ACF and custom post types add?
Advanced Custom Fields (ACF) and custom post types usually push a Figma to WordPress project out of the entry price tier, because every content type needs its own fields and templates. They're also the difference between a site that looks like the Figma file and a site your team can actually run. Each custom post type (products, case studies, events, team members) needs a field group, a single template, an archive and sometimes filters. You pay for that once. Your team saves time on it every month.
XHTMLTEAM, for instance, puts ACF Pro integration in its middle package, not its starter one. On Orilite I built custom PHP templates with ACF for product and marketing content, and the client reported 40 percent less time spent on content updates. On the IIID Inscape magazine site, I set up custom article and portfolio post types with CPT UI and ACF, and the client reported 50 percent quicker publishing.
What if the Figma file has no mobile designs?
Then someone designs mobile during the WordPress build, and you pay for it either way. Either the developer spends hours making layout calls, or you get whatever the builder does by default. That rarely matches the desktop design.
Missing states cost money too. Think hover and focus styles, open menus, form errors and success messages, empty search results, very long titles and how sliders behave. Every gap becomes a question halfway through the build. Ask your designer for desktop, tablet and mobile frames for every template, plus the main interactive states. If the design isn't finished yet, my UI and UX design partners can complete it in Figma before I build it.
How much more does WooCommerce add?
WooCommerce pushes a Figma to WordPress build towards the top of each provider's price list: a $299 homepage instead of $99 at XHTMLTEAM, $900+ instead of $500+ from one freelancer, and $8,000–$25,000+ for complex sites at Web Help Agency. Seahawk's PSD to WordPress pricing shows the same pattern, with e-commerce builds at $4,000–$15,000 or more. A store isn't just more pages. You're adding the shop archive, product page, cart, checkout, account pages and emails, then variations, filters, payment gateways, shipping rules and tax on top.
Nortek LED shows what that budget buys. I built the store pixel-perfect from Figma on a custom Oxygen theme, with advanced product filters, custom product pages and an optimised checkout. Post-launch analytics showed a 30 percent increase in average session duration, a 20 percent uplift in conversion rate and 35 percent faster load times. There's more on how I build stores on my WooCommerce stores service page.
Can a Figma to WordPress plugin do it for less?
For a simple page, yes. For a business site, it won't replace a developer. Plugins such as UiChemy start free, with paid plans from $19 a month, and one AI service sells a single design-to-theme conversion for $19.90. The problem is the output. One comparison rates UiChemy's Elementor output at about 80 percent clean, so someone still has to fix the rest, sort out responsive behaviour, connect forms, build custom post types and handle SEO and speed. I'd treat these tools as a head start for a developer, or as good enough for a quick landing page. Not as a finished site.
How long does a Figma to WordPress build take?
Anywhere from a few days for a landing page to about six weeks for a custom multi-page project, depending on scope and who builds it. One freelancer quotes 3–5 days for a landing page and 1–2 weeks for a multi-page site, and InMotion Hosting puts a rebuild at 3–4 weeks and a custom design project at 4–6 weeks. WooCommerce, custom post types and slow feedback all stretch those numbers. For wider benchmarks, see how long it takes to build a website.
What should you ask before accepting a Figma to WordPress quote?
Make sure every developer is pricing the same thing: the same template list, builder, content structure, testing scope and revision rounds. Run each quote through these six checks:
- 1
Count templates together
Agree on the list of unique templates and states in the Figma file, so every quote covers the same scope.
- 2
Confirm the builder and licences
Ask which builder they'll use, why, and whether licences for Elementor Pro, Bricks, Oxygen or ACF Pro are in the price.
- 3
Ask how content is structured
Find out which sections will be editable ACF fields or custom post types and which are fixed in the layout.
- 4
Agree breakpoints and pixel-perfect checks
Agree which devices and browsers get tested, and how differences from the Figma file are reported and fixed.
- 5
Set speed and SEO basics
Ask for Core Web Vitals targets, meta tags, schema and redirects if the new site replaces an old one.
- 6
Clarify revisions and handover
Confirm how many revision rounds are included, who owns the site and what training or documentation you get.
If your brief is still loose, the free Project Scope Generator turns a short description into a page list and build order you can send to developers.
Next step
Send me your Figma link and tell me who'll be editing the site after launch. I'll reply with the template count, the builder I'd use and the open questions that will change the price. You can reach me through the contact page or book a 20-minute discovery call. What's included is on my WordPress websites service page.
