Orilite

Challenge

Orilite is a brand of Oriental Power Cable Ltd in Kota, Rajasthan, and the engagement ran from June to October 2023 as a freelance project. Orilite manufactures AAC blocks and the Orifix mortar range. They had a finished design and needed a corporate site that their team could update without a developer: new products, new project showcases, events and marketing content, all without breaking the layout. The site also had to carry the practical tools a building materials buyer expects, such as a way to estimate materials for a job, and present the brand's certification and product range clearly.

Approach

The stack was WordPress, Advanced Custom Fields, Oxygen Builder, PHP and Figma. Bespoke templates were the right choice because the design was fixed and the content was structured. A product page always has the same kinds of fields, so a template with ACF behind it is both more faithful to the design and easier to update than a page built by hand. Oxygen Builder gave the pixel control the Figma file demanded. Caching and image optimisation were set up because product and project imagery dominates the page weight on a materials site.

Solution

I translated the Figma mockups into bespoke PHP templates built on Oxygen Builder, with Advanced Custom Fields (ACF) for product details, project showcases, events and marketing content. The site includes AAC product pages, building-solution pages, a projects gallery, a materials calculator, and careers and events sections. Around the build I handled image optimisation, caching, responsive breakpoints, SSL and cross-browser QA. Training and documentation let the client's team take over content.

Results

After launch the client reported 25 percent faster load times, a 15 percent increase in engagement on product pages and 40 percent less time spent on content updates. The team can now add a product, a project or an event by filling in fields, and the materials calculator gives buyers an answer without a phone call. Training and documentation mean the team does not need me for routine updates. The site is live at orilite.in.

Builds from a client's design like this one are what my WordPress websites on Bricks, Elementor and Oxygen service covers.

Manufacturing products that need a catalogue site your team can update alone? Send me your next project and I will reply with a plan.