In the US, a professionally built WordPress website usually costs $1,200 to $5,000 with a freelancer and $3,000 to $12,000 with an agency in the first year, according to Freshy Sites' 2026 pricing guide. A small agency-built WooCommerce store typically runs $4,000 to $8,000, and a mid-sized store $10,000 to $25,000 according to cmsMinds or $5,000 to $25,000 according to Codeable. On top of the build, you'll pay for hosting, plugin licenses and maintenance every year.
The range is wide because "a WordPress website" can mean a five-page brochure site on a page builder or a store with custom product logic. I'm Mohit Goyal, a freelance WordPress developer in Gurugram, India. Below I've broken US market prices down by the builds clients ask me about most: a brochure site on Bricks or Elementor, a custom theme from a Figma design, and WooCommerce. After that comes a table of what moves the price, and what the site costs to keep running.
How much does a WordPress website cost in the US by build type?
US WordPress website prices run from $200 to $800 for a DIY site up to $25,000 to $150,000+ for a complex or enterprise build. Most business sites land between $1,200 and $12,000. These aren't my rates. They're the ranges US agencies and marketplaces publish.
| Build type | What you typically get | Typical US cost | Source |
|---|---|---|---|
| DIY small business site | Premium theme, free plugins, your own time | $200 to $800 first year | Freshy Sites |
| Freelancer-built business site | Brochure site on a theme or page builder | $1,200 to $5,000 | Freshy Sites |
| Agency-built business site | Design, build, content and project management | $3,000 to $12,000 | Freshy Sites |
| Custom WordPress theme | Theme designed and coded for your brand | $1,500 to $10,000+ for the theme | Freshy Sites |
| Small WooCommerce store | 5 to 10 pages, 20 to 50 products | $4,000 to $8,000 | cmsMinds |
| Mid-sized WooCommerce store | 10 to 50 pages, 50 to 1,000 products, or moderate to heavy customization | cmsMinds: $10,000 to $25,000; Codeable: $5,000 to $25,000 | cmsMinds, Codeable |
| Complex or enterprise build | Bespoke features and integrations | $25,000 to $150,000+ | Freshy Sites |
Use these as guide rails, not quotes. Two developers can price the same brief very differently, depending on how much they plan to build from scratch and how much they just configure.
What does a brochure site on Bricks or Elementor cost?
A WordPress brochure site on Bricks Builder or Elementor typically costs $1,200 to $5,000 with a US freelancer and $3,000 to $12,000 with a US agency. You're mostly paying for build time. The page builder license is a small part of it.
A brochure site is the most common WordPress project I see: home, about, services, a few landing pages, a blog and a contact form. Agencies that add more design and project management sit at the top of that band.
The builder barely moves the total. Elementor Pro is a yearly subscription per site, while Bricks offers a lifetime license, so on Bricks there's no renewal to remember. Check both pricing pages for current figures. The real cost is the time it takes to build templates, make every page responsive and set things up so your team can edit a page without breaking the layout.
That's how I build most business sites. Taxocity, a tax and compliance firm, runs on Bricks Builder, with every lead saved to a Google Sheet. Crowne Plaza London Kingston is on Elementor, with rooms linked to IHG booking. Ravens Ait, a Thames island venue, is also on Bricks, but it sits above a basic brochure build: 20+ event pages, Stripe bookings and HubSpot forms. It's a good example of how integrations push a site up its range.
These clients are in the UK and India, but the build is the same for a US business. WordPress, the page builders and the plugins don't change by country, and neither does the hand-off to your team. What changes is mostly currency, payment setup and time zone.
What pushes a brochure site toward the top of its range:
- Page count and unique templates. Ten pages that share three templates cost far less than ten pages that are all different.
- Integrations. HubSpot forms, CRM sync, booking systems and GA4 event tracking each need setup and testing.
- Content. If the developer has to write copy, find images or move an old blog across, you'll see it in the quote.
What does a custom WordPress theme from a Figma design cost?
A custom WordPress theme typically costs $1,500 to $10,000+ for the theme alone, according to Freshy Sites, and that's before design if you don't have a Figma file yet. It costs more than a page builder site because every component is built and tested by hand.
Once there's a Figma design, the job changes from configuring a builder to matching a design exactly. I'd go custom when your brand, layout or content structure doesn't fit a template, or when you want lean code and full control over performance. Each component has to be built and checked at every breakpoint. That's where the extra hours go.
I've built a fair few of these. For Orilite, an AAC block and mortar brand, I built the site from the client's Figma design using custom PHP templates on Oxygen Builder and Advanced Custom Fields. The client reported 25% faster load times and 40% less time spent on content updates (Orilite case study).
Is a page builder or a custom theme faster to build?
A page builder site is usually faster to build than a custom theme, because layouts, responsive controls and the editing screen come built in. A custom theme takes longer up front because every template and field is coded, but you get leaner output and tighter control. Here's where the time goes on each.
| Factor | Page builder (Bricks, Elementor) | Custom theme |
|---|---|---|
| First build | Global styles and reusable templates set up once, then pages assembled | Every template coded and wired to custom fields |
| Responsive work | Breakpoint controls in the editor | Each component styled and tested at every breakpoint |
| Editing for your team | Visual editing out of the box | Editing screens built with fields such as ACF |
| Code weight and speed | Depends on the builder; Bricks is leaner than most | As lean as the developer writes it |
| Later changes | New layouts often possible without a developer | New layouts usually need a developer |
The builder you pick changes the hours too. I compare the three I use most in Bricks vs Elementor vs Oxygen, and break down Figma build pricing in how much Figma to WordPress conversion costs.
How much does a WooCommerce website cost in the US?
A WooCommerce website in the US typically costs $4,000 to $8,000 for a small store (cmsMinds), $10,000 to $25,000 (cmsMinds) or $5,000 to $25,000 (Codeable) for a mid-sized store, and $25,000 to over $100,000 for a complex one (Codeable). The plugin is free. The cost is in product templates, filters, checkout, payments, shipping and order management. Add card fees too: Stripe's standard US rate is 2.9% + 30¢ per successful domestic card payment. I've written the full breakdown in how much a WooCommerce website costs in the US.
For Nortek LED, I built a WooCommerce store pixel-perfect from Figma on a custom Oxygen Builder theme, with advanced product filters, custom product pages and an optimized checkout. Here's what the client's post-launch analytics showed:
20%
Uplift in conversion rate (client-reported)
35%
Faster load times (client-reported)
30%
Increase in average session duration (client-reported)
Source: Nortek LED case study. A cheap build that loads slowly or has a clunky checkout loses you sales every month.
What drives the cost of a WordPress website?
Most of the cost comes from custom design, how many unique templates you need, custom functionality, how complex the store is, integrations, content work, SEO migration and who's doing the build. Here's what keeps each one cheap and what makes it expensive.
| Cost driver | Keeps cost lower | Pushes cost higher |
|---|---|---|
| Design | Premium theme or builder templates | Custom Figma design built pixel for pixel |
| Pages and templates | Few pages sharing a handful of templates | Many unique layouts and custom post types |
| Functionality | Off-the-shelf plugins | Custom plugins, booking logic, member areas |
| E-commerce | A few simple products | Large catalog, variations, filters, B2B rules |
| Integrations | A contact form | CRM, accounting, ERP, inventory or payment sync |
| Content | You supply final copy and images | Developer migrates, writes or sources content |
| Migration and SEO | New site, no history | Old URLs to redirect and rankings to protect |
| Who builds it | Offshore freelancer | US agency with a full team |
| Performance and accessibility | Basic caching | Core Web Vitals tuning and WCAG checks |
The last two rows are where quotes differ most. A redesign quote that skips redirects looks cheap until your rankings drop.
What does it cost to run a WordPress site each year?
Running a WordPress site in the US typically costs $10 to $20 a year for a domain, $25 to $100 a month for managed hosting, $200 to $400 a year for plugin licenses and $200 to $500 a month for freelancer maintenance. You pay for the build once. These keep coming back.
| Running cost | Typical US range | Source |
|---|---|---|
| Domain (.com) | $10 to $20 a year | Freshy Sites |
| Shared hosting | $3 to $10 a month | Freshy Sites |
| Managed WordPress hosting | $25 to $100 a month | Freshy Sites |
| Premium plugin licenses | $200 to $400 a year for a full small business site | Freshy Sites |
| Freelancer maintenance | $200 to $500 a month | Freshy Sites |
| Agency maintenance | $500 to $1,000+ a month | Freshy Sites |
| Small WooCommerce store maintenance | $150 to $250 a month | cmsMinds |
| Card payments (stores) | 2.9% + 30¢ per transaction | Stripe |
Plugin renewals are the cost people forget. Everything feels free at launch, then the renewal emails show up a year later. Ask your developer for a list of every paid license, who owns it and when it renews.
I go into retainers in more detail in how much WordPress maintenance costs in the US. I run one myself for IPL Biologicals: new pages, catalog and price updates, and help with day-to-day store operations.
Why do US WordPress quotes vary so much?
Mostly because developer rates vary widely, and because each quote includes a different amount of design, integration, SEO and support work. On Upwork's global marketplace, WordPress developers typically charge $15 to $28 an hour. Freshy Sites puts WordPress developer rates at $25 to $150 an hour, depending on experience and location.
Local US developers cost more because US salaries are higher. The BLS Occupational Outlook Handbook publishes current pay data for web developers if you want the benchmark.
That's why plenty of US businesses hire senior developers offshore. It works well if you check the right things. The cheap end of a marketplace often means junior work, no staging site and nobody thinking about SEO.
What should you ask a WordPress developer before you sign?
Before you sign, get a written scope, make sure you own every account and license, and ask how they'll handle SEO redirects, page speed and support after launch. These five questions make quotes easier to compare:
- 1
Ask for a written scope
Get every page, template, feature and integration listed. If it isn't in the scope, assume it isn't in the price.
- 2
Ask who owns what
You should own the domain, hosting account, theme and plugin licenses, and have admin access from day one.
- 3
Ask about SEO and redirects
On a redesign, ask how old URLs will be mapped and checked in Google Search Console after launch.
- 4
Ask how speed is measured
Ask which Core Web Vitals targets they aim for and how they test on mobile.
- 5
Ask what happens after launch
Check how many revision rounds are included, the support window, and what monthly maintenance costs.
Ask to see live sites they've built on the same stack too, and run them through PageSpeed Insights yourself. If you're not sure what goes in your brief, my free Project Scope Generator turns a two-line idea into pages, features and a build order you can send to several developers and get quotes you can actually compare.
How do you get a quote for a WordPress website?
Send a written brief or a link to your current site, plus any Figma design and a list of the integrations you need. That's enough for a developer to quote accurately. If you're planning a brochure site, a Figma build or a WooCommerce store, send it to me. I'll tell you which build type fits, what will drive the cost and what I'd do first. Book a 20-minute discovery call or read more about my WordPress development service.
