Nortek Lighting E-Commerce

Challenge

Nortek LED sells LED drivers, panels, downlights, strip and outdoor lights plus wires and tapes. The store had to make that large catalogue easy to browse and buy from on any device. Nortek came with a finished Figma design and a catalogue that was wide rather than deep: many product families, each with its own attributes, and customers who know what they need but have to find it fast. Their goal was a store that matched the design exactly, let shoppers narrow the catalogue by the attributes that matter for lighting, and took them through checkout with as little friction as possible. The engagement ran from April to October 2023 as a freelance project.

Approach

The stack was WordPress, WooCommerce, Oxygen Builder, Advanced Custom Fields, PHP and Figma. I chose Oxygen with a custom theme over a page-builder theme because the design demanded pixel accuracy. The product templates also needed to be driven by data rather than laid out by hand for every product. Advanced Custom Fields and custom post type templates let a new product fill a template instead of a page. Caching and image optimisation were built in from the start because a lighting catalogue is image-heavy. SSL with hardening was non-negotiable for a store taking orders.

Solution

I ran design review sessions to settle the user flows before building. I then built a custom WordPress theme in Oxygen Builder with Advanced Custom Fields (ACF) and custom post type templates for dynamic product pages, so each product type could show the specifications that matter for it. WooCommerce was configured with tailored attribute filters for browsing the catalogue and checkout changes aimed at conversions. Around the build I handled image optimisation, caching, SSL and WordPress hardening, cross-browser QA, analytics setup and accessibility fixes. Admin training and documentation let the client's team run the store.

Results

Post-launch analytics reported a 30 percent increase in average session duration, a 20 percent uplift in conversion rate and 35 percent faster load times. The client can now add products by filling in fields, rely on filters to surface the right items for shoppers, and track the store through the analytics I set up. Documentation and training support them. The store is live at nortekled.com.

Catalogue stores like this one fall under my WooCommerce stores and online ordering service.

Have a large product catalogue and a design that must be matched exactly? Send me the Figma file and I will reply with a plan.