Eventbrite charges UK organisers 6.95% + 59p per paid ticket. Stripe on your own booking page charges 1.5% + 20p per payment on standard UK cards. On a £25 ticket that's a gap of about £1.75, so a booking page you own, at an illustrative £3,000 build cost (within published UK ranges, not a quote), pays for itself after roughly 1,700 tickets at £25, or about 960 at £50. Pricier tickets get you there sooner.
Below are the real numbers, the break-even point at four ticket prices, and what a venue booking page needs if it's going to replace Eventbrite properly. Along the way I'll refer to a venue site I built, Ravens Ait, which has 20+ event pages and Stripe bookings.
What are Eventbrite fees per ticket in the UK?
In the UK, Eventbrite charges one bundled rate of 6.95% + 59p per paid ticket, card processing included (Eventbrite UK pricing; see also ticketingfees.co.uk). By default the buyer pays it, though you can choose to absorb it (ticketingfees.co.uk). Free events carry no fee. Eventbrite's pricing page is also where to confirm whether VAT is added on top of the fee for your account, so check it before you compare totals.
A few costs sit outside that headline rate. Ticket Tailor's breakdown of Eventbrite fees puts chargebacks at around £10 to £20 per dispute for the organiser, and Eventbrite Pro, the paid marketing add-on, starts from $15 a month.
It's the percentage that hurts venues with higher ticket prices. A £10 ticket costs about £1.29 in Eventbrite fees. A £100 dinner-and-show ticket costs about £7.54. Per ticket. A table of six pays it six times.
What does Stripe charge on your own booking page?
On a UK Stripe account you pay 1.5% + 20p per payment on standard UK cards and 2.5% + 20p on EEA cards, with no monthly fee (Stripe UK pricing). Premium UK cards cost 1.9% + 20p. If a lot of your bookings come from companies paying on corporate cards, check how Stripe classes those cards before you do the sums.
Here's the detail people miss: Stripe's 20p is per payment, not per ticket. Someone buys four tickets in one checkout, you pay 20p once. On Eventbrite, the 59p gets charged four times.
There's a middle option too: a low-fee ticketing tool that runs on your own Stripe account. Ticket Tailor, for example, charges £0.60 + VAT per ticket on pay-as-you-go, or from £0.22 + VAT if you buy credits up front, plus Stripe's processing fee.
| Ticket price | Eventbrite (6.95% + 59p) | Ticket Tailor PAYG + Stripe | Own page, Stripe only |
|---|---|---|---|
| £10 | £1.29 | £1.07 | £0.35 |
| £25 | £2.33 | £1.30 | £0.58 |
| £50 | £4.07 | £1.67 | £0.95 |
| £100 | £7.54 | £2.42 | £1.70 |
These are per-ticket figures assuming one ticket per order, which is the worst case for Stripe. Ticket Tailor's 60p is shown with VAT added (72p). I worked them out from the published rates linked above, rounded to the nearest penny.
How much does an event booking page cost to build in the UK?
In the UK, a single landing page costs £150 to £1,200 from a freelancer and £1,500 to £8,000 from a studio or agency. A small multi-page site runs from £1,000 to £20,000+ depending on who builds it. Booking features push a project towards the middle or top of those ranges. The published UK figures:
- Single landing page: £150 to £600 from a freelancer and £2,000 to £8,000 from an agency (Lilach Bullock). Another guide puts freelancers at £400 to £1,200 and studios at £1,500 to £4,000+ (matmad).
- Small multi-page site: a five-page UK business site typically costs £1,000 to £3,000 from a freelancer, £2,000 to £8,000 from a small studio and £5,000 to £20,000+ from an agency (Hire A Designer).
Those are brochure-page prices. A proper booking setup adds Stripe Checkout with webhooks, ticket capacity, confirmation emails, CRM forms and purchase tracking. A venue that wants reusable event templates and those integrations should expect to land in the middle or upper part of the range. As general guidance rather than a published figure, that booking logic usually adds several days of development to a single page, because the webhooks, capacity checks and emails need testing against real payments. For the base page ranges in more detail, see how much a landing page costs in the UK. The £3,000 I use below is an illustrative figure within these published ranges, not a quote.
When does a Stripe booking page break even vs Eventbrite (illustrative £3,000 build)?
At an illustrative £3,000 build cost, a Stripe booking page breaks even against Eventbrite after about 3,200 tickets at £10, 1,700 at £25, 960 at £50 or 510 at £100. The sum is simple. Divide the build cost by what you save per ticket. Against Eventbrite, a Stripe-only page saves roughly 5.45% of the ticket price plus 39p on every ticket.
| Ticket price | Saving per ticket vs Eventbrite | Break-even at £1,500 build | Break-even at £3,000 build | Break-even at £6,000 build |
|---|---|---|---|---|
| £10 | £0.94 | ~1,600 tickets | ~3,200 tickets | ~6,400 tickets |
| £25 | £1.75 | ~860 tickets | ~1,700 tickets | ~3,400 tickets |
| £50 | £3.12 | ~480 tickets | ~960 tickets | ~1,930 tickets |
| £100 | £5.84 | ~260 tickets | ~510 tickets | ~1,030 tickets |
- £10 ticket3209 tickets
- £25 ticket1712 tickets
- £50 ticket963 tickets
- £100 ticket514 tickets
Read it as a yearly figure. A venue running a £50 supper club twice a month for 40 guests sells about 960 tickets a year. That £3,000 page has paid for itself in roughly twelve months, and that's before wedding fairs, Christmas parties and private dining deposits add to the count.
Passing fees on changes the maths
If your buyers pay Eventbrite's fee, the saving goes to them, not you. You can lower the price at checkout, or add a few pounds to your margin and still charge buyers less than they pay today.
One thing these numbers leave out: running costs. Your own page needs hosting, updates and someone to fix it when Stripe or WordPress changes something. Add that to the build cost before you do the sum, and ask your developer what a maintenance retainer would cost. I've explained what that upkeep should include in what a WordPress maintenance retainer covers. As an illustration only, if upkeep ran £600 a year, the £3,000 page at £50 a ticket would need about 1,160 tickets in its first year to break even, and about 190 tickets a year after that just to cover upkeep.
When is Eventbrite still the better choice?
Eventbrite still wins when buyers find you through its marketplace, when you only sell a few hundred tickets a year, when your events are free, or when you need box-office features like seating plans and door scanning. It isn't just a payment page, and sometimes the fee is money well spent:
- You rely on discovery. If most of your buyers find you while browsing Eventbrite, a page on your own site won't reach them on day one.
- You run a handful of events a year. At 200 tickets a year, the fee saving won't cover a build for a long time.
- The events are free. Free tickets cost nothing on Eventbrite. There's nothing to save.
- You need box-office features. Reserved seating, door scanning apps and resale are a lot to build yourself. Here I'd usually point you to a low-fee ticketing tool on your own Stripe account instead.
Your own page wins when buyers already come from your website, mailing list, Instagram or past guests. You keep the customer data and the branding, and the confirmation email comes from you, not a marketplace.
What does a venue booking page need?
A venue booking page that replaces Eventbrite needs templated event pages, Stripe Checkout, capacity limits, HubSpot enquiry forms, GA4 purchase tracking, confirmation emails and event schema. Taking a card payment is the easy bit. Here's the checklist I work from:
- One page per event, built from a template. Each event gets its own URL, date, price, capacity and description, so it can rank in Google and be shared on its own. Your team adds new events without calling a developer.
- Stripe Checkout. Stripe's hosted checkout handles cards, Apple Pay, Google Pay and Strong Customer Authentication, and card data never touches your server.
- Capacity and sold-out logic. A webhook from Stripe should reduce the remaining places, so the page stops taking bookings when the event is full.
- HubSpot forms for the bookings you can't take online. Weddings, corporate hire and private dining usually start as a conversation, not a payment. A HubSpot form puts those leads straight into your CRM, tagged with the event they came from. I've written up how to make sure none go missing in HubSpot forms on WordPress.
- GA4 purchase tracking. Send a purchase event with the value and event name, so you can see which Instagram post or newsletter actually sold tickets. Skip this and you lose the sales reports Eventbrite used to hand you.
- Confirmation and reminder emails with the date, location, what's included and a link to the refund policy.
- Event schema markup so Google can show dates and prices in search results. My free Schema Markup Generator writes the JSON-LD for you, and the JSON-LD structured data guide shows where it goes.
For the step-by-step build on WordPress, read how to take paid event bookings on WordPress with Stripe.
How did I build 20+ event pages with Stripe bookings for Ravens Ait?
For Ravens Ait, I built 20+ event pages on WordPress and Bricks Builder, with Stripe bookings for paid events and HubSpot forms for enquiries. Ravens Ait is a venue on an island in the Thames. I built the site in 2025 while working with Aura Clips, a London agency.
Two decisions matter for any venue running this many events. The first is to build event pages from templates rather than design each one by hand. When every event shares the same structure, adding a new one means filling in content, not building a page, and that's what lets a venue team keep up without waiting on a developer.
The second is to split the two kinds of booking. Ticketed events go straight to Stripe. Bigger occasions, where the venue needs to talk to the client first, go through an enquiry form so the sales team can follow up. Put a payment button on a wedding enquiry and you lose leads. Make someone fill in a long form to buy a £30 ticket and you lose sales.
What should you ask a developer before you switch?
Before you move off Eventbrite, ask a developer five things: who owns the Stripe account, how capacity is handled, whether your team can add events alone, what gets tracked, and how refunds work.
- 1
Who owns the Stripe account?
It should be yours, in your company's name, so payouts and customer data stay with you if you change developers.
- 2
How is capacity handled?
Ask how the page stops overselling when two people book the last place at the same time.
- 3
Can my team add events alone?
Ask for a demo of creating a new event from the template, including price and capacity.
- 4
What is tracked?
Confirm that GA4 records purchases with value, and that HubSpot captures the event name with each enquiry.
- 5
What happens with refunds and disputes?
Agree who issues refunds in Stripe and what the written refund policy says before the first sale.
And ask what ongoing support costs. A booking page that breaks on the Friday before a sold-out event will cost you more than any fee you saved. If you need someone to keep it updated and online, I run maintenance retainers for WordPress sites.
Should you move from Eventbrite to your own booking page?
Move to your own Stripe booking page if your yearly ticket volume is above the break-even point for your ticket price and most buyers already come from your own channels. Pull up last year's Eventbrite fees and ticket count, then check them against the break-even table above. If the numbers point to your own page, I build booking and event pages with Stripe, HubSpot and GA4 for venues, hotels and restaurants. Book a 20-minute call and bring your event list. I'll tell you straight whether switching makes sense at your volume.
