Landing pages with GA4, GTM and HubSpot

Hospitality

2025

Ravens Ait venue website: WordPress and Bricks Builder build by Mohit Goyal for a Thames island venue, with 20+ event pages, Stripe bookings and HubSpot forms. It was built from scratch in 2025 through a London agency, scores 94 or higher on PageSpeed and has grown revenue pages since launch. Ravens Ait hosts weddings, christenings, private dining, corporate meetings and celebrations of life on a private island on the Thames near Kingston. The venue needed a site that reflected a luxury experience and converted browsers into enquiries. The brief asked for a luxurious light-gold palette, a sticky header, smooth non-intrusive animations, a quick availability call to action, an event-type carousel, an Instagram feed, case studies and testimonials. It also called for accessible contrast and a mobile-first layout. Working through a London agency, I built the full site from scratch on WordPress with Bricks Builder. The homepage has a video hero with Google-fetched reviews. There are nine event pages, including wedding sub-pages for Asian and European weddings, and eleven seasonal pages, from Holi to Boxing Day. All of them come from one Bricks template, so a new occasion is a content task rather than a build. Every event page follows one SEO heading structure: a single H1, three H2s for venue settings, catering and entertainment, H3s for FAQs, testimonials and the enquiry form, and an email subscription section. A gallery, blog templates with an author box, and a contact page with FAQs complete the core. Enquiry forms sync to HubSpot through Google Tag Manager, with mandatory fields so leads arrive complete. Later in 2025 I added revenue pages. A Wimbledon Tennis on the Island page has a date picker, per-date packages, Stripe payment through Forminator, customer and admin email templates, past dates disabled and a daily booking summary email. A Christmas 2025 page carries early-bird packages and a PDF flipbook menu. Dinner and Dance and Bollywood Student Night pages take Stripe bookings and share a combined promo popup. Bricks Builder was chosen over heavier builders because it produces lean markup. That is what made the PageSpeed target realistic on a page full of video and imagery. WP Rocket handles caching. The exit-intent popup is limited to once per 12 hours, with a scroll-triggered version on mobile, so it captures leaving visitors without nagging. HubSpot via Google Tag Manager keeps the CRM integration out of the theme code. Forminator with Stripe gave the venue paid bookings without a full e-commerce install. A cookie disclaimer and per-page SEO sections finished the build, followed by a QA pass that deduplicated card content and unified the sliders. The site has been live since April 2025 at ravensait.co.uk with a reported PageSpeed score of 94 or higher. The venue can now add a seasonal page or a ticketed event from templates, take payment on the page and see bookings summarised by email each day. The project taught me that one well-structured template, applied twenty times, is worth more than twenty bespoke pages. Run a venue that needs enquiry pages and ticketed events on one site? Send me your next project and I will reply with a plan.

Corporate website

2025

Taxocity tax services website: custom WordPress on Bricks Builder, built by Mohit Goyal for a tax and compliance firm, with every lead saved to a Google Sheet. Built in August 2025 from a Figma draft, the site lists the firm's services and turns paid ad traffic into a lead list its CRM reads from. Taxocity helps businesses with GST filing, taxation, company registration and related compliance work, and promises to simplify legal, tax and compliance for business. The firm runs paid ad campaigns that send prospects to the site. It needed pages that list those services clearly, explain each one in plain terms and convert that traffic into enquiries. The sales process was the real requirement. The team wanted to follow up on every enquiry fast and keep a record of who asked about what, without anyone logging into WordPress to find form submissions. I built it in August 2025 as a custom WordPress site on Bricks Builder under my Inspired Monks brand, working from a Figma UI draft. The services structure gives each offering its own page. GST filing, taxation and company registration each have a URL that can rank for its own terms and a clear call to action that leads to the form. A 30-day money-back guarantee badge and message lower the risk of a first enquiry. There is a contact page template, and a Book a Consultation page was prepared but kept unpublished until the client was ready to take bookings. The layout is responsive and tuned for the phones most of the firm's visitors use. The important piece is lead handling. Every Bricks form submission is written to a Google Sheet as it arrives, so the Taxocity team has one running list of prospects with the service they asked about. That sheet is what their CRM reads from, so follow-up and selling happen from a live list. I also handled the on-page SEO basics, performance and security hardening. Bricks Builder was chosen because a services firm needs many similar pages that load quickly on mobile. Bricks produces lean markup from one template, so each new service page is a content task. PHP handles the hook that pushes form submissions to Google Sheets. I evaluated a direct TeleCRM webhook and a Forminator-based form migration as alternatives. I settled on the sheet as the integration point because the team already works in Google Sheets, the CRM could read from it, and a sheet can be sorted, filtered and shared with whoever is on follow-up that week. Security hardening on a WordPress site that collects business enquiries is not optional, so the build includes the header and access measures I apply as standard. It was a freelance project through Inspired Monks, live at taxocity.com, and the firm appears on the Inspired Monks client wall. The team can now see every enquiry from its ad campaigns in one sheet with the service it relates to, follow up the same day and let the CRM pick it up from there. Each service has a page that can be found in search on its own. The project is a good example of fitting the lead pipeline to how a client already works rather than to what a developer would prefer. Running ads to a services site that loses leads in an inbox? Send me your next project and I will reply with a plan.

E-commerce

2023 – Present

IPL Biologicals WooCommerce store and corporate site on a custom Oxygen Builder theme, built by Mohit Goyal in 2023 and maintained on a retainer since 2025, including the Grow Organic sub-brand. IPL Biologicals (International Panaacea Ltd) makes biofertilisers and biopesticides. It needed one site that worked as a company website and an online shop for its agri products. The product range covers bio-fertilisers, bio-fungicides, bio-insecticides and bio-stimulants, plus B2B lines. The audience splits in two: farmers who browse on mobile and distributors who research on desktop. The site had to serve both from one catalogue, carry the company's corporate content, careers, media and knowledge-centre sections, and sell online. The main build ran from September to December 2023, with maintenance through April 2024. Since 2025 the marketing team has needed a developer on call for a steady stream of changes, which is the retainer. I built the site on WordPress and WooCommerce with a custom theme on Oxygen Builder and Advanced Custom Fields (ACF). It has customised product pages that read well on mobile and desktop, category landing pages, a careers section with job listings, media and knowledge-centre sections, promotional coupons and on-page SEO. On the retainer I added phone-OTP (one-time code) login for customers and admins over SMS, bulk MRP updates from a sheet and a replacement catalogue PDF. I published News posts for the Mitsui and AgSmart Philippines distribution partnership and the Bernard Blum Awards 2025 bronze. Stock rules mark fertiliser SKUs above 1 kg out of stock while keeping size dropdowns uniform, so sizes show as unavailable rather than vanishing. I also fixed the homepage banner autoplay, repaired the video tutorials page and added Hindi tutorials for a multilingual section. I restored order emails after the company moved from Gmail to Outlook, fixed WooCommerce Analytics order reporting, supported the Amazon Seller Central listing and built an international business page with a world map. In 2025 I also launched Grow Organic, IPL's consumer urban-gardening sub-brand, inside the same store. From the marketing team's Figma brief I built the landing page at iplbiologicals.com/grow-organic and the Neem Kavach product page on Oxygen Builder, with the sub-brand's own logo, colours and menu tab, fixed image specs so new products drop in without re-cropping, and an Amazon call to action. Building it inside the existing install kept orders, stock and admin in one place. The stack is WordPress, WooCommerce, Oxygen Builder, Advanced Custom Fields, PHP, SMS OTP and Amazon Seller Central. A custom theme on Oxygen was the right call for a catalogue where product pages differ by type and need structured fields rather than free-form layouts. SMS OTP login removed login friction for customers who mostly log in from a phone. The stock rule was implemented as a rule rather than by deleting variations, so the size dropdown stays uniform across products. No performance or traffic metrics were measured for this work. The marketing team can now update prices in bulk, publish news, manage stock by size, give customers and admins a phone login and track orders in WooCommerce Analytics, with a developer on retainer for the rest. The site is live at iplbiologicals.com. Need a developer on retainer for a WooCommerce store that keeps changing? Tell me what the backlog looks like and I will reply with a plan.