A landing page in the UK usually costs £400 to £1,200 from a freelancer and £1,500 to £4,000 or more from a studio or agency, according to matmad's 2026 pricing guide. Build it yourself on a page builder and it's £0 to £300 plus your time. Where your page falls in that range has less to do with the page and more to do with the work around it: copy, design, HubSpot forms, GA4 tracking and, if you take payments, Stripe.
I'm Mohit Goyal, a freelance web developer. I've built landing pages for a B2B summit, a Thames island venue and a restaurant that needed to be live by the next morning. Below I split the price into its parts, show what those parts meant on real projects, and list the questions to ask before you accept a quote. I don't publish my own rates here, so every figure is a market range with the source linked.
What does a landing page cost in the UK in 2026?
In 2026 most UK landing pages cost between £400 and £4,000+, depending on whether a freelancer, studio or agency builds them. DIY builds come in at £0 to £300 plus your time (matmad). The UK guides roughly agree on these ranges, though each one splits the tiers a bit differently:
| Who builds it | Typical UK price | What you usually get |
|---|---|---|
| You, on a page builder | £0 to £300 plus your time (matmad) | A template, your own words, a basic form |
| Templated build | £99 to £299 (Luxbranding) | A ready-made layout with your branding |
| Simple page | £200 to £500 (Bennetts Design) | A headline, short copy and a contact form |
| Experienced freelancer | £500 to £1,500 (Lilach Bullock) | A designed and built page, usually with your copy |
| Freelancer plus specialist copywriter | £2,000 to £3,000 (Lilach Bullock) | Copy, design and build as one package |
| Custom page with advanced features | £1,500 to £5,000+ (Bennetts Design) | Interactive elements, advanced analytics, multi-step forms |
| Agency | £2,000 to £8,000 (Lilach Bullock) | Strategy, copywriting, design and a testing plan |
You'll see much bigger numbers too. Sortlist's analysis of agency projects puts specialist agency work at an average of £15,850 to £22,500. That post is about two years old and covers full engagements, not one page. If someone quotes you in that range, ask what you're getting besides the page.
DIY isn't always cheap, either. Page-builder subscriptions like Unbounce charge a monthly fee, priced in US dollars, and the cost goes up with your traffic. Keep it running for a year and you may well have paid more than a one-off custom build would have cost.
What drives the price of a landing page?
Six things drive the price of a UK landing page: copy, design, build, HubSpot forms, GA4 and GTM tracking, and Stripe payments. The layout itself is rarely where the money goes.
| Cost driver | What it covers | UK market reference |
|---|---|---|
| Copy | Headline, offer, proof, objections, call to action | Landing page copy £300 to £900 (Targeted SEO); experienced copywriters £50 to £75 an hour (TJ Creative) |
| Design | Layout, brand fit, mobile version, usually in Figma | Usually included in the build price. It's most of the gap between a templated page and a custom one |
| Build | Coding it in WordPress, Next.js or Webflow, plus speed and accessibility | See the tiers above |
| HubSpot forms | Embedding the form, mapping fields to the CRM, sales notifications | HubSpot's free CRM is £0; paid plans are listed on HubSpot's pricing page |
| GA4 and GTM tracking | Conversion events, ad platform tags, cookie consent | Google's tools are free; a UK consultant's GA4 or GTM audit starts at £250 + VAT each (Conversion Uplift) |
| Stripe payments | Checkout, tickets, deposits, confirmation emails | No setup fee; 1.5% + 20p per standard UK card (Stripe) |
Copy
Copy does most of the converting, so it's the last line I'd cut. Writing it yourself makes the build cheaper, but budget for at least one round of edits. Before you send a draft to anyone, paste it into my free Landing Page Roaster. It scores clarity, value, trust and the call to action, then rewrites your headline and button text. That tells you whether you need a copywriter or just a better headline.
Design
If you already have a Figma design, the developer just builds it. If you don't, someone has to design it first, and that's its own line on the quote. When a project needs design before the build, I bring in my design partners and then build the page pixel for pixel.
Build
The platform matters less than people think. If your marketing team will edit pages themselves, WordPress with Bricks or Elementor makes sense. If your main site already runs on Next.js, the landing page should reuse its components. What actually pushes the price up is speed work: compressing images, cutting scripts you don't need and getting the page to load quickly on a phone.
HubSpot forms
Embedding a HubSpot form takes minutes. The cost is the wiring around it: hidden fields that record which ad brought the lead, the right lifecycle stage, a notification to whoever follows up, and a thank-you page that counts as a conversion. Skip that and leads land in HubSpot with no source, so nobody can tell which campaign paid for them.
GA4 and GTM tracking
Cheap quotes usually leave tracking out, and it's the bit that tells you whether your ad spend is working. A proper setup has a GA4 conversion event for each form or payment, Google Ads and Meta tags fired through Google Tag Manager, and a consent banner that meets UK cookie rules. My GA4 and GTM setup guide for landing pages walks through it step by step.
Stripe payments
Taking money on the page adds the most scope. You need products and prices set up, a checkout that works on mobile, confirmation emails that actually go out, and a way for someone to issue refunds. If you're selling tickets or deposits, my guide to paid event bookings on WordPress with Stripe covers the setup. Stripe has no setup fee in the UK, but it takes a cut of every payment:
£0
Setup fee
£0
Monthly fee
1.5% + 20p
Standard UK cards
Rates are from Stripe's UK pricing page. Other card types cost more, and rates change, so check that page before you budget.
What did the landing pages I built actually involve?
Each of these three pages had a different main cost driver. For Procol it was fitting into an existing Next.js site. For Ravens Ait it was Stripe and HubSpot. For Raasa it was turnaround.
| Page | Stack | What drove the scope |
|---|---|---|
| Procol Nexus 2026 summit page | Next.js, TypeScript, Tailwind CSS | Fitting an event into an existing site and keeping it fast |
| Ravens Ait event pages | WordPress, Bricks Builder, Stripe, HubSpot | Payments, CRM forms and 20+ event pages |
| Raasa coming-soon page | WordPress, Elementor | Turnaround: built overnight and put live |
Procol Nexus 2026. I'm the Senior Web Developer at Procol, and I built the Nexus 2026 summit page on procol.ai, which runs on Next.js, TypeScript and Tailwind CSS. The page sits inside an existing site, so there was no new stack to pay for. The work was making the event fit the site and keeping the page fast on every device. More in the Procol case study.
Ravens Ait. For this Thames island venue I built 20+ event pages on WordPress and Bricks Builder, with Stripe bookings and HubSpot forms. Most of the scope was integrations. The details are in the Ravens Ait case study.
As general advice, if you need lots of similar pages, pay for one template that handles the Stripe payment and the HubSpot handoff properly. After that, each new page is mostly content, not code. My guide to building an event landing page that converts covers what each page needs.
Raasa. A Locksbottom Indian restaurant needed a coming-soon page. I built it overnight on WordPress and Elementor and put it live. No payments, no complex tracking, one job. That's what the cheap end of the market is for, and it's the right end to buy from here. See the Raasa case study.
How long does a landing page take to build?
A UK landing page typically takes 1 to 2 weeks to build, and less if your copy, photos and offer are ready. Raasa went live overnight because the scope was tiny and the content was already settled.
The delay is rarely the coding. It's usually one of these:
- Copy that's still being written or approved
- Waiting for access to HubSpot, Google Tag Manager or the domain
- Stripe account verification for a new business
- A/B test versions added halfway through the project
Is a cheap landing page a false economy?
Only when it converts badly on paid traffic, and paying more doesn't guarantee it won't. matmad gives an illustrative example: with £2,000 a month in ads bringing 1,000 visitors, a page converting at 1% costs £200 per enquiry, while one converting at 5% costs £40. If you're paying for traffic, the conversion rate matters far more than what the page cost to build.
That doesn't mean a bigger invoice buys a better rate. Lilach Bullock describes a client whose £280 webinar page converted at 11%, while a later £1,900 "premium" version of essentially the same page converted at 6%. Spend on what changes results (clear copy, a fast page, a short form and working tracking) rather than on polish.
Ask for an itemised quote
A single figure hides what's missing. Ask for copy, design, build, forms, tracking and payments as separate lines, so you can see which ones were left out.
What should you ask a developer before you hire?
Ask about copy, lead routing, tracking, editing, mobile speed and support after launch. The answers tell you what a quote really includes.
- Who writes the copy? If the answer is you, ask whether they'll review it.
- Where do leads go? HubSpot, a Google Sheet or email? And how are failed submissions caught?
- What tracking is included? GA4 conversion events, ad platform tags and a consent banner, or just a GA4 snippet?
- Can my team edit it afterwards? Headlines and offers change more often than you'd think.
- How fast will it load on mobile? Ask for a PageSpeed Insights result from a page they've already built.
- What happens after launch? Fixes, A/B variants and new versions of the page for other campaigns.
If you already have a page, my landing page conversion checklist covers what to fix first. Read it before paying for a new one. Sometimes the fix is a lot smaller than a rebuild.
Ready to price your landing page?
Send me three things: the ad or campaign the page is for, what visitors should do on it, and where the leads or payments need to go. From that I can tell you which of the six cost drivers apply and give you a fixed quote. You can see what's included on my landing pages with GA4, GTM and HubSpot service page, or book a 20-minute call.
