A SaaS marketing website costs about $1,000 to $100,000+. A template site costs $1,000 to $4,000 and a lean custom site with a CMS and blog about $4,000 to $12,000, according to Project Cost Estimator, while most B2B SaaS companies at Series A spend somewhere around $25,000 to $75,000, according to Orbix Studio's 2026 pricing guide. A full agency redesign runs $20,000 to $120,000. The range is that wide because "the website" is really six jobs: design, the build, the CMS, a landing-page system, tracking and CRM setup, and upkeep after launch. Price each one separately and the total starts to make sense.
I'm writing this from the developer's side. As Senior Web Developer at Procol, I rebuilt procol.ai on Next.js, TypeScript and Tailwind CSS, and I still look after the marketing site, its landing pages and event pages like the Procol Nexus 2026 summit page. I won't share Procol's budget. I can show you where the money goes, using published market ranges.
How much does a SaaS marketing website cost in total?
A template SaaS marketing site costs $1,000 to $4,000, a custom design with a CMS and blog costs $4,000 to $12,000, and a full agency redesign costs $20,000 to $120,000. Before you look at any of those numbers, separate the marketing site from the product.
Project Cost Estimator says mixing the two up "wrecks budgets", and I agree. It puts a template marketing site on Webflow, Framer or WordPress at $1,000 to $4,000, and a custom design with a CMS and blog at $4,000 to $12,000. The app your customers log into is a different project with a much bigger price tag.
Top-end agencies price on another scale. DesignRevision's 2026 agency round-up puts a full SaaS website redesign at $20K to $120K, depending on scope and how premium the agency is.
$1K–$4K
Template marketing site
$4K–$12K
Custom design, CMS and blog
$25K–$75K
Typical Series A B2B SaaS site
$20K–$120K
Premium agency redesign range
What does each part of a SaaS website cost?
UI and UX design typically costs $5,000 to $30,000, a Next.js build $8,000 to $35,000, integrations add $3,000 to $25,000, and content and SEO cost $3,000 to $15,000. This is how I'd split the budget. Every range below comes from a published source, so use them as a guide, not a quote.
| Cost area | Typical market range | What moves the price | Source |
|---|---|---|---|
| UI and UX design | $5,000 (freelancer) to $30,000 (boutique agency) | Page count, a design system, illustrations, motion | One Little Web |
| Next.js build | $8,000–$18,000 simple; $15,000–$35,000 with a CMS | Templates, integrations, animation, multiple languages | Enlight Lab |
| Headless CMS | Free tier, then $15 per seat a month (Sanity) or $300 a month (Contentful Lite) | Number of editors, locales, API usage | Pagepro |
| Integrations (CRM, automation, APIs) | +$3,000 to +$25,000 | How deep the HubSpot setup goes, product sign-up flows, data sync | Orbix Studio |
| Content and SEO | $3,000–$15,000 | Copywriting, case studies, moving old posts across | Qrolic |
| Ongoing upkeep | $250–$2,500 a month on retainer | How often you ship changes, number of landing pages, support hours | Gravitate Design |
These ranges reflect agency and premium builds, and added together they come to roughly $20,000 or more. A lean $4,000 to $12,000 custom site gets there with a smaller scope: fewer templates, an existing design from your product team, a free CMS tier and only the integrations you need on day one.
Design
This is where premium SaaS agencies charge the most. Aimers' agency comparison notes that Ramotion lists $25,000 to $60,000 for a one-to-five-page website, with development priced separately. Plenty of design quotes don't include a single line of code. If your product designer already has a Figma file, you can skip most of this cost. If you don't have one, my design partners handle the design and I build it after.
The Next.js build
For a SaaS site that needs to rank and load fast, I build on Next.js and React. Subeleven puts a fast Next.js marketing site at 15,000 to 40,000 euros, with senior engineers billing roughly 100 to 250 euros an hour. Rates swing a lot by region. GoodFirms puts Next.js developers at $20 to $150+ an hour and says agencies cost 20–50% more than freelancers, in exchange for project management and QA.
Page count is rarely what pushes the price up. Reusable templates do (features, integrations, comparison pages, customer stories), along with interactive pricing tables, product demos, multiple languages and heavy animation. If you haven't picked a platform yet, I've compared Next.js website cost vs WordPress in another post.
The CMS
Your marketing team has to be able to publish without a developer. That's the whole point of a CMS. On a Next.js site that usually means a headless CMS, or headless WordPress if your team already knows the WordPress editor. Licences start cheap. Per Pagepro, Sanity's free plan covers up to 20 users and its Growth plan is $15 per seat a month, while Contentful jumps from free straight to $300 a month for Lite. The real cost is developer time spent setting up the content structure properly, so editors fill in fields instead of fighting page layouts.
Why does a landing-page system cost extra?
Because it's up-front development: a set of reusable sections that lets marketers build campaign pages in the CMS on their own. You pay more once, and then every campaign page after that is cheaper.
SaaS marketing runs on campaigns. There's a page for each ad group, webinar, integration partner and event. If every one of those needs a developer, you'll be paying for it forever. A landing-page system gives marketers sections they can mix and match: hero, logo strip, social proof, form, FAQ.
At Procol, this is the work that keeps going after launch. Alongside the main procol.ai site, I keep the landing pages fast on every device and build event pages like the Nexus 2026 summit page. My advice is to decide early which sections should be reusable. Rebuilding a pile of one-off pages later costs more than doing it properly the first time.
Some teams pay a subscription for this instead. Magier sells a design and development subscription from $2,290 a month.
How much do GA4, GTM and HubSpot tracking add?
GA4 and Google Tag Manager have no licence fee for most sites (a paid GA4 360 tier exists for enterprise use), so you're only paying for setup time. HubSpot Marketing Hub costs $20 per seat a month on Starter, or $890 a month plus a mandatory $3,000 onboarding fee on Professional.
Those HubSpot figures are from MO Agency, which also notes Starter drops to $15 per seat on an annual plan. Docket points out that A/B testing, automation and custom reporting only come with Professional.
The developer's job is getting the wiring right. Every form should send leads to HubSpot with UTM data intact, conversions should show up in GA4, consent needs handling and nothing should be counted twice. I do this as part of my landing pages with GA4, GTM and HubSpot service.
Check tracking before launch day
Submit a test lead from every form. Confirm it lands in HubSpot with its source and shows up as a conversion in GA4. Nobody notices broken attribution until someone asks why pipeline dropped.
What does a SaaS website cost to run after launch?
Expect $250 to $2,500 a month on a retainer, plus hosting, CMS seats and HubSpot. Put upkeep in the budget from day one.
Webstacks puts corporate website maintenance at $200 to $4,500 a month, and Gravitate Design puts retainers at $250 to $2,500 a month. On a SaaS site, very little of that is maintenance in the patches-and-updates sense. It's new landing pages, pricing page edits every time your plans change, Core Web Vitals checks, dependency upgrades and the odd section redesign.
Tool subscriptions sit on top: hosting (Vercel or Cloudflare for Next.js), CMS seats and HubSpot. Give them their own budget line so they don't surprise anyone.
How long does a SaaS marketing website take?
A simple Next.js marketing site takes 2 to 4 weeks. A content-led SaaS site with a resource centre and a CMS that can scale takes 10 to 16 weeks. The gap is mostly content and approvals, not code.
Orbix Studio gives the 10 to 16 week figure for a content-led site with a resource centre, SEO structure and a CMS that can grow. Enlight Lab gives 2 to 4 weeks for a simple Next.js site. In my experience, late copy is what usually pushes a launch back.
Should you hire a freelancer or an agency for a SaaS website?
A freelance senior developer suits funded startups that already have a design or a design partner. A specialist SaaS agency suits Series B+ companies that also need brand, copy and strategy, and GoodFirms says you'll pay 20–50% more for it.
| Option | Best for | Trade-off |
|---|---|---|
| Template on Webflow or Framer | Pre-launch or seed stage, one marketer | Limited on performance, custom logic and tracking |
| Freelance senior developer | Funded startups with a design, or a design partner | One person to vet carefully; ask who covers if they're unavailable |
| Specialist SaaS agency | Series B+ companies that need brand, copy and strategy too | GoodFirms says agencies cost 20–50% more |
| Design subscription | A steady flow of campaign pages | Ongoing monthly cost; check who owns the code |
What should you ask a developer before you sign?
Ask five things: is the quote split by area, can marketing publish alone, how is tracking tested, how is SEO protected, and who owns every account.
- 1
Is the quote split by area?
Ask for design, build, CMS, integrations and upkeep as separate lines so you can compare like for like.
- 2
Can marketing publish alone?
Ask to see the CMS editing screen from a past project, and how a new landing page gets made.
- 3
How is tracking tested?
Ask how they check GA4 events, GTM tags and HubSpot form submissions before launch.
- 4
What happens to SEO?
If you're replacing a site, ask for a redirect map and a Search Console check after launch.
- 5
Who owns everything?
The code repository, hosting, CMS and analytics accounts should all be in your company's name.
If you're replacing an existing site, sort out the SEO side first. Rebuilds mostly lose traffic through missed redirects and dropped metadata. My guide to moving from WordPress to Next.js without losing SEO and the free Redirect Map Builder cover that step.
How do you size your own SaaS website budget?
Write down the pages you need, the templates that repeat, who edits content and which tools have to connect. Then turn that into a written scope. Without one, any developer is guessing at the price.
If you want a head start, run that list through my free Project Scope Generator. It turns a short description into prioritised features, a page list, a user flow and a suggested stack.
Once you've got a scope, send it to me or book a 20-minute call. I'll tell you which parts of the budget actually matter, what can wait for phase two, and how I'd build it on Next.js so your marketing team can ship pages without waiting on engineering.
