A HubSpot CMS to WordPress migration usually costs $10,000–$40,000 at an agency for a small site (under 50 pages and posts) and takes about 4–8 weeks (Multidots). You can drop the Content Hub fee and keep the HubSpot CRM, forms and tracking as they are. The SEO risk sits in the URLs: every old HubSpot address needs a 301 redirect to its new WordPress page, and Search Console needs checking daily after launch.
The reason most people move is the subscription. HubSpot lists Content Hub Professional at $450 a month billed annually, or $600 a month billed monthly. Enterprise starts at $1,500 a month. If what you really use is the CRM and the forms, that's a lot of money for page hosting.
$450/mo
Content Hub Professional, billed annually
$1,500/mo
Content Hub Enterprise, starting price
$10K–$40K
Agency price for a simple HubSpot to WordPress migration
4–8 weeks
Typical timeline for a simple migration
Can you leave HubSpot CMS and keep the HubSpot CRM?
Yes. Content Hub (it used to be called CMS Hub) is only the website product. Cancelling it doesn't touch the HubSpot CRM, forms, contacts, lists or Marketing Hub workflows. Those are separate products, and they don't care where your pages are hosted.
On WordPress you connect the same HubSpot account in one of two ways:
- The official HubSpot plugin. It adds the HubSpot tracking code to every page and lets you place forms with a block or shortcode (setup guide).
- Embed code. Forms built in HubSpot's updated form editor can't currently be embedded through the WordPress plugin, so their embed code goes into a Custom HTML block or a Bricks or Elementor code element.
Your visitor history stays. HubSpot keeps the data from the old site, and the new site starts adding to it as soon as the tracking code is on it. I've written a separate guide on adding HubSpot forms to WordPress so no lead is lost, with the embed methods, GTM events and how to test them.
What you do lose is the Content Hub features themselves. HubSpot lists smart content rules, page A/B testing, content approvals, the AI content tools and on-page SEO recommendations (HubSpot). Before you decide, find out which of these your team actually opens. If personalised content is doing real work for you, price that rebuild first.
How much is HubSpot Content Hub costing you each year?
On HubSpot's published pricing, Content Hub costs $0 on Free, $180 per seat a year on Starter, $5,400–$7,200 a year on Professional and from $18,000 a year on Enterprise, before extra seats. Here it is multiplied out to a year:
| Content Hub plan | Monthly price | Yearly cost | Seats included |
|---|---|---|---|
| Free | $0 | $0 | 2 |
| Starter | $15 per seat (annual), $20 monthly | $180 per seat | 1 |
| Professional | $450 (annual), $600 monthly | $5,400 to $7,200 | 3 core seats |
| Enterprise | from $1,500 | from $18,000 | 5 core seats |
Source: HubSpot Content Hub pricing guide. Extra seats cost more on top.
WordPress isn't free to run either. HubSpot's own guide says decent WordPress hosting starts at around $30 a month, and themes and premium plugins can push the total past $1,000 a year. Add a maintenance plan if nobody in-house will look after updates and backups.
The rough maths for Professional billed annually: you stop paying $5,400 a year and pick up roughly $1,000 of WordPress running costs, so you're about $4,400 a year better off. A $10,000 migration pays for itself in a bit over two years. On Enterprise it's much quicker. On Starter, money is rarely the reason. People leave for speed, for control, or because HubSpot doesn't do something they need.
Read your HubSpot contract before you plan anything. rtCamp's guide points out that HubSpot contracts are annual, auto-renew by default and can't be downgraded mid-term. Plan the move around your renewal date. Finding out a week after it renewed is an expensive way to learn this.
How much does a HubSpot CMS to WordPress migration cost?
Agency benchmarks put a HubSpot to WordPress migration at $10K–$40K for a simple site, $40K–$100K for a moderate one and $100K+ for complex builds, with enterprise rebuilds anywhere from $40K to $350K+. These ranges come from agencies that sell this work:
| Migration scope | What it looks like | Timeline | Market price |
|---|---|---|---|
| Simple | Under 50 pages and posts, 1–2 forms, basic analytics, one language | 4–8 weeks | $10K–$40K |
| Moderate | 50–300 pages and posts, several forms, active integrations, multi-language | 8–16 weeks | $40K–$100K |
| Complex | 300+ items, smart content, membership features, custom integrations | 16–28 weeks | $100K+ |
| Enterprise rebuild | Large multi-team or multi-site estates | Varies | $40K–$350K+ |
Treat them as benchmarks, not fixed prices. Freelance quotes for the same scope vary a lot, so compare what's included line by line, not just the total at the bottom. The things that actually move the price:
- Number of unique templates. Twenty pages built from three layouts cost far less than twenty one-off designs.
- Blog volume. Exporting and importing HubSpot posts is mostly automated. Cleaning up inline styles and image URLs isn't, and it takes time on every post.
- Smart content and HubDB. Anything dynamic in HubSpot gets rebuilt in WordPress, usually with custom post types and ACF.
- Integrations. Salesforce syncs, chat tools and gated content all add testing time.
- Design changes. A like-for-like move is cheaper than a redesign. It's also safer for SEO, which is why I'd usually move first and redesign later.
What moves from HubSpot and what gets rebuilt?
Blog posts can be exported and imported. Forms stay in HubSpot. Pages, themes, modules and redirects have to be rebuilt or recreated. Item by item:
| Item | What happens | Watch out for |
|---|---|---|
| Blog posts | Exported and imported | HubSpot can export pages and blog posts. Keep slugs, dates, authors and meta descriptions. |
| Website pages | Rebuilt | HubSpot drag-and-drop layouts and modules don't convert to WordPress. |
| Theme and modules | Rebuilt in Bricks or Elementor | Match spacing and typography from the live site or the Figma file. |
| Forms | Stay in HubSpot | Embed them on the new pages. Re-test every form and its notifications. |
| Tracking code | HubSpot plugin or Google Tag Manager | Load it once only. Two copies double-count visits. |
| URL redirects | Export and recreate | HubSpot's redirect tool only works on HubSpot-hosted domains. Export them as a CSV before you leave. |
| Images and files | Downloaded and re-hosted | Don't rely on HubSpot file URLs after you cancel. Rewrite them in post content. |
| Smart content and HubDB | Rebuilt or dropped | Decide this per feature before anyone quotes. |
Should you rebuild on Bricks or Elementor?
Both work fine for a site leaving HubSpot. Bricks Builder writes leaner markup, which helps Core Web Vitals. Elementor has an editor more marketing teams already know. If your team edits pages every week and is used to Elementor, that counts for a lot. I build on both through my WordPress websites on Bricks, Elementor and Oxygen service.
I've done this kind of platform switch before. For Aura Clips, a London agency, I rebuilt auraclips.com from Framer onto WordPress with Bricks, with service templates, a blog, GA4 and Tag Manager. Leaving HubSpot works the same way: rebuild the templates, move the content, and keep tracking running with no gap.
How do you keep your SEO when you leave HubSpot?
Give every old HubSpot URL a single-hop 301 redirect to its new WordPress page, carry over titles, meta descriptions and structured data, and watch Search Console after launch. The rebuild itself rarely costs you rankings. Broken URLs do. This is the order I'd work in:
- 1
Crawl and export
Crawl every live URL, export HubSpot's existing redirects as a CSV and pull your top pages from Search Console.
- 2
Map every URL
Make one row per old URL with its new URL. Keep slugs identical where you can, including the /blog/ prefix, by setting WordPress permalinks to match.
- 3
Build on staging
Rebuild templates, import posts and embed forms on a staging site that is blocked from indexing.
- 4
Carry the metadata
Move titles, meta descriptions, canonicals, alt text and structured data page by page.
- 5
Add and test 301s
Load the redirect map into WordPress or the server, then check that every old URL reaches its new page in a single hop.
- 6
Switch DNS carefully
Lower the TTL in advance, disconnect the domain in HubSpot, point it to the new host and leave email records untouched.
- 7
Watch Search Console
Submit the new sitemap, then check page indexing and 404s daily for the first two weeks and weekly after that.
Two details catch people out. HubSpot URLs often have no trailing slash and WordPress adds one, so use the slashed version in your sitemap and internal links or you'll build redirect chains without meaning to. In the redirect map, point each old unslashed HubSpot URL directly to the final slashed WordPress URL, so there's no extra hop. And images in old HubSpot blog posts often point at HubSpot file paths. Re-host them in the WordPress media library before you cancel, or they'll quietly break.
After launch, check that the new robots.txt isn't blocking crawlers, that structured data is back on every template, and that the new host sends sensible security headers. My free Security Headers Checker shows which ones a page sends. If traffic still dips, compare the old and new URL lists in Search Console and fix missed redirects first. My technical SEO and Core Web Vitals service covers this post-launch work.
Don't cancel Content Hub too early
Wait until the redirects are tested on the live domain and you've exported everything. Losing access to the HubSpot account early is the most expensive mistake you can make in this move.
How long does a HubSpot to WordPress migration take?
Small sites take about 4–8 weeks, according to Multidots, and rtCamp puts its typical projects at 8 to 12 weeks. Multidots adds that under six weeks is only realistic for small sites of under 30 pages with an experienced team. Larger enterprise rebuilds vary with scope. The DNS switch itself takes a day. The monitoring afterwards takes weeks.
What does a WordPress site with HubSpot forms look like in practice?
WordPress serves the pages, a payment tool like Stripe takes payments, and HubSpot keeps collecting leads into the same CRM. The Ravens Ait venue website is close to where most ex-HubSpot sites end up. I built it for a Thames island venue on WordPress and Bricks, with 20+ event pages, Stripe for paid bookings and HubSpot forms for enquiries. The enquiries land in HubSpot the same way they would from a HubSpot-hosted page.
The hosting side matters just as much. I've moved WordPress sites between Hostinger, GoDaddy and Cloudflare through my hosting migrations and DNS service, and the cutover is where email usually breaks. MX and SPF records get missed when nameservers change. Copy every DNS record before you switch, not just the ones for the website.
What should you ask a developer before you hire?
Ask how they'll handle redirects, HubSpot forms, images, DNS and the Search Console checks after launch. Specifically:
- Will you give me the full URL redirect map before launch, and test every row?
- Which of my HubSpot forms use the new editor, and how will you embed them?
- How will you move blog images off HubSpot's file storage?
- Is this a like-for-like move or a redesign, and how does that change the SEO risk?
- Who runs the DNS switch, and how do you protect email records?
- What will you check in Search Console after launch, and for how long?
If a developer can't answer these clearly, the cheap quote will end up costing you more in lost traffic.
What's the next step?
Check your Content Hub renewal date, count your pages and posts, and list the HubSpot forms you use. Then send me the URL through my contact page or book a 20-minute call. I'll tell you what needs rebuilding, what can be exported and how I'd map the redirects.
