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Elementor to Bricks migration: when it is worth it

There is no reliable one-click Elementor to Bricks converter. When a migration is worth it, what stays, what gets rebuilt, and the steps I follow.

Mohit Goyal 6 min read
Elementor to Bricks migration: when it is worth it

Migrating from Elementor to Bricks Builder is worth it when you are redesigning anyway, or when Elementor has become the bottleneck: many similar pages, a heavy stack of add-ons and every change fighting the layout. It is not a conversion. No converter reliably turns Elementor layouts into clean Bricks pages, so every layout is rebuilt. What stays is everything underneath: your content, posts, media library, users and most plugins.

I build on both. I have live client sites on Bricks, including Aura Clips and Taxocity, and I wrote Geo Targeting for Bricks Builder, a plugin on WordPress.org that adds a visitor-country condition to any Bricks element. I also maintain and fix Elementor sites, so this is not a pitch for one builder.

Is there a tool that converts Elementor to Bricks?

Not one I would use on a live site. Elementor and Bricks store page layouts in their own formats, and their widgets do not map one to one. Even where a tool moves something across, you end up with Elementor's structure inside Bricks, which throws away the reason for switching.

The good news is that you rarely rebuild page by page. Most sites have far fewer unique layouts than pages. A services firm with twenty service pages usually has one service layout. In Bricks that becomes one template, and the twenty pages become content.

When is migrating from Elementor to Bricks worth it?

When at least one of these is true:

  • You are redesigning anyway. A new design means rebuilding layouts in any builder. Building them in Bricks costs little extra.
  • You have many similar pages. Services, locations, events or team members. Bricks templates and its conditions system turn each new one into a content task. On Ravens Ait, nine event pages and eleven seasonal pages come from one Bricks template.
  • The site is slow because of how it was built, not just what it loads: deep nesting, several add-on packs, styles set page by page.
  • A developer will maintain the structure. Bricks rewards someone setting up templates and classes properly.

On Aura Clips I made the case for Bricks over Elementor for a cleaner, faster build. Five service pages come from one template, so a sixth is a content entry. On Taxocity, a tax firm running paid ads, Bricks produced one fast page per service from the same template.

When should you not migrate?

When the design is fine and the problem is speed. Cleanup is cheaper than a rebuild, and it usually gets you most of the way.

  • Samko Holdings, an Elementor Pro site, measured 96 on desktop and 90 on mobile in PageSpeed Insights after launch.
  • On Crowne Plaza London Kingston, the speed gains came from removing a loader and smooth-scroll scripts, not from changing builder.
  • On Cyprianis, I built a new homepage inside the existing Elementor site, which kept plugins, settings and URLs intact.

Also stay on Elementor if your marketing team rearranges layouts every week and knows the editor well. Bricks is more structured, and that is a cost for that kind of team. Try the fixes in how to speed up an Elementor site before you budget for a migration.

What stays and what gets rebuilt?

Part of the siteWhat happens
Posts, pages, custom post typesStay. Page layouts are rebuilt, the content is moved in
Media libraryStays
Users, menus, settingsStay
SEO plugin and its dataStays, then checked page by page
Forms, WooCommerce, caching pluginsUsually stay
Elementor Pro widgets, popups and theme builder templatesRebuilt as Bricks templates, elements and popups
Elementor add-on packsRemoved, with any widgets you need rebuilt
Global colours and fontsRecreated in Bricks

Blog posts written in the standard WordPress editor need nothing. Only the post template is rebuilt.

How does an Elementor to Bricks migration work?

  1. 1

    Audit

    List every page, its layout type and the plugins and add-ons it uses. Export the URL list, titles and descriptions as your baseline, and run PageSpeed Insights on the main pages.

  2. 2

    Set up templates and global classes

    Rebuild colours, fonts and spacing as Bricks global settings and classes. Build the header, footer and one template per layout type before any page.

  3. 3

    Rebuild on staging

    Recreate pages from the templates on a staging copy, moving content in. Replace Elementor Pro features such as forms and popups with Bricks elements or existing plugins.

  4. 4

    Check SEO and redirects

    Compare every URL, title, description and heading against the baseline. Keep URLs the same where you can, and add a 301 for any that must change. Test every form.

  5. 5

    Launch

    Swap staging to live, remove Elementor and its add-ons, purge the cache and resubmit the sitemap in Google Search Console. Retest the same pages against the baseline.

The launch step is where I have seen sites lose ground. On Aura Clips, launch work included moving the domain to www, setting up Search Console, GA4 and Google Tag Manager, writing meta titles and fixing indexing issues so the new site replaced the old one cleanly. That site came from Framer rather than Elementor, but the launch checks are the same for any rebuild.

Keep the URLs

A builder change does not need a URL change. If every slug stays the same, you avoid most redirect work and most of the SEO risk.

What drives the cost of the migration?

Not the page count. These do:

  • Unique layouts. Each one is a template to design and build. Twenty pages on one layout cost far less than ten pages on ten layouts.
  • Elementor Pro and add-on features. Popups, forms, sliders and dynamic content each need a Bricks equivalent.
  • Custom features. Anything Bricks does not do can be added in PHP. I wrote Geo Targeting for Bricks Builder because Bricks had no way to show content by visitor country, and on Taxocity a small PHP hook writes every form submission to a Google Sheet.
  • Licences. Bricks sells yearly licences and a lifetime option (Bricks pricing). Once the migration is done, you can drop the Elementor Pro renewal and any add-on licences.

There is no published market data for Elementor to Bricks migrations. Because every layout is rebuilt, the closest benchmark is a new custom WordPress build. Typical market ranges Indian freelancers and small agencies publish for a custom-designed site of 10 to 20 pages are ₹80,000–₹1,50,000, or £650–£1,200 and $850–$1,600 (converted at October 2026 exchange rates: £1 = ₹127.2, $1 = ₹95.07), according to Hostinger India and Zethic. Add the Bricks licence above. My own quote comes from a written scope, and the Project Scope Generator gives you one to compare quotes against.

I do not publish fixed prices, because the layout count and the features decide the work. An audit answers that.

Should you migrate?

If you are redesigning, or your site is a set of similar pages fighting a heavy Elementor build, yes. If the design works and the site is only slow, clean it up first. My Bricks vs Elementor vs Oxygen post compares the builders in more detail.

I build and migrate sites on all three builders as part of my WordPress websites service. Send me your URL or book a call, and I will tell you whether I would migrate or fix what you have.

Frequently asked

Can I convert Elementor pages to Bricks automatically?+

Not in a way I would trust for a live site. Elementor and Bricks store layouts in different formats, so each layout is rebuilt in Bricks. Templates make that faster, because one Bricks template can replace many similar Elementor pages.

Will I lose SEO when moving from Elementor to Bricks?+

Not if the URLs stay the same and you carry over titles, descriptions, headings and structured data. Your SEO plugin and its settings stay in WordPress, so most of the work is checking that each rebuilt page matches.

Do my plugins still work after switching to Bricks?+

Most do. Forms plugins, SEO plugins, WooCommerce and caching keep working. Elementor add-on packs and Elementor Pro widgets go, and their features are rebuilt with Bricks elements or another plugin.

Is Bricks faster than Elementor?+

In my builds, Bricks gives the better starting point because it outputs leaner markup. But a lean Elementor site beats a bloated Bricks site, so the build matters more than the builder.

Can my team still edit the site after moving to Bricks?+

Yes. Text, images and new pages from existing templates are straightforward. The difference is that editors work inside templates rather than freely rearranging layouts.

Mohit Goyal

Written by Mohit Goyal

Senior Web Developer in Gurugram, India. 100+ fast, SEO-friendly sites shipped in 4+ years with Next.js, React and WordPress, including the procol.ai rebuild. Send me your next project.

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