An accountant website in the UK costs from about £30 a month on an accountant-specific subscription to £9,000 or more for a bespoke build with a client portal. Most UK sole practitioners and small practices pay £1,000 to £5,000 for a freelancer-built brochure site (one survey narrows the typical range to £1,500 to £3,000), or an agency fee that starts around £2,500 for a sole practitioner and runs to £4,000 to £7,000 for a 2 to 5 person practice, plus running costs. What moves the price most is how many service and sector pages you need, how enquiries are captured, and whether you need anything beyond a link to the client portal you already use.
I'm Mohit Goyal, a freelance web developer. I've built WordPress sites for UK hospitality and e-commerce brands, and a custom Bricks Builder site for a tax and compliance firm. Below I've put the UK market price bands side by side, with what you actually get at each level.
What are the price bands for an accountant website in the UK?
There are four bands: DIY builders at £9 to £119 a month, accountant subscriptions at roughly £30 to £149 a month, freelancer-built WordPress sites at £1,000 to £5,000 one-off, and agency builds at £2,500 to £9,000 or more. Here they are with current prices from published UK sources.
| Route | Typical UK price | What you get | Watch out for |
|---|---|---|---|
| DIY builder (Wix, Squarespace) | £9 to £119 a month on Wix, billed annually | A generic template you fill in yourself | Your own time, generic copy, no accountancy structure |
| Accountant subscription website | £30 to £50 a month, £49 to £149 a month, or £61.50 a month for a template | Pre-built accountancy pages, hosting and updates in one fee | Minimum terms, shared templates, unclear ownership |
| Freelancer-built custom WordPress | £1,000 to £5,000 one-off | A site designed for your practice, which you own | Quality varies a lot between freelancers |
| Agency bespoke build | £2,500 to £9,000 for practices, £9,000+ with a portal | Discovery, sector pages, full team profiles, integrations | Highest cost, longer timeline |
For bespoke builds by practice size, one UK agency puts a sole practitioner at £2,500 to £4,500, a 2 to 5 person practice at £4,000 to £7,000 and a multi-partner firm at £6,000 to £9,000. At the cheaper end, one firm that sells websites to accountants offers builds from £799 or £59 a month.
If you want the wider picture outside accountancy, see my guide to what a WordPress website costs in the UK.
Is a monthly subscription website cheaper than a one-off build?
Upfront, yes. Over three years, though, an accountant subscription at £49 to £99 a month costs £1,764 to £3,564, and you may not own the site at the end. Subscriptions bundle hosting, updates and support. A one-off build doesn't, so you pay for those separately. One UK guide estimates £500 to £2,000 a year in running costs on top of a one-off build. Another puts the three-year total at about £620 self-built, £5,100 with a freelancer and £11,300 with an agency.
Now the subscriptions. At £49 a month you pay £1,764 over 36 months. At £99 a month it's £3,564. Those two totals are my own arithmetic from the published prices.
- Self-built on a builder620£
- £49/month subscription1764£
- £99/month subscription3564£
- Freelancer build5100£
- Agency build11300£
A note on the chart: the self-built, freelancer and agency bars come from a general small-business estimate, not one specific to accountants. The two subscription bars are my three-year totals from accountant-specific plans.
Price is only part of it. I'd put ownership first. With a one-off WordPress build you own the files, the database and the domain. With a subscription you may be renting a template, and leaving can mean starting from scratch. Terms vary too: one accountant website plan has a 12-month minimum term, while another says there's no contract. Read the exit terms before you compare monthly fees.
What pushes the cost of an accountant website up?
Page count, mostly. The number of service and sector pages matters more than the size of your practice, followed by copywriting, lead capture integrations and client portal work. Here's where the money goes:
- Service pages. One page each for self assessment, VAT, payroll, corporation tax, bookkeeping and Making Tax Digital covers what most small practices sell. Each page needs its own copy, FAQs and call to action.
- Sector pages. Pages for contractors, landlords, e-commerce sellers or medical practices help you rank for the niches you serve. Each one adds writing and design time.
- Copywriting. Many quotes assume you supply the words. If the developer writes them, the price goes up.
- Lead capture and integrations. A plain contact form is cheap. Sending enquiries to a CRM, a Google Sheet or HubSpot, with GA4 tracking, takes more setup. That's the kind of work I do on landing pages with GA4, GTM and HubSpot.
- Client portal. Linking to the portal in your practice software takes minutes. Building portal integration with login, document exchange and onboarding is what pushes builds to £9,000+ and 12 to 16 weeks.
- Migration. If you're replacing an existing site, old URLs need redirects or you'll lose rankings you already have. Here's how to recover if traffic drops after a redesign.
What should an accountant website include to win clients?
It needs a page for every service, lead capture that saves every enquiry, some signal of price, and the regulatory disclosures, which happen to be good trust signals too. People looking for an accountant often have a deadline or a letter from HMRC on the table. They want to know quickly: do you handle my situation, roughly what will it cost, and how do I get in touch?
A page for every service. This is where I start on any site like this. The Taxocity site is a custom WordPress build on Bricks Builder for a tax and compliance firm. A firm like that sells several separate services, and people search for each one on its own, so each one should get its own page and its own enquiry route. On Bricks I'd build service pages from one reusable template, so your team can add a new service later without calling a developer. That's how I approach my WordPress website service on Bricks, Elementor and Oxygen.
Lead capture that never loses an enquiry. On Taxocity, every lead is saved to a Google Sheet. I prefer that to email alone. Notifications land in spam, or sit in one partner's inbox while they're away. A sheet gives the whole practice one shared record of every enquiry that anyone can sort and chase. I've written up how to send WordPress form entries to Google Sheets.
Published fees, or at least a price signal. One UK guide on accountant websites argues for putting monthly package prices on the page. I agree. Even a "from" price weeds out poor-fit enquiries before they reach your inbox.
Trust signals that are also compliance items. For UK accountants, a lot of what builds trust has to be there anyway. Check the website and stationery rules published by your professional body, such as ICAEW or ACCA. In general, your site should show:
- Which professional body regulates you, using the correct designation
- Audit registration, but only if you are registered, with the registering body named
- Your anti-money laundering supervisory body
- For limited companies and LLPs, your registered name, number and registered office, as set out in gov.uk guidance on company details
- Professional indemnity insurance details, which must be made available to clients under the Provision of Services Regulations 2009 and are worth stating as a trust signal
Titles matter too. Only firms registered under Part 42 of the Companies Act 2006 can act as statutory auditors and describe themselves as registered auditors, and designations such as chartered accountant are controlled by the chartered bodies.
Add real team photos, reviews and the accounting software you support. At that point the site answers most of what a prospect would otherwise ask on a first call.
Check designations before launch
Ask your professional body to confirm your designations and disclosures before the site goes live, not after.
Structured data and speed. Add schema markup so Google and AI assistants can read your practice's details, and put an FAQ block on each service page. My free Schema Markup Generator writes the JSON-LD for you. Speed matters as well. A site that crawls on mobile loses enquiries, so check Core Web Vitals before launch, or get help with technical SEO and Core Web Vitals.
How long does an accountant website take to build?
A subscription accountant website can be live in about a week. A custom build takes 3 to 12 weeks, depending on the size of the practice. Subscription providers advertise very short timelines, such as going live in a week, and some sell fast one-off builds too, such as a 7-day website from £1,200. One agency quotes 3 to 6 weeks for a sole practitioner, 5 to 8 weeks for a small practice and 8 to 12 weeks for a multi-partner firm.
The build itself is rarely what holds things up. Copy for each service page and sign-off from the partners usually take longer. And don't plan a launch for January, when your team is buried in self assessment.
Template, subscription or custom WordPress: which should your practice choose?
A subscription suits a new sole practitioner. A freelancer-built WordPress site suits an established practice. A multi-partner firm that needs portal or CRM integration needs a proper custom build. Here's how I'd match them up:
| Your situation | Best fit | Why |
|---|---|---|
| New sole practitioner testing the market | Accountant subscription | Low upfront cost, and it's live in a week or so |
| Established practice relying on referrals | Freelancer-built WordPress | You own it, it reflects your services, and running costs are modest |
| Practice targeting specific sectors or growing by search | Custom WordPress with service and sector pages | Each niche gets a page that can rank and convert |
| Multi-partner firm needing portal and CRM integration | Agency or senior developer custom build | Integrations need proper planning and testing |
I'd skip DIY builders like Wix or Squarespace unless you genuinely have time to write and maintain the site yourself. Accountancy sites win on clear, specific service copy, and a builder won't write that for you.
What should you ask a web developer before you sign?
The big four: who owns the site, what the monthly fee covers, what it costs to leave, and what changes cost after launch. The full list:
- Who owns the domain, the site files and the content if we part ways?
- What exactly does the monthly fee cover: hosting, backups, plugin updates, content changes?
- Is there a minimum term, and what does it cost to leave?
- Can my team edit service pages and fees without calling you?
- Where do form entries go, and is there a backup copy if an email fails?
- How will you handle GDPR on forms and cookie consent for analytics?
- If we have an existing site, how will you map old URLs to new ones?
- What do changes cost after launch? UK freelancers typically charge £30 to £80 an hour and agencies £60 to £200.
If there's a maintenance retainer, get a written list of what it includes before you sign anything.
What's the next step?
Write down your services, the sectors you want more work from, and where enquiries should go. Then put that into my free Project Scope Generator to get a page list you can send to any developer, so the quotes you get back are like for like. If you'd like me to build it on WordPress, with service pages your team can edit and lead capture that doesn't drop enquiries, book a 20-minute discovery call and we'll scope it together.
