Orilite

E-commerce

2023

Nortek LED WooCommerce store built pixel-perfect from Figma by Mohit Goyal on a custom Oxygen Builder theme, with product filters and an optimised checkout. Nortek LED sells LED drivers, panels, downlights, strip and outdoor lights plus wires and tapes. The store had to make that large catalogue easy to browse and buy from on any device. Nortek came with a finished Figma design and a catalogue that was wide rather than deep: many product families, each with its own attributes, and customers who know what they need but have to find it fast. Their goal was a store that matched the design exactly, let shoppers narrow the catalogue by the attributes that matter for lighting, and took them through checkout with as little friction as possible. The engagement ran from April to October 2023 as a freelance project. I ran design review sessions to settle the user flows before building. I then built a custom WordPress theme in Oxygen Builder with Advanced Custom Fields (ACF) and custom post type templates for dynamic product pages, so each product type could show the specifications that matter for it. WooCommerce was configured with tailored attribute filters for browsing the catalogue and checkout changes aimed at conversions. Around the build I handled image optimisation, caching, SSL and WordPress hardening, cross-browser QA, analytics setup and accessibility fixes. Admin training and documentation let the client's team run the store. The stack was WordPress, WooCommerce, Oxygen Builder, Advanced Custom Fields, PHP and Figma. I chose Oxygen with a custom theme over a page-builder theme because the design demanded pixel accuracy. The product templates also needed to be driven by data rather than laid out by hand for every product. Advanced Custom Fields and custom post type templates let a new product fill a template instead of a page. Caching and image optimisation were built in from the start because a lighting catalogue is image-heavy. SSL with hardening was non-negotiable for a store taking orders. Post-launch analytics reported a 30 percent increase in average session duration, a 20 percent uplift in conversion rate and 35 percent faster load times. The client can now add products by filling in fields, rely on filters to surface the right items for shoppers, and track the store through the analytics I set up. Documentation and training support them. The store is live at nortekled.com. Have a large product catalogue and a design that must be matched exactly? Send me the Figma file and I will reply with a plan.

E-commerce

2023 – Present

IPL Biologicals WooCommerce store and corporate site on a custom Oxygen Builder theme, built by Mohit Goyal in 2023 and maintained on a retainer since 2025, including the Grow Organic sub-brand. IPL Biologicals (International Panaacea Ltd) makes biofertilisers and biopesticides. It needed one site that worked as a company website and an online shop for its agri products. The product range covers bio-fertilisers, bio-fungicides, bio-insecticides and bio-stimulants, plus B2B lines. The audience splits in two: farmers who browse on mobile and distributors who research on desktop. The site had to serve both from one catalogue, carry the company's corporate content, careers, media and knowledge-centre sections, and sell online. The main build ran from September to December 2023, with maintenance through April 2024. Since 2025 the marketing team has needed a developer on call for a steady stream of changes, which is the retainer. I built the site on WordPress and WooCommerce with a custom theme on Oxygen Builder and Advanced Custom Fields (ACF). It has customised product pages that read well on mobile and desktop, category landing pages, a careers section with job listings, media and knowledge-centre sections, promotional coupons and on-page SEO. On the retainer I added phone-OTP (one-time code) login for customers and admins over SMS, bulk MRP updates from a sheet and a replacement catalogue PDF. I published News posts for the Mitsui and AgSmart Philippines distribution partnership and the Bernard Blum Awards 2025 bronze. Stock rules mark fertiliser SKUs above 1 kg out of stock while keeping size dropdowns uniform, so sizes show as unavailable rather than vanishing. I also fixed the homepage banner autoplay, repaired the video tutorials page and added Hindi tutorials for a multilingual section. I restored order emails after the company moved from Gmail to Outlook, fixed WooCommerce Analytics order reporting, supported the Amazon Seller Central listing and built an international business page with a world map. In 2025 I also launched Grow Organic, IPL's consumer urban-gardening sub-brand, inside the same store. From the marketing team's Figma brief I built the landing page at iplbiologicals.com/grow-organic and the Neem Kavach product page on Oxygen Builder, with the sub-brand's own logo, colours and menu tab, fixed image specs so new products drop in without re-cropping, and an Amazon call to action. Building it inside the existing install kept orders, stock and admin in one place. The stack is WordPress, WooCommerce, Oxygen Builder, Advanced Custom Fields, PHP, SMS OTP and Amazon Seller Central. A custom theme on Oxygen was the right call for a catalogue where product pages differ by type and need structured fields rather than free-form layouts. SMS OTP login removed login friction for customers who mostly log in from a phone. The stock rule was implemented as a rule rather than by deleting variations, so the size dropdown stays uniform across products. No performance or traffic metrics were measured for this work. The marketing team can now update prices in bulk, publish news, manage stock by size, give customers and admins a phone login and track orders in WooCommerce Analytics, with a developer on retainer for the rest. The site is live at iplbiologicals.com. Need a developer on retainer for a WooCommerce store that keeps changing? Tell me what the backlog looks like and I will reply with a plan.

Publication

2023

IIID Inscape WordPress publication site for the Institute of Indian Interior Designers' magazine, built by Mohit Goyal with CPT UI and ACF for articles. The engagement ran from August to December 2023 as a freelance project, with an ongoing maintenance plan after launch. IIID Inscape was a static publication with no easy way to publish new articles or showcase member portfolios. Every new feature meant developer time. The member work that is the heart of an interior design publication had no structured home on the site. The goal was a dynamic site that editors could publish to themselves, with articles and portfolios modelled properly so they could be listed, filtered and presented consistently, and a design that worked mobile-first. I started with stakeholder workshops and a content audit to define the structure. I then used CPT UI (a custom post type tool) and Advanced Custom Fields (ACF) to build custom post types for articles and portfolios with flexible fields the editors could manage themselves. The Figma designs became a mobile-first custom WordPress theme built on Oxygen Builder. I added image compression and caching for speed, integrated third-party APIs and secure authentication modules, and set up SSL, backups and restore. I trained the admins so they could publish without me. The stack was WordPress, CPT UI, Advanced Custom Fields, Oxygen Builder, PHP and Figma. Custom post types were the core decision. Treating articles and portfolios as structured content rather than pages gave the editors consistent templates and gave the site listing and archive pages for free. Advanced Custom Fields kept the editing experience to filling in fields. Image compression and caching mattered more than usual because a design publication is built on large photography. Backups and restore were set up from day one because the site held an archive the institute could not recreate. After launch the client reported 40 percent faster page loads, a 25 percent increase in engagement on article and portfolio pages, and editors publishing new features 50 percent quicker. Editors could add an article or a member portfolio through a form-like interface and see it appear in the right place with the right layout. The site is no longer online. Publishing a magazine or member showcase that still depends on a developer for every article? Send me the details and I will reply with a plan.