Jewellery website development cost in India runs from about ₹15,000 for a basic catalogue site to ₹1,50,000 for an online store with gold rate integration, going by Codingclave's published prices, and from ₹1,50,000 to ₹10,00,000 or more for a custom luxury platform, going by Commrz's 2026 price tiers. I'd expect most independent jewellers who want to sell online to need the middle band. What moves the price is rarely the number of pages. It's the pricing logic: gold rate, weight, purity, making charges and GST all have to add up correctly on every product, every day.
This breakdown is for the owner of a jewellery showroom or a new jewellery brand in India who wants to know what a fair quote looks like, what each rupee pays for, and where quotes hide costs. All prices are in INR and every figure links to the page I found it on. They are published asking prices from agencies and platforms, so treat them as a guide to the market and not as a quote.
How much does jewellery website development cost in India?
A catalogue-only jewellery website in India starts around ₹15,000 to ₹25,000, a store with online payments and gold rate integration is listed at ₹50,000 to ₹1,50,000, and custom builds go into several lakhs. The published prices disagree with each other a lot, which tells you that "jewellery website" means very different things to different sellers.
Here is what the pages I opened actually say.
| Type of jewellery website | Published price in India | Where the figure comes from |
|---|---|---|
| Basic catalogue with contact and WhatsApp enquiry | From ₹25,000, or ₹15,000 on WordPress | Codingclave |
| Basic jewellery online store | ₹15,000 to ₹45,000 | Commrz |
| Store with gold rate integration, e-commerce and advanced filters | ₹50,000 to ₹1,50,000 | Codingclave |
| Advanced e-commerce jewellery store for a growing brand | ₹45,000 to ₹1,50,000 | Commrz |
| Shopify jewellery store, up to 500 products, live gold and silver price display | From ₹1,50,000 | Edesy |
| Shopify store with virtual try-on, multi-currency and international shipping | From ₹4,00,000 | Edesy |
| Luxury custom jewellery platform | ₹1,50,000 to ₹10,00,000+ | Commrz |
| High-complexity jewellery e-commerce build | ₹14,00,000 to ₹20,00,000 | ColorWhistle |
Look at the spread. One seller prices a store with gold rate integration at ₹50,000 and another starts the same idea at ₹1,50,000. Both can be honest. The cheaper one is usually a ready theme with a rate shown in a banner. The dearer one usually recalculates every product price from the rate, handles more products and includes support after launch. You can't compare two quotes until you know which of those you're being sold. For how these prices sit against ordinary online stores, see my post on WooCommerce website cost in India.
My rough reading of these published prices, as a developer: if you only need people to see your collections and message you, the lowest band is realistic. If you want people to pay online for gold or diamond pieces, expect the middle band, because the pricing and trust work can't be skipped. The top bands are for brands that want virtual try-on, a design-your-own tool or a link to billing software.
What does the jewellery website development cost actually pay for?
The cost pays for six things: design, product setup, the pricing engine, payments and shipping, trust content, and testing. On a jewellery site the pricing engine and the product setup take a bigger share than on a normal shop.
Design
A jewellery site sells on looks, so the design matters more than on, say, a hardware store. A ready theme with your logo and colours is the cheap route. A custom design drawn for your brand costs more because someone designs each page type first, then a developer builds it. Ask which one a quote includes. "Custom design" on a ₹25,000 quote almost always means a customised theme.
Product setup
Every piece needs photos, weight, purity, stone details and a category. Codingclave's page lists exactly these fields for its catalogue: photos, weight, purity such as 22K or 18K, stone details and pricing. Entering 50 products is a small job. Entering 1,000 with sizes and metal options is a project of its own, and it's the item most often missing from a quote. Ask how many products the price includes and who types them in.
The pricing engine
This is the part that makes jewellery different, so I've given it its own section below. In short: either prices are typed in by hand, or the site works them out from the day's rate.
Payments and shipping
A payment gateway is the service that takes card, UPI and net banking payments on your site. Setting one up is routine work. What adds cost is EMI options, insured shipping for high-value parcels and cash on delivery rules. Edesy's starter package, for example, lists Razorpay and UPI payments, domestic shipping integration and GST-compliant invoicing as included items, which is a fair baseline to ask any developer for.
Trust content
People won't pay ₹80,000 online to a shop they've never heard of unless the site answers their doubts. That means hallmark details, a clear return and exchange policy, a buyback policy if you offer one, certificates for diamonds and stones, your showroom address and real reviews. None of this is technically hard. It takes time to collect and write, and someone has to do it.
Testing
Somebody has to place test orders on a phone, with different purities and sizes, and check that the total matches what your billing counter would charge. On a jewellery store a pricing mistake of even 1% is real money, so don't accept a build where this wasn't done.
Why does a jewellery website cost more than a normal online store?
A jewellery website costs more than a normal store because the price of each product isn't fixed. It depends on the gold rate that day, the weight, the purity, the making charge and two different GST rates, and the site has to show all of that clearly.
The price changes every day
A T-shirt costs the same on Monday and Friday. A 22K chain doesn't. You have three ways to deal with this on a website, and each has a different cost.
| Approach | How it works | What it means for cost |
|---|---|---|
| Manual prices | You type a fixed price on each product and edit when rates move | Cheapest to build, most work for your staff, risk of selling at an old price |
| One daily rate, calculated prices | Staff enter today's rate once and the site recalculates every product | Small extra build cost, a minute of staff time a day |
| Live rate feed | The site fetches the rate automatically and recalculates | Highest build cost, plus a monthly fee for the rate feed |
For the middle option on WooCommerce (the shop plugin for WordPress), free tools exist. The Dynamic Metal Price Calculator plugin on WordPress.org works out a product price from the karat, the weight in grams, a making charge percentage, a wastage percentage and GST, using gold and silver rates per gram that you enter yourself. It makes no live calls to any rate service.
For the live option you need a rate feed, which developers call an API (a service your website asks for data, here the metal price). MetalpriceAPI's pricing page lists a free plan with 100 requests a month and daily updates, and paid plans from $5 a month (billed yearly) for 1,000 requests with updates every 30 minutes. Those prices are in US dollars. One honest warning: an international feed gives you a market price, which is not the same as the rate your local association or your own counter uses. That's a good reason to pick the middle option: you control the number.
Ask what 'gold rate integration' means
Some quotes mean a banner that shows today's rate. Others mean every product price is recalculated from that rate. The second is the one that saves your staff work, and it costs more to build.
Buyers expect a price breakup
At a showroom counter the bill shows gold value, making charges and tax separately. Online buyers want the same on the product page. GST makes this more than a design choice, because the two parts are taxed differently: 3% GST on the gold value and 5% on making charges.
Aviva's worked example shows how the sum goes. For 10 grams at ₹6,000 a gram, the gold value is ₹60,000. Add ₹6,000 making charges, ₹1,800 GST on the gold and ₹300 GST on the making charges, and the final bill is ₹68,100. (The per-gram rate in that example is only an illustration, not today's rate.) Your website has to do this same sum for every product and every option, and the invoice it emails has to match. A generic shop theme won't do that out of the box. Have your CA confirm how your invoices should show tax before the developer builds the logic.
Hallmark and HUID details
Since 1 April 2023, hallmarked gold jewellery in India has to carry a HUID, a six-digit alphanumeric code given to each piece during hallmarking. I'm not a lawyer and I won't tell you what the law requires of an online listing. As a practical point, buyers now know to look for the hallmark, so a good jewellery site has a place to show purity and hallmark information on each product and a page that explains your certification. That's a small build item. Make sure it's in the scope.
Options multiply
One ring might come in three purities, two metal colours and twelve sizes. That's 72 combinations, each with its own weight and price. Building this so the price updates the moment a buyer changes an option takes care, and it's a common reason a quote jumps from the lower band to the middle one.
Shopify or WooCommerce for a jewellery store in India?
Both work. Shopify is quicker to start and has a fixed monthly bill. WooCommerce has no platform fee and gives you more freedom over the pricing logic, which matters for gold. For a jeweller who needs calculated prices and a custom breakup, I usually lean towards WooCommerce. For a fashion or silver jewellery brand with fixed prices, Shopify is often the easier life.
| What you're comparing | Shopify | WooCommerce on WordPress |
|---|---|---|
| Platform fee | Basic plan ₹1,994 a month, or ₹1,499 a month billed yearly | No platform fee. You pay for hosting |
| Extra fee on sales | 2% on Basic, 1% on Grow, 0.6% on Advanced when you use a third-party payment provider | None from the platform |
| Gold rate pricing | Through apps or custom theme code | Through a plugin or a small custom plugin |
| Who can edit it | Your staff, easily | Your staff, after a short handover |
| Freedom to change the pricing rules | Limited by the app you pick | Full, because the code is yours |
That extra fee on sales deserves a second look for jewellery, because order values are high. On a ₹1,00,000 order, 2% is ₹2,000 (my arithmetic from Shopify's listed rate), and that's on top of what the payment gateway charges. On low-priced fashion jewellery it's small change. On gold it adds up fast.
I've written a longer comparison in Shopify vs WooCommerce if you're stuck between the two.
What does it cost to run a jewellery website every month?
Running costs are the domain, hosting or platform fee, payment gateway fees, a rate feed if you use one, and maintenance. For a small store the fixed part is a few thousand rupees a month. The payment gateway fee is the one that grows with sales.
| Running cost | Published figure | Source |
|---|---|---|
| Domain name | From ₹1,000 a year | Flora Fountain |
| Hosting | ₹2,500 to ₹60,000 a year | Flora Fountain |
| Shopify Basic (if you choose Shopify) | ₹1,994 a month | Shopify India |
| Payment gateway | 2% per successful domestic transaction, plus 18% GST on the fee, no setup or annual fee | Razorpay |
| International cards | Up to 3% per successful transaction, plus GST on the fee | Razorpay |
| Maintenance | From ₹1,250 an hour, or ₹15,000 a month for a 15-hour retainer | Flora Fountain |
Put the gateway fee into real numbers. On a ₹1,00,000 necklace paid by card through Razorpay, 2% is ₹2,000 and the GST on that fee is ₹360, so ₹2,360 goes to the gateway (again my arithmetic, from Razorpay's listed rates). Gold margins are thin, so decide early whether you'll absorb that, price it in, or steer large orders towards bank transfer. Your developer can set up the checkout to support whichever you choose.
Maintenance is the other line people forget. A store that takes payments needs updates, backups and someone to call when checkout breaks during Dhanteras week. Some agencies price this high. ColorWhistle lists a monthly jewellery website maintenance package at ₹65,000, which is aimed at big stores. A small jeweller's site needs far fewer hours than that.
Photography is a cost outside the website quote. Jewellery is hard to shoot well because of reflections and tiny details, and poor photos will undo a good website. I haven't quoted a per-image price here because I couldn't verify one from a page I trust. Get a quote from a local product photographer before you fix your total budget.
Is the jewelry website development cost higher if you sell abroad?
Yes. If you search for "jewelry website development cost" with the American spelling, you're probably thinking about buyers in the US, the UK or the Gulf, and selling abroad adds work: more than one currency, international shipping rules, and higher card fees.
Indian buyers still mostly buy in stores: between 8% and 15% of India's jewellery sales happen online, depending on how you count. So for many jewellers the point of an online store is to reach customers the showroom can't, and Indian families abroad are an obvious group to aim at.
What changes in the build:
- Currency. Buyers want to see pounds, dollars or dirhams, and pay in them. That needs a currency switcher and a gateway that accepts foreign cards.
- Card fees. Razorpay lists up to 3% for international cards against 2% for domestic payments.
- Shipping and duties. The checkout has to charge the right shipping for each country and tell buyers plainly who pays import duty.
- Price. Edesy's package with multi-currency pricing in USD, EUR and AED and international shipping starts at ₹4,00,000, against ₹1,50,000 for its India-only starter.
I've done this kind of work on a store that sells Indian fashion to buyers outside India. For Wow Vastra, a UK Indian fashion boutique, I built a new homepage on WooCommerce, added a currency switcher and set up worldwide checkout, and the store loads in 1.5 seconds. It's clothing, not jewellery, so there was no gold rate logic involved. The part that carries over is the selling-abroad part: showing the right currency and letting a customer in another country check out without friction.
Should you hire a jewellery website development company in Jaipur?
Hire a jewellery website development company in Jaipur if you want someone who can visit your showroom, see the pieces and sit with your staff. You don't have to, though. The work itself can be done from anywhere in India, and the published prices on Jaipur pages aren't different from other cities.
Jaipur's trade has its own needs. Kundan, meenakari and coloured gemstone pieces are often one of a kind, so stock is a single unit per product, and many Jaipur sellers also supply wholesale and export buyers. A site for that business needs gemstone filters, certificate display and often an enquiry or wholesale route alongside normal checkout.
The prices on pages aimed at Jaipur jewellers:
- Codingclave's Jaipur page lists ₹25,000 to ₹1,50,000 with a 2 to 4 week timeline. Codingclave's own address on that page is in Lucknow, which shows how many "Jaipur" pages are city pages from companies based elsewhere.
- Edesy's Jaipur page lists a Shopify starter store from ₹1,50,000 and a professional store from ₹4,00,000, with a custom-priced tier above that for wholesale portals and export paperwork.
When you compare Jaipur companies, ask to see a live jewellery store they built and place a test order on your phone. Check that the price changes when you change the size. A portfolio full of restaurant and school websites tells you nothing about whether they can handle gold pricing.
What does jewellery website development in Ahmedabad cost?
Jewellery website development in Ahmedabad is priced in the same bands as the rest of India, with local agencies quoting higher for full e-commerce than the cheapest online sellers do.
The two published figures I found for Ahmedabad show the gap well. Codingclave's Ahmedabad page lists a jewellery shop site from ₹25,000 and up to ₹1,50,000 with gold rate integration and e-commerce. Flora Fountain, an agency with its India office in Ahmedabad, says a basic branding website on a WordPress theme costs ₹40,000 to ₹50,000 and an e-commerce website costs ₹4,00,000 to ₹8,00,000. That second figure is for e-commerce in general, not jewellery, and it reflects agency pricing with design, content and project management included.
For a family jeweller in Manek Chowk or on C.G. Road, the practical choice is usually between a small local team, a freelancer anywhere in India, or a full agency. The agency costs the most and gives you more people. A freelancer costs less and gives you one person who does the work and picks up the phone. What matters more than the city is whether that person has built stores with calculated prices before.
What should jewelry website development services include?
Good jewelry website development services include the build, the product setup, the pricing logic, payments, basic SEO, training and a support period. If a quote doesn't name these, ask.
Use this as a checklist when you read a proposal:
- Number of products included, and who enters them
- Price calculation: manual, daily rate or live feed, written in plain words
- Price breakup on the product page (metal, making, stones, GST)
- Purity, weight and hallmark fields on every product
- Size and metal options that change the price correctly
- Payment gateway setup, including UPI and EMI if you want them
- Shipping rules, including insurance for high-value orders
- WhatsApp enquiry button on each product
- Invoice format checked by your accountant
- Mobile speed. Most buyers will be on a phone, and heavy jewellery photos slow a site down quickly
- Basic SEO: page titles, descriptions, a sitemap and Google Search Console set up
- Training for your staff and a written handover
- Support period after launch, in days
- Ownership: the domain, hosting and all logins in your name
Things like virtual try-on, 360-degree views and a design-your-own tool are extras. They're nice, and they're where the ₹4,00,000-plus quotes come from. Launch without them, see what sells, then add.
Related guide: Shopify to WooCommerce migration: cost and what moves
How long does a jewellery website take to build?
A basic jewellery website takes 2 to 4 weeks and a custom store with advanced features takes 6 to 12 weeks, according to CartCoders' timeline for jewellery e-commerce. ColorWhistle puts a high-complexity build at 12 to 18 weeks.
In practice the developer is rarely what holds things up. Photos and product data are. A build goes like this:
- 1
Scope
Agree the product count, the pricing method, the payment options and what's left for later. Get it in writing.
- 2
Design
Homepage, collection page and product page first. These three carry most of the sale.
- 3
Build and pricing logic
The store is built and the price calculation is set up and checked against your counter billing.
- 4
Products and photos
Products are entered with weight, purity and photos. This runs alongside the build if your data is ready.
- 5
Test orders
Real test payments on a phone, across purities and sizes, with the invoice checked by your accountant.
- 6
Launch and handover
The site goes live, your staff are trained to update rates and products, and the support period starts.
If you want to launch before the wedding season or Akshaya Tritiya, start the photography first. On any store build, missing product photos delay a launch more often than code does.
Related guide: Hire a Shopify developer in India: rates and what to check
What should you ask a developer, and what are the red flags?
Ask how prices are calculated, what happens when the gold rate changes, and who owns the site. A developer who has built a jewellery store answers these quickly and in plain words.
Questions worth asking:
- Can I see a live jewellery store you built, and place a test order on it?
- When the gold rate changes tomorrow, exactly what does my staff do?
- How does the site calculate GST on gold and on making charges, and does the invoice show both?
- How many products are included in this price?
- Who owns the domain, the hosting account and the code?
- What does support cost after the free period ends?
- If I want to move to another developer later, what do I get?
Red flags:
- A fixed price given before anyone asked how many products you have or how you price them.
- "Gold rate integration" with no explanation of whether prices recalculate.
- The domain or hosting registered in the developer's name.
- No test order shown before launch.
- A very low quote that leaves out product entry, payment setup or training. You'll pay for those later, at a worse rate.
- A promise of first-page Google rankings in a set number of days.
How can I help with a jewellery website?
I'm Mohit Goyal, a freelance web developer in Gurugram, and I build WooCommerce stores for clients in India and abroad. I'll be straight with you: I don't have a jewellery store among my case studies, so I won't claim that. What I do have is the work a jewellery store is made of.
I built the Nortek LED WooCommerce store from a Figma design, with advanced product filters, custom product pages and an optimised checkout. I built the currency switcher and worldwide checkout for Wow Vastra. And I write custom WordPress plugins, which is what a gold price calculation usually ends up being when an off-the-shelf plugin doesn't match how your counter bills. If your pricing has its own rules (wastage, stone charges, a different making charge per collection), a small plugin written for your shop is often cleaner than bending a generic one.
You deal with me directly. When a project needs a designer or a Shopify specialist, I bring in partners I already work with and stay your single point of contact. I don't publish prices, because a 60-product silver brand and a 1,500-product gold store are not the same job. I'll give you a written quote once I know your product count and how you price.
What should you do next?
Before you ask anyone for a quote, write down four things: how many products you'll launch with, how you calculate your price at the counter, whether you want to sell outside India, and who will take the photos. With those four answers, any decent developer can give you a real number in place of a guess.
If you'd like a head start, my free Project Scope Generator turns a two-line description of your store into a list of pages and features you can send to developers. And if you want me to look at your plan or an existing quote, get in touch with your product count and your pricing method, and I'll tell you what I'd build and what I'd leave for later.
