Clinic and doctor website cost in India: what to include

A clinic or doctor website in India costs roughly ₹9,999 to ₹20,000 for a basic doctor profile site and ₹35,000 to ₹80,000 for a clinic site with online booking, while agencies that build custom sites quote ₹90,000 to ₹2,50,000. If you're comparing quotes from a doctor website designing company in Delhi, the price matters less than what goes on the site: a doctor profile with qualifications and registration details, one page per treatment, clear fees and timings, a map, and a booking route that someone at the front desk actually answers. There's also a new rulebook. The National Medical Commission issued advertising guidelines on 6 October 2026 that affect what a doctor's website may show, and patient testimonials and before-and-after photos are on the wrong side of them.

I'm Mohit Goyal, a freelance web developer in Gurugram, which is part of Delhi NCR. I build WordPress and Next.js sites for businesses in India, the UK and the US. This guide is for a doctor, dentist, physiotherapist or clinic manager who wants a website and has started collecting quotes. I've kept the technical words out, and where I need one I explain it in a line.

One warning before the numbers. Every price below comes from a company that sells websites or clinic software, so each figure is that company's own pricing or estimate. Nobody publishes an independent survey of clinic website prices in India. Use the ranges to judge whether a quote is in a sensible band, then compare what each quote includes.

How much does a clinic or doctor website cost in India?

Published prices for a clinic website in India run from ₹9,999 to ₹2,50,000, and a hospital site is quoted at up to ₹6,50,000. The gap is real, and it comes from scope: a five-page profile site and a multi-doctor site with live booking are different jobs.

Here is what the published sources say.

Four things move a quote up or down.

Number of doctors and locations. A single practitioner needs one profile and one set of timings. A polyclinic with eight consultants needs a profile each, a timetable, and a way for the patient to pick the right person.

Booking. A "Request an appointment" form is cheap. Live slots that show which times are free, send a confirmation and block the slot for everyone else cost more, because the site has to talk to a calendar or to clinic software.

Content. Somebody has to write the treatment pages. If the quote includes writing, check who writes it and whether a doctor reviews it. Medical pages written by a non-medical writer and never checked are a risk to your patients and your registration.

Design. A ready-made template with your logo and colours is fast. A custom design drawn for your clinic takes longer and costs more. For most single clinics a well-chosen template is enough. I'd spend the saved money on photography of the real clinic.

What does a doctor website designing company in Delhi charge?

The one doctor website designing company in Delhi I found with a public price list starts at ₹25,000 for a basic site, or ₹15,000 on WordPress, and charges ₹50,000 to ₹1,50,000 once booking and a patient portal are included. It is a single data point, so treat it that way.

It comes from Codingclave's page for hospital and clinic websites in Delhi. It gives an overall range of ₹25,000 to ₹1,50,000: a basic site of 10 to 15 pages with doctor profiles and contact forms starts at ₹25,000, or ₹15,000 on WordPress, and a full-featured site with appointment booking, a patient portal and department pages runs ₹50,000 to ₹1,50,000.

That page also teaches a useful lesson about searching for a company "in Delhi". The address in its footer is in Lucknow. So a firm that ranks for a Delhi search doesn't always sit in Delhi. That's fine. A website can be built from anywhere, and I've delivered sites for a London agency from Gurugram. But if meeting in person matters to you, ask where the team sits before you assume.

In Delhi NCR you'll meet three kinds of seller:

• Template shops. Low price, fast delivery, the same layout sold to many clinics. Fine for a first site if you get the logins.
• Freelance developers. One person who builds the site and stays your contact. Good value when the scope is clear. The risk is that one person can become unavailable, so ownership of the domain and hosting has to sit with you.
• Agencies. A team with a designer, a writer and a project manager. You pay for the coordination. Worth it for a hospital or a chain with many stakeholders.

I've compared general prices across these three in my guide to website development cost in Delhi. The same pattern holds for clinics.

What should website design for a clinic include?

Website design for a clinic should include eight things: a clear home page, a profile for each doctor, a page per treatment, fees and timings, location and directions, a booking route, a privacy notice, and pages that load fast on a phone. Fancy animation isn't on the list.

Think about how a patient uses the site. They've been given your name by a relative, or they've searched "ENT doctor near me" on a phone in Dwarka or Sector 56. They want to answer four questions in under a minute: does this doctor treat my problem, are they qualified, where and when can I go, and how do I book.

A few of these deserve a little more.

Treatment pages bring search traffic. People search by problem ("knee pain physiotherapy Gurgaon", "root canal cost Delhi"), and Google can only send them to you if a page on your site talks about that problem. One good page per treatment, written in plain words and reviewed by the doctor, beats twenty thin ones.

Local details help Delhi patients. Name the neighbourhood and the landmark. "Opposite the Green Park Metro gate 2, parking in the basement" is more useful than a pin on a map.

Structured data helps search engines. Structured data (also called schema markup) is a small block of code that tells Google, in a format it reads easily, that this page is a clinic with this address, these hours and this phone number. Your developer adds it once. You can draft it with my free Schema Markup Generator and hand it over.

Your Google Business Profile matters as much as the site. That's the listing that appears in Google Maps with your hours and reviews. Make sure the name, address and phone number there match the website exactly, and that the profile links to the site.

What can a doctor's website legally say in India?

A doctor's website in India can publish facts: who you are, your recognised qualifications, what you treat, where you are, when you're open and what you charge. It can't promote: no patient testimonials, no before-and-after photos, no "best doctor in Delhi", no success rates. Read this part before you approve a design.

The Ethics and Medical Registration Board of the National Medical Commission issued its guidelines on ethical advertising through a public notice dated 6 October 2026, in force immediately. They cover registered medical practitioners as well as hospitals, clinics, nursing homes and dispensaries, and they apply to websites, social media, blogs, sponsored posts and AI-generated content.

Going by the published reports of the guidelines, here is how I'd sort a website's content. The list of permitted information is written for hospitals and medical institutions, a group that includes clinics. The bans in the lower rows are aimed at the doctor personally.

Two more points from the same reports. Using an agency doesn't move the responsibility: a hospital or doctor that sponsors, adopts or knowingly permits prohibited content is still answerable. And the penalties for a doctor are personal. They run from a warning and ethics training for a first violation to removal from the register for one to three years for repeated ones.

Dentists follow a different code. The Revised Dentists (Code of Ethics) Regulations, 2014 allow a website where all information is factual, including treatments and fees, and treat any claim to superiority or special skills over others as unethical. They also say a dentist must not claim to be a specialist without a recognised qualification.

Physiotherapists are regulated separately again. I couldn't find a current, citable advertising rule for physiotherapy websites, so I won't guess. The safe default is the same: facts only, no promises of cure.

I'm a developer, not a lawyer. I've read news reports of the NMC guidelines and a published copy of the dental regulations, not taken legal advice on them. Before launch, read the notice yourself or ask your state council. But a web company that has never heard of these rules shouldn't be writing your content.

How should online appointment booking work on a clinic website?

For most single clinics the best booking setup is the simplest one your front desk will reliably answer: a tap-to-call button, a WhatsApp button and a short request form. Live slot booking pays off once you have several doctors or a full diary. There are four levels.

Those software prices were collected by a vendor that sells a competing product, and it says they were checked in September 2026. Confirm them with each company.

My opinion: don't pay for a custom booking system as a single clinic. The software in the third row already handles slots, reminders and records, and your website only needs a clear "Book appointment" button that opens it.

The request form is where enquiries go missing, and the cause is boring. The form sends an email to one address, and that inbox isn't checked on Saturday. The fix is to send every request to a place the whole desk can see.

On a project I built for Taxocity, a tax and compliance firm, the site is custom WordPress on Bricks Builder and every lead from the site is saved to a Google Sheet. A tax firm isn't a clinic, but the front-desk problem is the same: an enquiry that lives in one person's inbox gets missed when that person is on leave. A shared sheet that the whole desk can open is the first thing I'd set up for a clinic that isn't ready for booking software. The details are in the Taxocity case study.

Three smaller booking decisions:

• WhatsApp reminders. Automated WhatsApp messages are billed per message. One vendor lists Meta's own fee for a utility message (a confirmation or reminder) at ₹0.115, before the charge of whichever provider sends it for you.
• Advance payment. If you take a booking fee online, the payment gateway takes a share. Razorpay's standard fee is 2% of each successful payment, plus 18% GST on that fee, with no setup or annual charge.
• Fake bookings. If prank or mistyped numbers waste your slots, the form can send a one-time code (OTP) to the patient's phone before it accepts the request. I explain the setup in my guide to OTP phone verification on WordPress forms.

Keep the form short. Name, phone number, preferred day, and the doctor or department. Don't ask patients to type their symptoms or upload reports into a website form. You don't need it to book a slot, and it's sensitive data you'd then have to protect.

What does a website for a dental clinic need?

A website for a dental clinic needs a page for each treatment, honest fee ranges, real photos of the clinic and the dentist's recognised qualifications. Fees are the first thing I'd expect a dental patient to look for, and the dental code lets you publish them.

Published prices for a dental site run from the general clinic bands in the first table up to ColorWhistle's estimate of ₹90,000 to ₹5,50,000, with a build time of 2 to 6 weeks.

What I'd put on a dental site:

• One page per treatment. Root canal, implants, braces and aligners, crowns, whitening, children's dentistry. Each page says what happens, how many visits it takes, how long recovery is and what affects the cost.
• Fee ranges. The dental code allows factual information on treatments and fees. A range ("from ₹X, depending on the tooth and the crown you choose") is honest and filters out people who can't afford you.
• Photos of the real clinic. The chair, the sterilisation area, the reception. Patients are nervous, and seeing the room helps.
• Emergency information. What to do for a knocked-out tooth or severe pain, and the number to call.
• EMI or payment options, stated as facts if you offer them.

The agency page I quoted lists "before-and-after case showcases" as a dental website feature. Smile galleries are common on dental sites. Under the medical guidelines, before-and-after photographs are prohibited, and while dentists answer to the Dental Council and not the NMC, the dental code already treats claims of superiority as unethical. I'd leave the gallery out, or ask the State Dental Council in writing first.

What does a website for a physiotherapy clinic need?

A website for a physiotherapy clinic needs pages organised by condition, a separate route for home visits, and clear session fees. Patients search for their pain, not for the word "physiotherapy".

The one detailed Indian price list I found puts a basic physiotherapist site at ₹15,000 to ₹35,000 in 7 to 12 days and a standard site with condition pages, clinic and home-visit booking and WhatsApp at ₹40,000 to ₹85,000 in 14 to 21 days. At the agency end, ColorWhistle estimates ₹90,000 to ₹5,50,000.

What makes a physiotherapy site different:

• Condition pages. Back pain, neck pain, knee pain, frozen shoulder, sports injury, rehabilitation after surgery, stroke rehabilitation. One page each.
• Home visits. If you do home visits, the site should say which areas you cover (list the sectors or colonies) and have its own booking request. A simple version is a second form with an address field.
• Therapist profiles with degrees and any council registration.
• Session fees and packages, stated plainly, with no promise of a result in a fixed number of sessions.
• An exercise video library only if you'll keep it updated. The same vendor prices it at ₹20,000 to ₹60,000 as an add-on. Unlisted YouTube videos shared on WhatsApp do the same job for free.

How is hospital website design in Delhi different, and what does it cost?

Hospital website design in Delhi is a bigger job than a clinic site because a hospital has departments, dozens of doctors, emergency services and several internal systems. Published prices run from ₹80,000 to ₹3,00,000 or more to ₹1,60,000 to ₹6,50,000.

The extra cost comes from structure and connections.

• Departments and doctors. A patient should be able to start from a department (cardiology), a doctor's name or a symptom, and land on the right OPD timings.
• Emergency information at the top of every page: the casualty number, ambulance number and address.
• Editing by many people. Timings change weekly. The site needs an editing screen where a marketing or front-office person can update a doctor's schedule without calling the developer.
• Connections to hospital software. Showing live slots, lab reports or bills means connecting to the hospital's own system. That's the expensive part. A full hospital management system is a separate product, priced by one vendor at ₹15,00,000 to ₹75,00,000, and a website quote shouldn't be confused with it.
• Approvals. Content passes through doctors, administration and sometimes a legal team. That slows the project more than the code does.

The advertising rules matter more here too. Under the reported NMC guidelines, a hospital's communication must not solicit patients or promote individual doctors, though a factual doctor directory is fine.

What are the running costs after launch?

After launch, budget for hosting, the domain, maintenance and any booking software. For a basic WordPress business site in India, maintenance alone is quoted at ₹2,500 to ₹8,000 a month.

Maintenance means software updates, backups, security checks and small content changes such as a new doctor or new timings. Out-of-date WordPress plugins are a common way in for attackers, and a hacked clinic site showing spam links is a bad look for a medical practice. I've broken down what you should get for the money in WordPress maintenance cost in India.

One quote to read carefully: some agencies sell a monthly package that is really ongoing marketing and development. ColorWhistle's monthly package for a clinic is listed at ₹65,000 and covers new features, landing pages and SEO work. That's a different service from keeping the site updated and backed up.

How do you keep patient data safe on a clinic website?

Collect as little as you can, tell patients what you collect and why, and keep it somewhere secure. India's data protection law applies to clinics, and the penalties are large.

Under the Digital Personal Data Protection Act, consent for health data has to be free, informed, specific and withdrawable, and the notice to patients must cover what data is collected, why, who it's shared with and how to complain. The Act allows penalties of up to ₹250 crore per contravention. A small clinic is unlikely to be the first target, but the duties apply.

In practice, for a website:

• A short form. Name, phone, preferred time. Nothing clinical.
• A consent line under the form in plain words, with a link to a privacy notice written for your clinic.
• HTTPS (the padlock in the browser, which means data is encrypted on its way to the site). This should be included at no extra charge.
• Limited access. Only the people who book appointments should see the enquiries.
• A deletion habit. Clear old enquiries on a schedule.
• A written agreement with vendors who handle patient data for you, such as your booking software and your web developer.
• No patient photos or names on the site or social media without a lawful basis, and under the NMC guidelines not for promotion at all.

How long does a clinic website take to build?

A basic clinic website takes about two to three weeks, and one with booking takes three to five weeks. Hospitals take one to three months.

In my experience of building business sites, the code is rarely what causes delay. Content is. Doctors are busy, and the treatment pages wait for weeks for a review. If you want a fast launch, do three things before the developer starts: write or approve the text for your top five treatments, get photos taken of the clinic, and decide who at the clinic gives the final yes.

What should you ask before hiring, and what are the red flags?

Ask who owns the domain, who writes the medical content, where enquiries go and what the yearly cost is. A good company answers all four in writing.

1. 1

   Write a one-page brief

   List your doctors, treatments, locations, timings and how you want patients to book. Send the same brief to every company so the quotes can be compared.

2. 2

   Ask who owns what

   The domain name and hosting should be registered in the clinic's name and email, with the logins shared with you on day one.

3. 3

   Ask about the rules

   Ask how they handle the NMC advertising guidelines or the dental code. If they propose testimonials and a before-and-after gallery, they haven't read them.

4. 4

   See a booking test

   Fill in the form on one of their live clinic sites and ask where that enquiry lands and who gets notified.

5. 5

   Get the yearly cost in writing

   Hosting, domain renewal, maintenance, software subscriptions and the price of small changes after launch.

6. 6

   Check the site on a phone

   Open their past work on mobile data, not office Wi-Fi. Most of your patients will arrive that way.

Red flags I'd walk away from:

• "We guarantee the number 1 rank on Google." Nobody can, and the NMC guidelines prohibit manipulating search rankings to create a misleading impression.
• The domain is registered in the agency's name.
• A package that includes "50 five-star reviews".
• Medical content written by AI with no doctor review.
• No mention of backups, updates or what happens after launch.
• A price with no list of pages and features behind it.

How can I help with your clinic website?

I'd build your clinic or doctor website on WordPress, with a builder such as Bricks or Elementor, so your staff can change timings, add a doctor or publish a health article without calling me. That's the work on my WordPress websites service page.

To be straight about my experience: I've shipped more than 100 websites in over four years, but I don't have a clinic or hospital among my published case studies. The closest in health is a Janssen Neuroscience WordPress site I built in 2022. What I do bring is the plumbing a clinic site depends on. I've built forms that save every lead to a Google Sheet, wired OTP phone verification into WordPress forms for a real estate platform, connected HubSpot forms, and set up Stripe payments on booking pages. I handle the technical side of search (speed, structured data, sitemaps), I move sites between hosts, and I run monthly maintenance retainers. I also maintain a WordPress security plugin with more than 1,000 active installs, which is relevant when the site collects patient phone numbers.

Where I'm not the right choice: I won't write your medical content, and I'm not a substitute for legal advice on the NMC or dental rules. I'll build the site so it has no testimonial sliders or before-and-after galleries by default, and I'll flag anything that looks like promotion, but the doctor signs off the words. If you need a full hospital management system, that's a job for a specialist software vendor, and I'd connect the website to whatever they provide. If you need a custom design first, I work with design partners and stay your single contact.

I'm based in Gurugram, so I work in the same market and the same time zone as a clinic in Delhi, Noida or Gurgaon.

What should you do next?

Write the one-page brief from the steps above: doctors, treatments, locations, timings, and how you'd like patients to book. Then send it to me through the contact page or book a 20-minute call there. I'll tell you which price band your site falls in, what I'd leave out, and what the yearly running cost will be, before you commit to anything.