Agency website2025

Aura Clips Agency Website

Aura Clips agency website: Framer to WordPress rebuild of auraclips.com by Mohit Goyal on Bricks Builder, with service templates, a blog, GA4 and Tag Manager.

Timeline

2025

Stack

WordPressBricks BuilderPHPGoogle Search ConsoleGA4Google Tag Manager

About the project

It is the London agency's own storefront, and it showcases the hospitality and e-commerce sites I delivered through them in 2025. Their own site was on Framer, which made content changes and SEO harder than they needed to be. Every edit went through a designer, blog posts were awkward, and the technical SEO controls the agency sells to clients were not available on its own site. They wanted a site they could edit, extend with case studies and rank, built on the same WordPress foundation they recommend to clients. Between June and August 2025 I rebuilt it on WordPress with Bricks Builder, having made the case for Bricks over Elementor for a cleaner, faster build. The homepage has a running-line marquee, a hero with a scrolling client logo strip, services, a why-us section, testimonials, an FAQ and a footer. I built the case-study section with cards for Ravens Ait, Warren House, Whitfield Service Station and executive branding, plus an articles grid fed from the blog. The contact form has a service dropdown covering SEO, ads, LinkedIn, digital PR and website development, so enquiries arrive sorted by service. The About page carries a history timeline, the Services page links to five single-service pages built from one template, and there is a blog with a single post template. Inter is the typeface, with fade-in effects on scroll. Bricks was the central technical decision. It outputs lean, class-based markup, which keeps the pages fast without a caching arms race and makes the templates reusable. A sixth service page is a content entry rather than a layout job. The blog and case studies are standard WordPress post types, which is what gives the agency the editing and SEO control Framer lacked. Launch work included moving the domain to www, setting up Google Search Console, GA4 analytics and Google Tag Manager, writing meta titles and fixing indexing issues so the new site replaced the old one in search cleanly. A content pass and header dropdowns followed in August 2025. The site is live at auraclips.com. The agency can now publish articles, add a case study and track conversions in GA4 without outside help. The case-study section does double duty as a portfolio for the work I built with them. The project was a useful proof that a well-structured Bricks build can give a small agency the control of a custom site without the maintenance burden of one. Moving an agency site from Framer, Webflow or Wix to WordPress? Send me the current URL and I will reply with a plan.

Gallery

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WooCommerce online ordering for Whitfield Service Station in Dover, built by Mohit Goyal with a custom delivery radius plugin and cloud receipt printing. Three food brands on one forecourt now sell online for delivery and collection, and every order prints automatically in the kitchen. Whitfield Service Station is a forecourt in Dover that runs a Budgens store, a Fireaway pizza outlet and a doner and gyros kitchen. The owner wanted all three selling online without three separate systems. The catch was operational. Delivery had to stop at a sensible radius, fees had to reflect distance, orders had to reach the kitchen without staff watching a screen, and the store needed to switch ordering off when it closed. I built it on WordPress with Bricks Builder and WooCommerce. The shop has a three-brand landing with cards, per-brand category pages with a vertical category sidebar, a Budgens offers grid, combos, a My Account dashboard and a login and signup popup. Checkout is a multi-step Fluid Checkout with Stripe, Apple Pay and Google Pay. After the May 2025 feedback round I made the homepage e-commerce first, with dynamic featured, promotion and bestseller sections and brand cards with real product photography and Order Now buttons. I also audited the Fireaway and doner catalogues against their Just Eat menus. My custom Delivery Restriction Checker plugin geocodes the customer's address with the Google Maps API, hides delivery beyond 10 miles, charges a distance-based fee and falls back to pickup or dine-in. The delivery fee later became a flat fee, and cash on delivery was disabled. WooCommerce Product Add-Ons handle toppings and variations. A CSV import template with tutorial videos lets staff manage the menu. An 18+ confirmation covers alcohol and vapes, an opening-hours popup and WhatsApp float sit on the front end, and the owner can close the store or set hours from the admin. Food hygiene ratings and GDPR, privacy and terms pages round it out. The point-of-sale link is the piece that makes it work day to day. Orders print automatically to an Epson receipt printer through PrintNode, with order alerts in the WooCommerce mobile app, so the kitchen never has to check a dashboard. Writing the delivery logic as my own plugin rather than configuring a shipping extension was deliberate. The geocoding, radius and fee rules were specific enough that a bespoke plugin was smaller and easier to change than a general product, as the later switch to a flat fee showed. Bricks keeps the theme light, WP Rocket handles caching, and All in One SEO covers search. A W3C validation and performance report closed phase one in August 2025, with staff documentation covering price changes, reports, reprinting receipts, cancelling orders and hours. The platform is live at whitfieldservicestation.co.uk. The three outlets take online orders through one checkout, and staff manage the menu and the printer without a developer. The project confirmed that in food ordering the printer integration is the feature that decides whether the system gets used. Planning a similar online ordering store for a takeaway or forecourt? Send me your next project and I will reply with a plan.

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