Freelance WordPress developer in Delhi: rates and what to check

A freelance WordPress developer in Delhi usually quotes a fixed price per project: a South Delhi pricing guide puts it at ₹18,000 to ₹40,000 for a WordPress or blog site, ₹20,000 to ₹50,000 for a 5 to 8 page business website and ₹40,000 to ₹90,000 for an online store. For hourly work, freelance WordPress rates across India typically run ₹500 to ₹2,500 an hour. The fee matters less than four checks: live sites you can open on your own phone, a written scope, the domain and hosting in your name, and a clear plan for what happens after launch.

I'm Mohit Goyal, a freelance WordPress developer in Gurugram, right next to Delhi. I've shipped 100+ websites in 4+ years, many of them on WordPress, and part of my work is repairing and taking over sites someone else started. This guide is what I'd tell a friend running a shop in Lajpat Nagar or a consultancy in Connaught Place before they pay anyone.

How much does a freelance WordPress developer in Delhi charge per hour?

Most freelance WordPress work in India is billed at ₹500 to ₹2,500 an hour. I couldn't find a separate published hourly figure for Delhi, so the India-wide band is the best guide. Where a developer lands in it depends mostly on experience and on whether they write code or only arrange ready-made templates.

Two published guides give a useful picture. Hostinger's 2026 India pricing guide says that for freelance WordPress customisation, hourly rates typically range from ₹500 to ₹2,500. Internshala's hiring guide breaks freelance web developer rates in India down by experience:

The two sources don't match perfectly, and that's normal. Nobody publishes an official rate card for freelancers, so every figure you read online is one company's view of the market. Treat these numbers as a sanity check on the quotes you receive, not as a price list.

One more thing about hourly rates. In Delhi, most freelancers quote a fixed price per project, not an hourly rate, because business owners want to know the total. Hourly billing shows up later, for small changes after launch: a new page, a banner for a sale, a form that stopped sending emails. So ask for both numbers: the fixed project fee, and the hourly rate for extra work.

What does a WordPress website cost in Delhi by project type?

A simple WordPress site from a freelancer in Delhi starts around ₹18,000, a proper business website runs ₹20,000 to ₹50,000, and an online store runs ₹40,000 to ₹90,000. In the same guide, agencies charge roughly double for the same type of site.

The most Delhi-specific numbers I found come from a South Delhi pricing guide, which compares freelancer and agency prices side by side:

(WooCommerce is the free plugin that turns a WordPress site into an online store. A plugin is an add-on that gives WordPress a new feature.)

The national figures line up with this. Hostinger puts a freelancer's one-time project fee at ₹10,000 to ₹80,000, a freelancer-built WooCommerce store at ₹25,000 to ₹1,00,000 depending on the number of products, and agency projects at ₹50,000 to ₹2,00,000 or more.

Here's how I'd read those ranges for three typical Delhi businesses:

• A dental clinic in Dwarka that needs a home page, services, doctors, a contact page with a map and a WhatsApp button is a small business website. It belongs in the ₹20,000 to ₹50,000 band if the design is made for the clinic, and below it if a ready-made template is used with little change.
• A garment wholesaler in Gandhi Nagar who wants to show a catalogue and take enquiries, without online payment, is still a business website, but with more pages and more photos. The product photos and descriptions will take more effort than the build.
• A home decor brand in Shahpur Jat selling online with Razorpay, shipping rules and GST invoices is an online store. That's the ₹40,000 to ₹90,000 band from a freelancer, and it goes higher with hundreds of products or custom features.

If you want a wider view of prices across all kinds of sites and not only WordPress, I've covered that in website development cost in Delhi.

What else will you pay for besides the developer's fee?

Beyond the developer's fee, budget for a domain, hosting, a few paid add-ons and tax. For a small site these running costs are a few thousand rupees a year, but they catch people out because they're rarely in the first quote.

Then there's tax, which almost no pricing article mentions.

GST. A freelancer must register for GST once their yearly turnover crosses ₹20 lakh, and most freelance professional services, including IT work, are taxed at 18%. So an experienced developer will usually add 18% to the quote. As an example, a ₹50,000 fee becomes ₹59,000 on the invoice. If your business is GST registered, ask for a proper GST invoice and check with your CA whether you can claim the tax back as input credit. A newer freelancer below the limit may not charge GST at all, which makes their quote look cheaper than it really is in comparison.

TDS. If you pay as a business, you may have to deduct tax before paying the developer. ClearTax lists the rate under section 194J as 10% for professional fees and 2% for technical services, with no deduction if payments in the financial year stay within ₹50,000. ClearTax also notes that these rules now sit under section 393 of the Income Tax Act, 2025, so the section number on your paperwork may differ. Which rate applies to a website build is a question for your CA, not for your developer. Just sort it out before the first invoice so nobody is surprised by a smaller transfer.

When you compare quotes, put them on the same footing: fee, GST, hosting, domain, paid plugins and the first year of upkeep. The cheapest fee is often not the cheapest total.

Related guide: Freelance WordPress developer in India: rates and how to pick the best

Why do quotes from WordPress developers in Delhi vary so much?

Quotes vary because the same words, "a WordPress website", can mean a template set up in two days or a custom design built over six weeks. The spread in price mostly reflects a spread in work, not a spread in honesty.

Here's what moves the number.

Template or custom design. The cheapest quotes use a ready-made theme: your logo, your colours, your text, done. A custom build starts from a design made for your business (usually in Figma, a design tool) and is built to match it. The first is fine for a new business testing the waters. The second is what you want when the website has to win customers against competitors who already look good.

The Orilite website is an example of the second kind. Orilite is a BIS-certified AAC block and mortar brand, and the client had its own Figma design. I built the WordPress site to match that design, using custom PHP templates on Oxygen Builder, with Advanced Custom Fields for the product and marketing content. Building templates to match a design is the extra work a custom quote is charging for.

Who writes the content. Text and photos are the most common reason projects stall. If the developer writes and sources everything, the price goes up. If you provide it, the price stays down but the timeline depends on you.

Features. Online payment, booking, multiple languages, a login area, a link to your CRM or billing software. Each one adds hours. A site that sends every enquiry to a Google Sheet your sales team already uses takes more work than one that only sends an email.

Speed and SEO basics. A site that loads fast on a mid-range phone on mobile data takes deliberate work: right-sized images, light code, good hosting. Many low quotes skip this, and you find out when your Google Ads clicks bounce.

Experience. Indeed's salary data for Delhi shows WordPress developer pay averaging about ₹29,976 a month, with a range from ₹11,949 to ₹75,199, based on 35 reported salaries. A junior developer on that kind of salary who freelances in the evenings can quote very low and still be happy. A full-time freelancer with years behind them, who pays their own tax, software and slow months, can't. You're paying for fewer mistakes and a person who will still be around next year.

Should you hire a freelance web developer in Delhi or an agency?

Hire a freelancer when your project is a normal business site or store and you want to talk directly to the person building it. Hire an agency when you need many skills at once (branding, photography, ads, content) and you'd rather pay more to have one company manage it all.

The risk with a freelancer is real, so plan for it. If your logins, domain and backups are in your own hands, a freelancer going quiet is an inconvenience. If they aren't, it's a crisis.

A point in WordPress's favour here: it's the most widely used website system in the world. W3Techs reports that WordPress runs 39.2% of all websites and has a 57.9% share among sites with a known content management system. For a Delhi business owner, that means if one developer doesn't work out, thousands of others can pick up the same site. You're never locked to one person, as long as you hold the keys.

For a longer comparison that covers Noida, Gurugram and the rest of the region, see my guide to hiring a freelance web developer in Delhi NCR.

Where do you find a WordPress developer in Delhi?

The best source is a referral from another business owner whose website you like. After that, Google, LinkedIn and freelance marketplaces all work, as long as you check the person's real work yourself.

• Ask who built it. If a competitor or a neighbouring business has a site you like, ask them. Many sites also carry a small credit in the footer.
• Search Google for the exact thing you need. "WordPress developer in Delhi" brings up agencies, directories and job boards. Adding the type of site ("WooCommerce developer Delhi", "clinic website Delhi") gets you closer to people who've done your kind of project.
• LinkedIn. Search the job title and filter by Delhi. You can see work history and who has recommended them.
• Freelance marketplaces. Upwork, Truelancer, Fiverr and similar sites list many Delhi developers with reviews. The reviews help, but rates there are often set for overseas clients, and the platform takes a cut.
• WordPress.org. Developers who publish their own plugins on the official WordPress directory have had their code reviewed in public. It's a small pool, but a strong signal.

Does the developer have to be inside Delhi? Honestly, no. A developer in Gurugram, Noida or Faridabad is in the same time zone, speaks the same languages, raises the same GST invoice and can meet you if it's really needed. What you want is someone reachable during your working hours, not someone within a certain pin code. Almost all the real work happens on calls, WhatsApp and a private preview link anyway.

What should you check before you hire a WordPress developer in Delhi?

Check eight things: live work, how those sites perform on a phone, who really built them, the written scope, ownership, the builder they use, security habits and after-launch support. It takes about an hour and saves months.

1. Live sites, not screenshots. Ask for three or four links to sites that are online today. Open them on your phone, on mobile data, not on office wifi.
2. Speed. Paste each link into Google's free PageSpeed Insights tool. You don't need to understand every line. If the developer's best work scores poorly on mobile, yours will too.
3. Proof they built it. Ask what exactly they did on each site: design, build, or only some changes. A quick call with one past client settles most doubts.
4. A written scope. One or two pages listing the pages, the features, who supplies content, how many rounds of changes are included and what counts as extra. If you don't know what to ask for, my free Project Scope Generator turns a two-line idea into a list you can send to every developer, so their quotes are for the same thing.
5. Ownership. The domain, the hosting account and the WordPress admin login must be registered with your email and paid with your card. The developer gets access, not ownership.
6. How the site is built. Ask which page builder they use. A page builder is the tool that lets you edit pages by dragging blocks around, with names like Elementor, Bricks or Oxygen. All are fine. What matters is that your staff can change text and photos without calling the developer, and that the builder licence is in your name.
7. Security habits. Ask how they handle updates and backups. Patchstack's latest report counted 11,334 new vulnerabilities in the WordPress ecosystem in 2025, with 91% of them in plugins. A developer who installs thirty plugins to avoid writing any code is building you a maintenance problem.
8. After launch. Who fixes a bug found in week two? Is there a free support period? What's the monthly charge after that?

Related guide: Freelance WordPress developer: when to hire one and what it costs

What questions should you ask a WordPress developer on the first call?

Ask questions that have specific answers, because vague answers tell you a lot. Ten minutes with this list will separate people who build websites for a living from people who resell templates.

• Which of your past projects is closest to mine, and can I see it live?
• Will you do the work yourself, or pass it to someone else?
• Will the design be made for my business or adapted from a theme? Which theme?
• What do you need from me, and by when?
• How many rounds of changes are included?
• Where will the site be hosted, and in whose account?
• Will I get a preview link to see progress before launch?
• What will the site cost me every year after launch, in total?
• If I want to move to another developer later, what do you hand over?
• Do you charge GST, and will I get a GST invoice?

A good developer answers these without getting defensive. Many will have asked you half of them first.

What are the red flags when you hire a WordPress developer in Delhi?

The clearest red flags are a quote with no written scope, a demand for full payment upfront, and a developer who wants to keep your domain and hosting in their own account. Any one of these is a reason to pause.

Others I'd watch for:

• A price far below everyone else's. Say three developers quote around ₹35,000 and a fourth quotes ₹6,000 (made-up numbers, but the pattern is common). The fourth isn't more efficient. They're selling a template with your logo on it, or they plan to charge for everything later.
• "Guaranteed number one on Google." Nobody controls Google's rankings. A developer can build a site that's fast and properly set up for search. They can't promise a position.
• Pirated themes and plugins. Some low-cost builds use "nulled" (cracked) copies of paid tools. They can't receive updates and often carry hidden malicious code. Ask for the licence receipts.
• No preview link. If you can't see the site until it's "finished", you can't correct the direction early.
• Only screenshots in the portfolio. Live links or nothing.
• No answer on what happens after launch. Websites need looking after. Someone who hasn't thought about it will not be there when something breaks.
• Slow replies before you've paid. Communication never gets better after the advance.

How long does a WordPress project take, and how should you pay?

A small business website usually takes a few weeks and an online store takes a few months, and you should pay in stages tied to things you can see, never all at once.

Real examples from my own work give a sense of the range. The main build of the IPL Biologicals WooCommerce store and corporate site ran from September to December 2023. At the other end, I once put a coming-soon landing page for a restaurant live overnight. Most business sites fall between those two, and the biggest factor is usually how quickly content and feedback arrive from the client's side, not the coding.

For payment, the pattern that protects both sides is simple:

1. 1

   Agree the scope in writing

   Pages, features, content responsibility, rounds of changes, timeline and total price including GST. Both sides confirm by email.

2. 2

   Pay an advance to start

   A part payment books the developer's time. Buy the domain and hosting in your own account at this stage.

3. 3

   Review on a preview link

   The site is built on a private address. You check it on your phone and send changes in one list, not in scattered messages.

4. 4

   Pay the next part on approval

   Once the preview matches the scope and you approve it, the second payment is due.

5. 5

   Launch and hand over

   The site goes live on your domain. You receive all logins, licence details and a backup. The final payment follows.

6. 6

   Support period

   A short agreed window for fixing bugs found after launch, then a monthly plan or pay-as-you-go changes.

Pay by bank transfer or UPI to an account in the developer's own name or their registered business name, and keep every invoice. You don't need a lawyer's contract for a small business website. An email that lists the scope, price, timeline and ownership, with a clear "agreed" from both sides, is a workable record.

What does it cost to maintain a WordPress site after launch?

Looking after a small WordPress business site in India typically costs ₹2,500 to ₹8,000 a month, and it's the part of the budget people most often forget. WordPress and its plugins release updates constantly, and a site left alone for a year is both slower and easier to break into.

Aarav Infotech's 2026 maintenance guide puts a basic WordPress or small business website at ₹2,500 to ₹8,000 a month, with freelancers typically charging ₹5,000 to ₹10,000 a month for small WordPress sites and agencies ₹15,000 to ₹20,000 for comparable work. The South Delhi guide quotes a similar band: ₹3,000 to ₹8,000 a month from a freelancer and ₹6,000 to ₹20,000 from an agency. Online stores cost more to look after because a broken checkout costs you sales by the hour.

A fair monthly plan covers updates to WordPress, the theme and plugins, regular backups stored somewhere other than the server, a check that forms and payments still work, and a small amount of time for content changes. Ask what's included and how fast they respond when the site is down.

If your site is tiny and rarely changes, you can skip a monthly plan and pay by the hour when something needs doing. Just make sure automatic backups are running, and that someone actually applies the updates every month.

How can I help if you need a WordPress developer near Delhi?

I build and maintain WordPress websites as a freelancer from Gurugram, and my clients are in India, the UK and the US. You deal with me directly, from the first call to the launch and after.

What I actually do, so you can judge the fit:

• WordPress sites built from a design. I build on Bricks, Elementor Pro, Oxygen or a custom theme, matched to your Figma design, with pages your team can edit without me. Details are on my WordPress website service page. If you don't have a design yet, my design partners create it and I build it.
• Lead-focused business sites. For Taxocity, a tax and compliance firm, I built a custom WordPress site on Bricks where every enquiry is saved to a Google Sheet the team works from. The Taxocity case study shows how it's put together.
• Online stores. I built the WooCommerce stores for Nortek LED and IPL Biologicals, and I've looked after the IPL Biologicals store on a monthly retainer since 2025.
• Custom features. When no plugin fits, I write one. For PropAlert, a real estate data platform, I added OTP phone verification to the site's forms. I also maintain two plugins on WordPress.org, one of which has 1,000+ active installs.
• Rescue and upkeep. I move sites between hosts, clean up slow or broken builds and run monthly maintenance.

Where I'm not the right choice: if you need a full marketing department (branding, shoots, ads and social media) from one company, an agency will suit you better. And if your budget only stretches to a template with your logo swapped in, you can get that cheaper elsewhere, and I'll tell you so on the call.

I don't publish a rate card because every project is scoped on its own. You'll get a written scope and a fixed quote before any money moves.

What should you do next?

Write down what your website has to do, in plain words: who it's for, which pages it needs, and what a visitor should do (call, WhatsApp, book, buy). Send the same note to two or three developers and compare their scopes, not only their prices. Check their live sites on your phone. Keep the domain in your own name.

If you'd like me to be one of the three, send me your project details or book a 20-minute call from the same page. Tell me what your business does in Delhi and what you want the site to achieve, and I'll come back with a clear scope, a timeline and an honest view on whether WordPress is the right tool for it.