Easy Parenting Hub Community Website

Corporate website

2023 – 2024

FARE Labs company website and landing pages on WordPress and Elementor, built and maintained by Mohit Goyal as the lab's in-house developer and team lead. This was not a freelance job. From March 2023 to April 2024 I worked full-time at FARE Labs in Gurugram. I owned farelabs.com and everything the marketing team needed online, from the main company site to the pages and assets behind its email and social media campaigns. FARE Labs is a testing and calibration lab. Its website had to explain a technical set of services, testing, calibration and certification, to customers who arrive from a search result or a campaign link. It had to do that on a phone as reliably as on a desktop. The marketing team also needed new landing pages on a regular cadence for campaigns and service launches, with forms that reached the sales team without delay. The goal was a site that stayed fast, consistent across browsers and easy to extend as new services and campaigns came up. I built and maintained the responsive company site on WordPress with Elementor, covering the lab's testing, calibration and certification services. I kept it consistent across browsers and fast on mobile. Alongside the main site I produced marketing landing pages for campaigns and service launches, each with forms wired to the sales team so enquiries landed with the right people. I supported the company's email and social media campaigns by building the pages and assets they pointed to. A campaign could go out knowing the destination page matched the message. The stack was WordPress and Elementor, with HTML, CSS, JavaScript and PHP customisation on top of the Elementor build wherever the page builder stopped short. I chose to stay on Elementor rather than rebuild from scratch because the marketing team already knew it and could make routine edits themselves. That kept my time for the work that needed code: performance tuning, custom layouts, form behaviour and the on-page SEO work that a lab site depends on for service queries. As team lead I also coordinated the small web team so requests from marketing moved through in order. The outcome was a company site and a steady stream of campaign landing pages that the marketing team could rely on, served fast on mobile and consistent in every browser I tested. No performance or traffic metrics were measured for this work. The team could launch a campaign with a matching landing page and a working form, and the services content stayed current without waiting on an agency. The site is live at farelabs.com. Need an in-house style developer for a company site and its campaign pages, without the hire? Send me the details and I will reply with a plan.

Corporate website

2025

Samko Holdings corporate website on WordPress and Elementor Pro, built by Mohit Goyal for a UK hospitality, energy and restaurant group and made responsive. It is the group site that sits above several of the hotels, venues and restaurants I worked on in 2025. In March 2025 the group had an Elementor Pro build that was not responsive. It was also missing the pages a corporate site needs to explain who runs the company and what its divisions do. The goal was a finished, mobile-ready site with leadership, history and division pages, working contact and newsletter forms, and a move from staging to the group's own hosting. I took the existing build, made its 12 pages fully responsive and added the missing pieces. These were a leadership page with chairman and chief financial officer designations, history, mission and vision, division pages for hospitality, energy, leisure and restaurants with an energy slider, a careers page, and a contact page with forms and a newsletter signup wired to the group inbox. The page set covers home, about, history, leadership, mission and vision, an overview of the group, the four division pages, careers and contact. Navigation is a mega menu. The site carries Yoast SEO, Wordfence and WP Activity Log, with an exit popup to capture leaving visitors. I hid an unfinished insights page until the group has content for it. The stack is Elementor Pro with its theme builder for the header and footer templates, PHP, Yoast SEO and GoDaddy. Keeping the Elementor Pro build rather than restarting was the pragmatic choice, because the design was approved and only the engineering was missing. I migrated the site from staging to GoDaddy hosting on 24 and 25 March 2025. Measured after launch, PageSpeed Insights scored 96 on desktop and 90 on mobile, and I delivered GTmetrix reports alongside. The handover documents the design system: a gold palette with Inria typography on a 12-column grid, a fixed shrinking navigation, and fade-in hero and card hover effects. It also covers how to edit templates, pages, services, redirects and form leads. In July 2025 form submissions started failing. I traced it to GoDaddy's Airo Plus cache and resolved it by upgrading PHP from 8.0 to 8.3, the same fix I later applied on a sister hotel site. I also produced a full site backup and export for the client in May 2025. This was a freelance project through a London agency, live at samkoholding.com. The group now has a responsive corporate site it can edit from documented templates, with leads and newsletter signups arriving in its inbox and a measured performance baseline to hold future changes against. The GoDaddy cache incident became a reusable diagnosis for the group's other sites. Have a half-finished corporate site that needs completing and launching? Send me the staging link and I will reply with a plan.

Corporate website

2025

Taxocity tax services website: custom WordPress on Bricks Builder, built by Mohit Goyal for a tax and compliance firm, with every lead saved to a Google Sheet. Built in August 2025 from a Figma draft, the site lists the firm's services and turns paid ad traffic into a lead list its CRM reads from. Taxocity helps businesses with GST filing, taxation, company registration and related compliance work, and promises to simplify legal, tax and compliance for business. The firm runs paid ad campaigns that send prospects to the site. It needed pages that list those services clearly, explain each one in plain terms and convert that traffic into enquiries. The sales process was the real requirement. The team wanted to follow up on every enquiry fast and keep a record of who asked about what, without anyone logging into WordPress to find form submissions. I built it in August 2025 as a custom WordPress site on Bricks Builder under my Inspired Monks brand, working from a Figma UI draft. The services structure gives each offering its own page. GST filing, taxation and company registration each have a URL that can rank for its own terms and a clear call to action that leads to the form. A 30-day money-back guarantee badge and message lower the risk of a first enquiry. There is a contact page template, and a Book a Consultation page was prepared but kept unpublished until the client was ready to take bookings. The layout is responsive and tuned for the phones most of the firm's visitors use. The important piece is lead handling. Every Bricks form submission is written to a Google Sheet as it arrives, so the Taxocity team has one running list of prospects with the service they asked about. That sheet is what their CRM reads from, so follow-up and selling happen from a live list. I also handled the on-page SEO basics, performance and security hardening. Bricks Builder was chosen because a services firm needs many similar pages that load quickly on mobile. Bricks produces lean markup from one template, so each new service page is a content task. PHP handles the hook that pushes form submissions to Google Sheets. I evaluated a direct TeleCRM webhook and a Forminator-based form migration as alternatives. I settled on the sheet as the integration point because the team already works in Google Sheets, the CRM could read from it, and a sheet can be sorted, filtered and shared with whoever is on follow-up that week. Security hardening on a WordPress site that collects business enquiries is not optional, so the build includes the header and access measures I apply as standard. It was a freelance project through Inspired Monks, live at taxocity.com, and the firm appears on the Inspired Monks client wall. The team can now see every enquiry from its ad campaigns in one sheet with the service it relates to, follow up the same day and let the CRM pick it up from there. Each service has a page that can be found in search on its own. The project is a good example of fitting the lead pipeline to how a client already works rather than to what a developer would prefer. Running ads to a services site that loses leads in an inbox? Send me your next project and I will reply with a plan.