PropAlert Real Estate Website

Challenge

The engagement ran from July to August 2024 as a freelance project, and the site is live at propalert.in. PropAlert helps home buyers track under-construction projects and avoid stalled developments. The site claims coverage of 57,000 developers in 44 cities and partnerships with 200 banks and institutions. The problem it solves is unfamiliar to most buyers, so the site had to explain it clearly before asking for anything. It also had to capture leads that the sales team could act on and take payments. Lead quality mattered. An enquiry with a wrong or fake phone number is worth nothing to a business that follows up by phone.

Approach

The stack was WordPress, PHP, WPForms, a REST API and JavaScript. A custom theme rather than a builder gave me control over the long-form layout and kept the page weight down. WPForms was kept as the form layer because the team already knew it. The verification was added around it with custom plugins and the OTP API rather than replacing it, so the team's workflow did not change. JavaScript handles the OTP step in the form itself, so the visitor verifies their number without leaving the page. The custom plugins keep the verification logic separate from the theme, so a theme change later does not touch the lead flow.

Solution

I built the site on WordPress with a custom theme. The pages use long-form sections for buyer pain points, how the service works, media coverage and videos. A first-time visitor understands the problem and the product before reaching a form. I built Pay Now and Enquire Now flows for the two actions the business wanted. Because lead quality mattered, I wrote custom plugins and connected WPForms to an OTP (one-time code) API, so every enquiry comes with a verified phone number before it reaches the team.

Results

No traffic or conversion metrics were measured for this work. The team can now trust that every enquiry has a verified phone number, take payments through the site, and edit the explanatory content as the product grows. The site is live at propalert.in.

Getting fake phone numbers through your lead forms? Send me your next project and I will reply with a plan for verified enquiries.