Magento to WooCommerce migration: cost and what can break

A Magento to WooCommerce migration costs roughly $5,000 to $15,000 for a simple store and $40,000 to $80,000 or more for a large Magento 2 store with trade (B2B) features, going by one US agency's published 2026 figures. The data itself (products, customers, orders) is the cheap part. The money goes on rebuilding the design, replacing Magento extensions, and protecting your Google rankings, and the things most likely to break are customer logins, old URLs, complex product types and anything that was custom-built for your Magento store.

I'm Mohit Goyal, a freelance web developer in Gurugram, India. I build and maintain WooCommerce stores for clients in the UK, the US and India. This guide is for a store owner in the US or the UK who is tired of Magento bills and wants to know, before talking to anyone, what the move really involves. I'll keep the jargon out, and where I use a technical word I'll explain it.

One note on currency. Almost every published price for this job is in US dollars, and I couldn't find a UK agency that publishes a fixed Magento to WooCommerce price in pounds. So the migration ranges below are in dollars, and I give pound figures where a UK source exists.

How much does a Magento to WooCommerce migration cost in the US and UK?

Expect four price levels: a do-it-yourself tool from about $29, a small migration in the low thousands, a typical agency project at $5,000 to $15,000, and a complex store at $40,000 to $80,000 or more. Which level you land on depends far more on what your Magento store does than on how many products it has.

Here is what the public sources say.

Treat these as planning numbers. They come from companies that sell migrations, and each one scopes work differently.

For UK readers, the closest pound figures I can point to are for WooCommerce work in general. Project Cost Estimator models UK WooCommerce rates at £46 to £116 an hour, and a new WooCommerce build at £1,100 to £4,600 with a freelancer or £2,750 to £11,100 with an agency. The same site puts US rates at $65 to $175 an hour and US builds at $1,600 to $6,700 with a freelancer or $4,050 to $16,150 with an agency. Those are modelled estimates for a fresh store, and a migration from Magento sits above a fresh build because you are rebuilding the store and moving years of data and search rankings on top. My own posts on WooCommerce website cost in the UK and in the US break the build side down further.

What moves the price up or down?

Six things decide most of the quote:

• Custom Magento extensions. The Commerce Shop says Magento stores often carry 40 to 80 or more extensions and calls the gaps between them and WooCommerce plugins the most common cause of overrun. Every extension needs a decision: replace with a plugin, rebuild, or drop.
• Product complexity. A catalogue of simple products is easy. Products with sizes and colours, bundles, and products with custom options each need their own handling.
• Design. Your Magento theme cannot be carried over. Someone has to rebuild the look on WordPress, either from your existing design or from a new one.
• Integrations. Links to accounting, stock, warehouse, email and tax systems all have to be reconnected and tested.
• Number of storefronts. One Magento install can run several shops, languages and currencies. WooCommerce handles that differently, which I cover below.
• SEO care. A store with thousands of indexed pages and real organic traffic needs a full redirect plan. A store that lives on paid ads needs less.

Why are store owners moving from Magento to WooCommerce?

Mostly running costs and the shrinking pool of affordable Magento developers. A Magento store needs heavier hosting, more specialist developer time and regular upgrade projects, and a small or mid-sized shop often doesn't use the features it is paying to keep alive.

Some numbers to frame it:

• Adobe Commerce (the paid edition of Magento) has no public price list. MGT Commerce estimates the licence at about $22,000 a year on your own hosting and about $40,000 a year on Adobe's cloud for stores under $1 million in annual sales.
• Magento Open Source (the free edition) has no licence fee, but MGT Commerce puts managed hosting alone at $1,800 to $18,000 a year.
• The Commerce Shop compares a typical Magento production setup at $30,000 to $150,000 or more a year with $10,000 to $40,000 a year for WooCommerce, and estimates a migration pays for itself in 12 to 24 months. That is one agency's estimate, so run your own sums with your real invoices.
• For a small WooCommerce store, Project Cost Estimator models all-in running costs at £50 to £200 a month in the UK and $50 to $250 a month in the US.

There is also a support clock. Adobe's lifecycle policy shows regular support for Adobe Commerce 2.4.6 ended on 11 August 2026, with 2.4.7 following on 31 May 2027 and 2.4.8 on 31 May 2028. Adobe lists a further period of extended support for 2.4.6 until 31 August 2027, but the direction is the same: every version has an end date, and staying patched means a paid upgrade project every few years. If you're still on Magento 1, it has been out of support since June 2020, and a store taking card payments on software with no security fixes is a real risk.

What moves from Magento to WooCommerce, and what has to be rebuilt?

Your data moves. Your design and your features get rebuilt. That one split explains most of the cost and most of the surprises.

LitExtension says the same thing in plainer terms: Magento themes and extensions don't run on WooCommerce, and data created by custom modules needs a separate assessment.

Here is what "custom code" looks like on a real store. For Whitfield Service Station in Dover, I built WooCommerce online ordering with a custom delivery radius plugin: a Google Maps delivery restriction checker with distance-based fees. Receipts print through PrintNode. A Magento feature that has to be rebuilt on WooCommerce is handled the same way, as a plugin written for that one job.

What can break when you migrate Magento to WooCommerce?

Seven things break most often: customer passwords, old URLs, product types, multi-store setups, trade pricing, saved cards and site speed. None of them is a reason to stay put, but each one needs a line in the plan and a line in the quote.

Customer passwords

Magento and WordPress scramble passwords in different ways, so a straight copy doesn't work. Adobe's documentation says Magento stores passwords using Argon2ID13 or SHA256 (these are names of scrambling methods), and WordPress doesn't read that format on its own.

You have two options. The first is a small bridge plugin on the new store that checks the old Magento password when a customer first logs in. LitExtension offers one and recommends keeping it active until all of your customers have logged in at least once, and the premium version of the FG Magento to WooCommerce plugin can also authenticate customers with their Magento passwords. The second option is to email every customer a "set a new password" link at launch. That is simpler, but expect some support emails and a few abandoned logins. Decide which one you want before the build starts, because it changes the work.

Old URLs and Google rankings

Every Magento address changes, and every one that Google knows needs a redirect. Magento product and category addresses often end in .html and follow a different pattern from WooCommerce, so nothing lines up by default.

A redirect is a forwarding instruction: someone asks for the old address and gets sent to the new one. Google recommends permanent redirects (301 or 308) and keeping them for at least one year, and says a small to medium-sized site can take a few weeks for most pages to move, with larger sites taking longer and ranking fluctuations along the way. The Commerce Shop puts typical temporary dips at 5 to 20% in the first six weeks and blames incomplete redirects for most of them.

Three places where Magento stores get caught:

• Filter pages. Magento's filtered category pages (for example "red, size 10, under £50") sometimes rank or have links pointing to them. They need a decision too.
• Duplicate product addresses. Magento can show the same product at several addresses, with and without the category in the path. All versions need to redirect to the one new address.
• Structured data. This is the hidden code that gives you star ratings and prices in Google results. It has to be set up again on WooCommerce or those extras disappear.

If a past redesign has already cost you traffic, my post on recovering from a traffic drop after a redesign shows what to check.

Product types

Simple products move cleanly. Everything else needs mapping, which means deciding what each Magento product type becomes in WooCommerce.

Configurable products are where I'd look hardest. In Magento, each size and colour is its own separate product linked to a parent. In WooCommerce, they are variations stored under one product. Tools handle the common case, but odd setups (one child product shared by two parents, for example) come out wrong and need fixing by hand. LitExtension's own advice is to check attributes, variations, prices, stock and images on both the admin side and the shop front after a test run.

Multiple stores, languages and currencies

Magento can run several shops from one admin. WooCommerce runs one shop per install, and you add languages and currencies with plugins. LitExtension warns that Magento store views don't map directly to languages, and separate catalogues, currencies or storefronts need separate review.

For a UK brand selling to the US in dollars and to Europe in euros, the usual answer is one WooCommerce store with a currency switcher. I set that up for Wow Vastra, a UK fashion boutique, along with worldwide checkout. If your Magento shops have different products and different prices per country, you may need separate installs, and the quote goes up.

Trade customers and B2B pricing

Company accounts, quote requests and per-customer price lists are built into Adobe Commerce and are not built into WooCommerce. The Commerce Shop lists company accounts, quote management and contract pricing among the features that need plugins after the move. If a slice of your sales is trade, list every rule you rely on: customer groups, tiered prices, minimum orders, payment on account. Then ask whether each rule will be covered by a plugin or by custom code.

Saved cards and subscriptions

Your store doesn't hold card numbers, your payment company does. If you stay with the same payment company, saved cards can often be reconnected. If you switch, the two payment companies have to transfer the data between themselves. Stripe says its imports typically complete within 10 working days once it receives valid data, but the old processor can take anywhere from a few days to several months to produce the export. If you sell subscriptions, start this conversation first, because it has the longest lead time of anything in the project.

Speed

A badly hosted WooCommerce store can be slower than the Magento store it replaced. The Commerce Shop notes that WooCommerce on standard shared hosting will not match a tuned Magento install and quotes managed WordPress hosting for mid-sized stores at $100 to $800 a month. Large catalogues also need a proper search plugin and server-side caching (a way of storing ready-made pages so they load faster). Budget for decent hosting from day one.

Related guide: WooCommerce store build checklist: what to get right

How do you migrate Magento to WooCommerce step by step?

The safe order is: audit, build the new store on a private copy, run a test import, fix what comes out wrong, then do the final import and switch over at a quiet hour. Your Magento store stays live and selling until the switch.

1. 1

   Audit the Magento store

   List every extension, integration, product type, customer group and custom feature. Mark each one keep, replace or drop. Export a full list of URLs from your sitemap and Google Search Console.

2. 2

   Build WooCommerce on a staging site

   A staging site is a private copy that customers can't see. The theme, plugins, payments, shipping and tax rules are set up here.

3. 3

   Run a test import

   Move a sample of products, customers and orders. Check prices, stock, images, variations and order totals against Magento.

4. 4

   Rebuild features and write redirects

   Replace each kept extension with a plugin or custom code. Map every old URL to its new address.

5. 5

   Test like a customer

   Place real test orders with each payment method, on a phone and a laptop. Check emails, invoices, tax, shipping rates and the links to accounting and stock systems.

6. 6

   Final import and switch

   Pause orders briefly, import the latest data, point the domain to the new store and turn the redirects on.

7. 7

   Watch for four weeks

   Check Google Search Console for broken pages, watch orders and payments daily, and keep the Magento store archived in case you need to look something up.

On the switch itself, The Commerce Shop suggests lowering the DNS waiting time 48 to 72 hours before cutover (DNS is the system that points your domain name at a server) and switching between 1am and 4am midweek. For a UK or US store, pick the quiet hours in your customers' time zone, not your developer's.

Keep a rollback plan. If something serious fails in the first hour, you point the domain back at Magento and try again another night. And keep the old Magento database archived for at least a few months after launch.

How long does a Magento to WooCommerce migration take?

Plan for three to six weeks for a small, plain store, six to ten weeks for a simple store with a bigger catalogue, and several months for a complex one. Two sources publish ranges:

The data import itself takes hours or days. The weeks go on design, extension replacements, testing and your own review time. Avoid launching in the run-up to Black Friday or Christmas. A US or UK retailer should aim to be live and settled by early autumn, or wait until January.

Can you do a Magento to WooCommerce move yourself with a tool?

Yes, if the store is small and plain. A tool copies data well. It does not build your design, replace your extensions or check that your checkout works.

The main options:

• Cart2Cart. A paid service with a free demo. Its WordPress.org listing says full migration starts at $29, with 301 redirects and keeping your old order numbers listed as extra options.
• LitExtension. Free for up to 300 total records, paid above that, with a done-for-you service quoted by scope and 60 days of support after the migration.
• FG Magento to WooCommerce. A WordPress plugin. The free version moves categories, products, stock and pages; customers, orders, passwords and URL redirects need the premium version. It says it has been tested with Magento 1.3 to 2.4.
• Magento Migration for WooCommerce. An extension sold on WooCommerce.com that moves products, customers and orders, and only works from Magento 2.
• Manual CSV export. Free, using WooCommerce's built-in product importer. Fine for products. Orders and customers are harder.

A tool on its own is a fair choice when you have a few hundred simple products, little organic traffic to protect and no custom features. Above that, use the tool as one step inside a planned project. Most developers do exactly this: the tool moves the bulk data, and people handle the design, features, redirects and testing.

Do you need a Magento to WooCommerce migration agency, or will a freelancer do?

A freelancer suits a store with one storefront, a few thousand products and standard integrations. A Magento to WooCommerce migration agency makes sense when you have several storefronts, B2B rules, an ERP link or a need for round-the-clock cover during launch.

Whoever you pick, ask these before you sign:

1. Which of my Magento extensions will you replace, with what, and which are you dropping?
2. How will customer passwords be handled: bridge plugin or reset emails?
3. Who writes the redirect list, and will I see it before launch?
4. Do I get a staging site to test, and how many test imports are included?
5. What is the rollback plan if launch night goes wrong?
6. Is the theme, hosting setup and plugin licence cost in the quote, or extra?
7. How long do you support the store after launch, and what does that cover?

Red flags: a fixed price given without seeing your extension list, no mention of redirects, "the tool handles everything", no staging site, and a launch date in November.

How can I help with your Magento to WooCommerce migration?

I work on the WooCommerce side: building the new store, moving the data in, replacing features and protecting your rankings. I'm based in Gurugram, India, and work remotely with UK and US clients.

What I can honestly point to:

• WooCommerce builds from a design. I built the Nortek LED store from Figma with product filters and an optimised checkout, and I've maintained the IPL Biologicals store on a monthly retainer.
• Custom plugins. When a Magento extension has no ready-made WooCommerce match, I write a plugin for that one job. I've built delivery radius rules, receipt printing and OTP login this way.
• Redirects, technical SEO and speed. Redirect maps, structured data, Search Console and Core Web Vitals are part of my technical SEO work.
• Hosting and DNS moves. I've moved sites between hosts without downtime or lost email.

Where I'd be upfront: I'm one developer with partners for design, so I'm a good fit for a single-storefront store that wants one person accountable. If you run a large multi-country Adobe Commerce setup with deep ERP links, you likely need an agency team, and I'd tell you that on the first call.

Details of what I build are on my WooCommerce stores service page.

What should you do next?

Before asking anyone for a quote, spend an hour on three lists: every Magento extension you have installed, your top 50 pages by Google traffic, and every system your store talks to (accounts, stock, email, shipping). Those three lists are what turn a vague estimate into a real number.

Then send me the lists through my contact page, or book a 20-minute call there. I'll tell you what moves cleanly, what needs rebuilding and where the risks are for your store.